Navy Blue Tie

Shoppers searched for this 483K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 6.7% of those searches ended in a purchase. Searches in the last 90 days moved +35.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $432K a year.

Searches, last 12 months

483K

Growth, 90 days vs prior 90

+35.0%

Conversion, latest week

6.7%

Market size, estimated

$432Ka year

Peak month

April4.1× the quietest month

Top search term

navy blue tie182K searches a year

Listings sell for $13.33 on average, from $5.01 to $34.91. Amazon reports units sold in ranges. This niche sold 40K to 50K a year. The average listing sells 1,250 to 1,500 of them. At $13.33 that is $17K to $20K a year per listing.

Average price

$13.33under the $15 to $100 sweet spot

Price range

$5.01–$34.91

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

40K–50K

Units per listing a year

1,250–1,500

Revenue per listing a year

$17K–$20K

Returns

7.3%of orders · Amazon United States median 2.1%

92% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #180 within Ties, Cummerbunds & Pocket Squares. It carries 5,046 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

92%

Prime listings

100%

Out of stock, average day

0.0%

Average rank

#180in Ties, Cummerbunds & Pocket Squares

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

5,046per listing

Listings tracked

26

3 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 55 months on average, so the names here are settling in.

Launched, last 12 months

3

Successful launches

0Amazon's first-year sales bar

Average brand age

55 months