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Navy Leggings Women

Fail

Demand is soft, at -39.3% this quarter, so Navy Leggings Women is a Fail.

Flapen Score
39
39 / 100
Ranks 12,642 of 16,930 Clothing, Shoes & Jewelry niches · −6 vs the category median of 45
Market size
$33K/yr146K searches / yr
90-day growth
-39.3%search demand this quarter
Competition
30%top-5 click share · 25 brands · 33 sellers

Flapen Score

Navy Leggings Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Leggings Women is stronger. Inside it, weaker.

39Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Leggings Women market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Leggings Women 146K times last year and spent an estimated $33K. The top 5 brands take 56% of clicks. Demand peaks in Jan–Oct–Nov–Dec. Flapen scores it 39 out of 100, a Fail.

01 · Demand

An estimated 1.3% of those searches ended in a purchase.

Shoppers searched for this 146K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months
146K
Growth, 90 days vs prior 90
-39.3%
Conversion, latest week
1.3%
Market size, estimated
$33Ka year
Peak month
October3.4× the quietest month
Top search term
navy leggings72K searches a year

02 · Price

A sale here is worth $17.68.

Listings sell for $17.68 on average, from $5.75 to $30.54. Amazon reports units sold in ranges. This niche sold 4K to 5K a year. The average listing sells 0 to 100 of them. At $17.68 that is $0 to $2K a year per listing.

Average price
$17.68inside the $15 to $100 sweet spot
Price range
$5.75–$30.54
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
4K–5K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
9.2%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

93% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #206 within Yoga. It carries 7,980 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings
93%
Prime listings
100%
Out of stock, average day
2.9%
Average rank
#206in Yoga
Average rating
4.43 starsAmazon United States average 4.42 stars
Average reviews
7,980per listing
Listings tracked
60

04 · Newcomers

4 of last year's 14 launches cleared the first-year sales bar.

14 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
14
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Navy Leggings Women products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 21, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 30% of clicks, no more. An open shelf where new products get seen.

$0$658$1K$2K$3K101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

25 rising

Sellers

33

Est. top-5 brand share

56%

Top 20: 98%

Est. top-5 click share

30%

Top 20: 70%

Open market

39%

  • CRZ YOGA20%
  • MXYMXY11%
  • Amazon Essentials9%
  • Colorfulkoala8%
  • FULLSOFT7%
  • THE GYM PEOPLE5%

Demand

Navy Leggings Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Prime Day '25Spike '25DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov, Dec · busiest ÷ quietest = 3.4×

Search terms

Top Navy Leggings Women search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • navy leggings72K/yr
  • navy leggings women50K/yr
  • plus size blue leggings5K/yr
  • womens navy leggings7K/yr
  • womens navy blue leggings6K/yr
  • navy blue leggings for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Leggings Women

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Size-Overall”
12%of negative reviews mention “Size-Overall”
9.2%of orders come back
“Too big”
A buyer, on “Size-Overall”12% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Navy Leggings Women questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data