Navy Cocktail Dress

Shoppers searched for this 369K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $35K a year.

Searches, last 12 months

369K

Growth, 90 days vs prior 90

+40.8%

Conversion, latest week

0.3%

Market size, estimated

$35Ka year

Peak month

May2.4× the quietest month

Top search term

navy blue dress for teens39K searches a year

Listings sell for $32.81 on average, from $10.23 to $53.23. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.81 that is $0 to $3K a year per listing.

Average price

$32.81inside the $15 to $100 sweet spot

Price range

$10.23–$53.23

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

21.4%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.0% of listings are out of stock. The average listing ranks #672 within Dresses. It carries 2,602 reviews at 4.29 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

100%

Out of stock, average day

1.0%

Average rank

#672in Dresses

Average rating

4.29 starsAmazon United States average 4.42 stars

Average reviews

2,602per listing

Listings tracked

277

77 products launched here in the last 12 months. 27 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 30 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

77

Successful launches

27Amazon's first-year sales bar

Average brand age

30 months