Navy Midi Dress

Shoppers searched for this 465K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +50.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $37K a year.

Searches, last 12 months

465K

Growth, 90 days vs prior 90

+50.3%

Conversion, latest week

0.2%

Market size, estimated

$37Ka year

Peak month

September2.7× the quietest month

Top search term

navy wedding guest dress81K searches a year

Listings sell for $36.44 on average, from $9.02 to $115.51. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $36.44 that is $0 to $4K a year per listing.

Average price

$36.44inside the $15 to $100 sweet spot

Price range

$9.02–$115.51

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

23.3%of orders · Amazon United States median 2.1%

89% of listings pay for placement with sponsored ads. 98% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #648 within Dresses. It carries 2,221 reviews at 4.26 stars, so a new listing needs social proof before a better product.

Sponsored listings

89%

Prime listings

98%

Out of stock, average day

1.3%

Average rank

#648in Dresses

Average rating

4.26 starsAmazon United States average 4.42 stars

Average reviews

2,221per listing

Listings tracked

394

155 products launched here in the last 12 months. 56 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

155

Successful launches

56Amazon's first-year sales bar

Average brand age

29 months