Navy Pashmina

Shoppers searched for this 28K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.7% of those searches ended in a purchase. Searches in the last 90 days moved +56.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $20K a year.

Searches, last 12 months

28K

Growth, 90 days vs prior 90

+56.4%

Conversion, latest week

4.7%

Market size, estimated

$20Ka year

Top search term

navy pashmina12K searches a year

Listings sell for $15.13 on average, from $9.08 to $30.62. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $15.13 that is $0 to $2K a year per listing.

Average price

$15.13inside the $15 to $100 sweet spot

Price range

$9.08–$30.62

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

9.1%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.5% of listings are out of stock. The average listing ranks #49 within Scarves & Wraps. It carries 3,333 reviews at 4.58 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

2.5%

Average rank

#49in Scarves & Wraps

Average rating

4.58 starsAmazon United States average 4.42 stars

Average reviews

3,333per listing

Listings tracked

25

4 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

4

Successful launches

3Amazon's first-year sales bar

Average brand age

39 months