Navy Headband

Shoppers searched for this 164K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +6.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $74K a year.

Searches, last 12 months

164K

Growth, 90 days vs prior 90

+6.5%

Conversion, latest week

4.9%

Market size, estimated

$74Ka year

Peak month

August2.2× the quietest month

Top search term

navy blue headband54K searches a year

Listings sell for $9.25 on average, from $5.85 to $18.21. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 250 to 500 of them. At $9.25 that is $2K to $5K a year per listing.

Average price

$9.25under the $15 to $100 sweet spot

Price range

$5.85–$18.21

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

250–500

Revenue per listing a year

$2K–$5K

Returns

1.9%of orders · Amazon United States median 2.1%

80% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.7% of listings are out of stock. The average listing ranks #317 within Sport Headbands. It carries 2,024 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

80%

Prime listings

100%

Out of stock, average day

3.7%

Average rank

#317in Sport Headbands

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

2,024per listing

Listings tracked

15

1 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

1

Successful launches

1Amazon's first-year sales bar

Average brand age

38 months