Is navy blue tie profitable to sell on Amazon United States?

The niche generates $432K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (52/100).

How competitive is the navy blue tie niche?

15 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.

What do buyers complain about in navy blue tie?

Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 7.3% — above our launch gate.

When does demand for navy blue tie peak?

Demand peaks in Apr–May–Sep–Oct; the busiest month runs 4.1× the quietest.

What does it cost to enter the navy blue tie niche?

Listings span $5.01–$34.91; the average listing price is $13.33 (sweet spot $15–$100). The average incumbent carries 5,046 reviews — the moat a new listing must climb.

navy blue tie

Worth a look

Shows searches that convert (6.7% search→purchase), but high returns (7.3%) keeps it on the watch list.

Conversion

Good6.7%

search→purchase rate — share of searches ending in a sale

Brand share

Good64%

top-5 brand share — brands hold most of the demand

Price range

Good$5.01–$34.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$13.33

avg listing price — sweet spot $15–$100

Growth

Good+35.0%

90-day search growth — must beat 0% to launch

Market size

Good$432K

$432K/yr · 483K searches

Competition

Good52%

top-5 click share — leaders hold, buyers still browse

Quality gap

Bad4.6★

avg incumbent rating — lower means beatable quality

Review moat

Bad5,046.23

avg incumbent reviews — the moat a new listing must climb

Returns

Bad7.3%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, navy blue tie is a $432K/yr Amazon United States market (483K searches/yr). The top 5 brands hold 64% of demand. Demand peaks in Apr–May–Sep–Oct. Verdict: Worth a look — 52/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

navy blue tie market data

Units sold / yr: 40K–50K; avg 1,250–1,500/product
Revenue / yr: $533K–$667K; units × avg price
Conversion rate: 6.7%
Avg BSR: #180
Page quality: 0%
Prime: 100%
Sponsored: 92%
Out of stock: 0.0%
Avg brand age: 55 months
Avg seller age: 191 days

Competition & brand share

The top 5 products take 52% of clicks — established leaders, but buyers still shop beyond them.

Brands

15 falling

Sellers

Top-5 brand share

64%

Top 20: 100%

Top-5 click share

52%

Top 20: 94%

Open market

28%

RBOCOTT18%
JEMYGINS18%
HISDERN10%
Tie G U Style9%
GUSLESON8%
Barry.Wang8%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +35.0% search growth over the last 90 days.

Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 4.1×

Open Trend

Top navy blue tie search terms

navy blue tie182K/yr +29.0%6.9% conv.
navy tie79K/yr +46.1%7.2% conv.
navy blue tie for men56K/yr +33.8%7.5% conv.
dark blue tie41K/yr +45.8%5.4% conv.
navy tie for men36K/yr +36.8%8.1% conv.
blue tie and pocket square set8K/yr +97.0%0.9% conv.
navy blue ties for men13K/yr +15.9%4.9% conv.
mens navy blue tie11K/yr +38.9%6.7% conv.
navy blue ties9K/yr +35.1%3.2% conv.
dark blue ties for men10K/yr +17.7%6.4% conv.

All search terms

Top navy blue tie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

RBOCOTT Silk Navy Blue Tie Business Wedding Formal Necktie for Men (Navy Blue)

RBOCOTT$8.684.6★10,208 rev

JEMYGINS Silk Navy Blue Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(54)

JEMYGINS$9.914.7★4,126 rev

TIE G Solid Satin Woven dyed Color Formal Black Necktie and Pocket Square Sets in Gift Box (Dark Navy)

Tie G U Style$9.044.7★12,531 rev

GUSLESON Classic Mens Wedding Ties for Men Silk Navy Blue Tie Solid 8cm Necktie (0791-03)

GUSLESON$8.634.6★2,943 rev

KOOELLE Mens Tie Solid Pure Color Plain Formal Navy Blue Ties For Men

KOOELLE$8.684.7★9,629 rev

Newest

by launch date

FIXSMITH Mens Navy Blue Tie Navy Tie for Men Solid Color Neckties Mens Neck Ties Formal for Wedding Business Graduation& Party 3.15 Wide

FIXSMITH$6.78197 rev

8mo ago

Haggar Mens Satin Solid Tie Navy One Size

Haggar$15.5145 rev

10mo ago

Tommy Hilfiger Mens Core Oxford Solid Tie Navy One Size

Tommy Hilfiger$29.2546 rev

11mo ago

JEMYGINS Silk Navy Blue Floral Tie Necktie and Pocket Square Hankerchief and Tie Bar Clip Sets for Men(54)

JEMYGINS$9.914,126 rev

1y ago

WOXVM Mens Ties Classic Solid Satin Tie Pure Color 3.15 Mens Necktie Premium Formal Black Ties For Men Business & Wedding (Navy Blue)

WOXVM$5.01361 rev

2y ago

What buyers say about navy blue tie

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall32%

“in good condition”

Value For Money18%

“Worth it”

Color12%

“the colors are vibrant”

Advertised Vs Actual Product10%

“Looks just as pictured”

Size-Overall4%

“Im positive it will fit”

Print Quality4%

“attractive prints”

Pockets/Compartments3%

“Perfect tie and pocket square for my husband on our daughters wedding day”

Material Quality3%

“Material feels good”

Gifting Purpose2%

“comes in a very nice gift box”

Wrinkle1%

“I havent noticed any wrinkles so good there too”

What buyers complain about

Advertised Vs Actual Product12%

“However, the pattern was a little different from what I expected based on the pictures”

Quality-Overall11%

“Cheap and inferior looking”

Size-Overall9%

“it's about 4 inches too short”

Color8%

“the color seemed like a lighter blue than the picture showed online”

Stitch/Finish/Polish7%

“Stitching is incomplete”

Durability5%

“This tie fell apart after one use”

Wrinkles3%

“Tie came with a crease”

Value For Money3%

“The value for the money isnt there”

Sleeve Fit2%

“complained that the sleeves were to long”

Thickness2%

“Its a bit thinner than i expected thats why 4 stars”

Top return reasons

Color41%

Size-Overall13%

Length12%

Material Quality6%

Advertised Vs Actual Product5%

Value For Money3%

Waist Fit3%

Neck Fit3%

Width3%

Shape/Style2%

Common questions

Is navy blue tie profitable to sell on Amazon United States?: The niche generates $432K/yr across 26 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +35.0%. Flapen's verdict: Worth a look (52/100).
How competitive is the navy blue tie niche?: 15 brands and 21 sellers compete. The top 5 products take 52% of clicks and top 5 brands hold 64% of demand.
What do buyers complain about in navy blue tie?: Top complaints mined from reviews: Advertised Vs Actual Product, Quality-Overall, Size-Overall. The return rate is 7.3% — above our launch gate.
When does demand for navy blue tie peak?: Demand peaks in Apr–May–Sep–Oct; the busiest month runs 4.1× the quietest.
What does it cost to enter the navy blue tie niche?: Listings span $5.01–$34.91; the average listing price is $13.33 (sweet spot $15–$100). The average incumbent carries 5,046 reviews — the moat a new listing must climb.