navy pashmina
Skip itA small market ($20K/yr) — this niche doesn't clear our bar today.
Avg price
Great$15.13avg listing price — sweet spot $15–$100
Growth
Good+56.4%90-day search growth — must beat 0% to launch
Price range
Good$9.08–$30.62cheapest to priciest tracked listing — scored on the share inside $15–$100
Conversion
Good4.7%search→purchase rate — share of searches ending in a sale
Competition
Okay58%top-5 click share — leaders hold, buyers still browse
Brand share
Okay79%top-5 brand share — brands hold most of the demand
Review moat
Okay3,333.2avg incumbent reviews — the moat a new listing must climb
Quality gap
Okay4.6★avg incumbent rating — lower means beatable quality
Returns
Bad9.1%return rate — above 5% kills the launch gate
Market size
Bad$20K$20K/yr · 28K searches
According to Flapen's Amazon United States niche tracking, navy pashmina is a $20K/yr Amazon United States market (28K searches/yr). The top 5 brands hold 79% of demand. Verdict: Skip it — 41/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
navy pashmina market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $30K–$38K
- units × avg price
- Conversion rate
- 4.7%
- Avg BSR
- #49
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 84%
- Out of stock
- 2.5%
- Avg brand age
- 39 months
- Avg seller age
- 204 days
Competition & brand share
The top 5 products take 58% of clicks — established leaders, but buyers still shop beyond them.Brands
16 falling
Sellers
20
Top-5 brand share
79%
Top 20: 100%
Top-5 click share
58%
Top 20: 94%
Open market
18%
- FURTALK24%
- PULI21%
- RIIQIICHY16%
- Ciormis11%
- CHICGAL7%
- Century Star3%
- Open — no brand owns it (10 brands, 18%)
Top navy pashmina search terms
- navy pashmina12K/yr
- navy pashmina wraps for women5K/yr
- navy blue pashmina6K/yr
- navy sheer shawl4K/yr
Top navy pashmina products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue
PULI$30.144.7★436 rev
RIIQIICHY Scarfs for Women Winter Navy Pashmina Shawls and Wraps for Evening Dresses Warm Large Scarves Wedding Shawl
RIIQIICHY$16.144.7★13,756 rev
Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)
Ciormis$11.204.6★558 rev
FURTALK Pashmina Shawls and Wraps for Evening Dress Womens Scarf Wedding Bride Bridesmaid Gifts Winter Scarves
FURTALK$15.344.6★6,742 rev
FURTALK Chiffon Shawl Wraps for Women Evening Dresses Soft Scarf Formal Wedding Bridal Scarves Navy
FURTALK$13.824.6★310 rev
Newest
by launch date
Avidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up
Avidlove$13.8963 rev
Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size
Century Star$13.29145 rev
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue
PULI$30.14436 rev
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.62436 rev
Nonakgado Navy Blue Pashmina Scarf Reversible Paisley Pashmina Rave Shawls and Wraps for Men Women(Sy1-Navy Blue)
Nonakgado$11.94118 rev
Trending
90-day click momentumAvidlove Women Chiffon Cape Shawl Wraps with Batwing Sleeves for Evening Wedding Bridesmaid Dress Wedding Guest Cover Up
Avidlove$13.894.3★
PULI Womens Black Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridal Winter Warm Shoulder Wrap
PULI$30.624.7★
Century Star Soft Silky Pashmina Shawl Wraps for Women Evening Dress Elegant Scarf Wedding Bride Bridesmaid Party Gifts Navy Blue One Size
Century Star$13.294.4★
PULI Womens Pashmina Shawl Wraps for Evening Dress Large Scarf Blanket Long Wedding Bridals Winter Warm Shoulder Wrap Dark slate blue
PULI$30.144.7★
Ciormis Pashmina Shawl and Wraps for women Wedding Pashmina Scarfs Navy Blue Solid Scarves and Shawls(Navy Blue)
Ciormis$11.204.6★
What buyers say about navy pashmina
What buyers praise and complain about, mined from review topics.What buyers love
“Buttery Soft”
“well made”
“It worked well and even helped keep me warm in a cold, drafty building”
“The colors are beautiful”
“it was the perfect weight”
“as advertised”
“Beautiful looking and comfortable”
“the material is soft”
“Fit was fine”
“Good find for a fair price”
What buyers complain about
“Very cheap material”
“A little too long”
“Item pictured is misleading”
“Looks cheap”
“WAY TOO THIN”
“if def doesnt make you any warmer”
“Item looks used”
“Feels like it would be a bit more expensive”
“However, color is a pale butter yellow, not the warm white tone expected with ivory”
“dirty”
Top return reasons
Common questions
- Is navy pashmina profitable to sell on Amazon United States?
- The niche generates $20K/yr across 25 tracked products. 3 of 4 products launched in the last 360 days are still selling. 90-day search growth is +56.4%. Flapen's verdict: Skip it (41/100).
- How competitive is the navy pashmina niche?
- 16 brands and 20 sellers compete. The top 5 products take 58% of clicks and top 5 brands hold 79% of demand.
- What do buyers complain about in navy pashmina?
- Top complaints mined from reviews: Material Quality, Size-Overall, Advertised Vs Actual Product. The return rate is 9.1% — above our launch gate.
- What does it cost to enter the navy pashmina niche?
- Listings span $9.08–$30.62; the average listing price is $15.13 (sweet spot $15–$100). The average incumbent carries 3,333 reviews — the moat a new listing must climb.