navy leggings women
Skip itSoft demand (-39.3% this quarter) — this niche doesn't clear our bar today.
Competition
Great30%top-5 click share — an open shelf
Avg price
Great$17.68avg listing price — sweet spot $15–$100
Brand share
Great56%top-5 brand share — no brand owns this niche
Price range
Good$5.75–$30.54cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad7,979.87avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Returns
Bad9.2%return rate — above 5% kills the launch gate
Market size
Bad$33K$33K/yr · 146K searches
Growth
Bad-39.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, navy leggings women is a $33K/yr Amazon United States market (146K searches/yr). The top 5 brands hold 56% of demand. Demand peaks in Jan–Oct–Nov–Dec. Verdict: Skip it — 39/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
navy leggings women market data
- Units sold / yr
- 4K–5K
- avg 0–100/product
- Revenue / yr
- $71K–$88K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #206
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 93%
- Out of stock
- 2.9%
- Avg brand age
- 43 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (30% combined) — an open shelf where new products get seen.Brands
25 rising
Sellers
33
Top-5 brand share
56%
Top 20: 98%
Top-5 click share
30%
Top 20: 70%
Open market
39%
- CRZ YOGA20%
- MXYMXY11%
- Amazon Essentials9%
- Colorfulkoala8%
- FULLSOFT7%
- THE GYM PEOPLE5%
Demand & seasonality
Weekly Amazon search volume, last 99 weeks — -39.3% search growth over the last 90 days.Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×
Top navy leggings women search terms
- navy leggings72K/yr
- navy leggings women50K/yr
- plus size blue leggings5K/yr
- womens navy leggings7K/yr
- womens navy blue leggings6K/yr
- navy blue leggings for women6K/yr
Top navy leggings women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy
MXYMXY$18.244.7★36 rev
FULLSOFT Buttery Soft Leggings for Women - High Waisted Tummy Control No See Through Workout Clothes for Women Yoga Outfits Cycling Tights Pants for Women Girls Fall Winter(Navy Blue Large-X-Large)
FULLSOFT$8.774.5★1,612 rev
Colorfulkoala Womens High Waisted Navy Blue Leggings for Women 28 Inseam Tummy Control Leggings Full Length Buttery Soft Yoga Pants (S True Navy)
Colorfulkoala$20.664.5★355 rev
CRZ YOGA Butterluxe High Waisted Lounge Legging 25 - Buttery Soft Workout Yoga Pants for Women True Navy Medium
CRZ YOGA$30.544.6★18,251 rev
CRZ YOGA Butterlift Leggings 25 True Navy Small
CRZ YOGA$30.424.6★3,600 rev
Newest
by launch date
Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Navy Medium
Amazon Essentials$16.4575 rev
CRZ YOGA SculptAir No Front Seam Leggings 25 True Navy Small
CRZ YOGA$29.80156 rev
MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy
MXYMXY$18.2436 rev
MXYMXY Buttery Soft High Waist Yoga Pants for Women - 25 Tummy Control Workout Leggings Inner Pocket Squat Proof Gym Running Athletic Navy Blue
MXYMXY$21.7677 rev
BAYDI Clouduxi High Waisted Workout Leggings for Women - 25 Buttery Soft Yoga Pants for Pilates Lounge and Everyday Wear Navy Blue
BAYDI$24.82150 rev
Trending
90-day click momentumAmazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Navy Medium
Amazon Essentials$16.454.3★
CRZ YOGA SculptAir No Front Seam Leggings 25 True Navy Small
CRZ YOGA$29.804.5★
MXYMXY Buttery Soft High Waist Yoga Pants for Women - 25 Tummy Control Workout Leggings Inner Pocket Squat Proof Gym Running Athletic Navy Blue
MXYMXY$21.763.9★
HUE Womens Wide Waistband Blackout Cotton Leggings Assorted Hosiery Navy Small US
HUE$19.244.4★
MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy
MXYMXY$18.244.7★
What buyers say about navy leggings women
What buyers praise and complain about, mined from review topics.What buyers love
“Fit like a glove”
“Perfect comfortable”
“Soft and stretchy”
“It looks and feels well made”
“Good for the price”
“Soft material”
“Nice and thick”
“Great color”
“I love the pockets”
“Comfortable and stretchy”
What buyers complain about
“Too big”
“not the material”
“quite a bit thinner than I expected”
“you can see through it”
“Too tight banding at waist”
“Unflattering, poor quality, wont buy again”
“have a chemical smell”
“EXTREMELY thin”
“Too much stretch”
“Not comfortable”
Top return reasons
Common questions
- Is navy leggings women profitable to sell on Amazon United States?
- The niche generates $33K/yr across 60 tracked products. 4 of 14 products launched in the last 360 days are still selling. 90-day search growth is -39.3%. Flapen's verdict: Skip it (39/100).
- How competitive is the navy leggings women niche?
- 25 brands and 33 sellers compete. The top 5 products take 30% of clicks and top 5 brands hold 56% of demand.
- What do buyers complain about in navy leggings women?
- Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 9.2% — above our launch gate.
- When does demand for navy leggings women peak?
- Demand peaks in Jan–Oct–Nov–Dec; the busiest month runs 3.4× the quietest.
- What does it cost to enter the navy leggings women niche?
- Listings span $5.75–$30.54; the average listing price is $17.68 (sweet spot $15–$100). The average incumbent carries 7,980 reviews — the moat a new listing must climb.