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Navy Leggings Women

Fail

Demand is soft, at -39.3% this quarter, so Navy Leggings Women is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$33K/yr146K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
30%top-5 click share · 25 brands · 33 sellers

Flapen Score

Navy Leggings Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Leggings Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Leggings Women market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Leggings Women 146K times last year and spent an estimated $33K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
1.3%
Market size, estimated
$33Ka year
Peak month
October3.4× the quietest month
Top search term
navy leggings72K searches a year

02 · Price

A sale here is worth $17.68.

Listings sell for $17.68 on average, from $5.75 to $30.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.68 that is $0 to $2K a year per listing.

Average price
$17.68inside the $15 to $100 sweet spot
Price range
$5.75–$30.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #206 within Yoga. It carries 7,980 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#206in Yoga
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
7,980per listing
Listings tracked
60

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Navy Leggings Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 30% of clicks. An open shelf where new products get seen.

Brands

25 rising

Sellers

33

Top-5 brand share

56%

Top 20: 98%

Top-5 click share

30%

Top 20: 70%

Open market

39%

  • Brand 120%
  • Brand 211%
  • Brand 39%
  • Brand 48%
  • Brand 57%
  • Brand 65%

Demand

Navy Leggings Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Navy Leggings Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy leggings72K/yr
  • navy leggings women50K/yr
  • plus size blue leggings5K/yr
  • womens navy leggings7K/yr
  • womens navy blue leggings6K/yr
  • navy blue leggings for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Leggings Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
9.2%of orders come back
“Too big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Navy Leggings Women questions

Answered from the same tracked data.