Navy Blue Vest for Women

Shoppers searched for this 195K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -49.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months

195K

Growth, 90 days vs prior 90

-49.7%

Conversion, latest week

0.5%

Market size, estimated

$29Ka year

Top search term

navy vest women52K searches a year

Listings sell for $28.04 on average, from $9.23 to $141.71. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $28.04 that is $0 to $3K a year per listing.

Average price

$28.04inside the $15 to $100 sweet spot

Price range

$9.23–$141.71

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

1K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

15.3%of orders · Amazon United States median 2.1%

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 10.2% of listings are out of stock. The average listing ranks #635 within Coats, Jackets & Vests. It carries 2,472 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings

84%

Prime listings

100%

Out of stock, average day

10.2%

Average rank

#635in Coats, Jackets & Vests

Average rating

4.33 starsAmazon United States average 4.42 stars

Average reviews

2,472per listing

Listings tracked

191

58 products launched here in the last 12 months. 13 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 29 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

58

Successful launches

13Amazon's first-year sales bar

Average brand age

29 months