Navy Blue Tankini Tops
Worth a lookShows a fragmented shelf (top 5 take 7% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible7%top-5 click share — an open shelf
Growth
Incredible+140.9%90-day search growth — must beat 0% to launch
Avg price
Incredible$27.95avg listing price — sweet spot $15–$100
Price range
Great$11.31–$82.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great58%top-5 brand share — no brand owns this niche
Quality gap
Good4.3★avg incumbent rating — lower means beatable quality
Review moat
Good988.02avg incumbent reviews — the moat a new listing must climb
Conversion
Bad0.6%search→purchase rate — share of searches ending in a sale
Market size
Bad$24K$24K/yr · 152K searches
Returns
Bad17.1%return rate — above 5% kills the launch gate
Is navy blue tankini tops profitable on Amazon?
According to Flapen's Amazon United States niche tracking, navy blue tankini tops is a $24K/yr Amazon United States market (152K searches/yr). The top 5 brands hold 58% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 58/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
navy blue tankini tops market size & sales
Units sold, revenue, conversion and listing quality across the tracked shelf.- Units sold / yr
- 750–1K
- avg 0–100/product
- Revenue / yr
- $21K–$28K
- units × avg price
- Conversion rate
- 0.6%
- Avg BSR
- #70
- Page quality
- 0%
- Prime
- 99%
- Sponsored
- 94%
- Out of stock
- 0.9%
- Avg brand age
- 33 months
- Avg seller age
- 163 days
Competition: brands, sellers & click share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
47 falling
Sellers
60
Top-5 brand share
58%
Top 20: 90%
Top-5 click share
7%
Top 20: 21%
Open market
50%
- Yonique17%
- Aqua Eve12%
- Talisea7%
- Daci6%
- Tempt Me4%
- ROSEWE4%
navy blue tankini tops demand & seasonality
Weekly Amazon search volume, last 98 weeks — +140.9% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 13.0×
Top navy blue tankini tops search terms shoppers use
The exact queries shoppers type, with yearly volume, growth and conversion.- blue tankini top21K/yr
- navy tankini top18K/yr
- yonique tankini tops for women25K/yr
- womens tankini tops with built in bra10K/yr
- womens black tankini top13K/yr
- black tankini swim top10K/yr
- navy tankini tops for women12K/yr
- square neck tankini top8K/yr
- tankini toos6K/yr
- tummy control swim tops for women6K/yr
Top navy blue tankini tops products & what they sell for
Every tracked product — its share of the shelf, its review moat, and what it sells for.Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Aqua Eve Tankini Tops for Women Swimwear Top Only Tummy Control Bathing Suit Top No Bottom (Available in Plus) Navy Blue L
Aqua Eve$28.344.2★939 rev
Womens Flowy Tankini Tops Only - Modest Bathing Suit Loose Fit Swimsuit Swim Tops No Bottom 2025 (Available in Plus) Black
Talisea$25.864.5★1,611 rev
Hilor Tummy Control Tankini Tops for Women Big Busted Women Navy Underwire Push Up Swimsuit Crossover Swim Top 12
Hilor$32.574.5★2,750 rev
Aqua Eve Tankini Tops for Women Swimwear Top Only Tummy Control Bathing Suit Top No Bottom (Available in Plus) Black 02 M
Aqua Eve$27.594.3★727 rev
Yonique Womens Halter Tankini Top No Bottom V Neck Swim Top Tummy Control Bathing Suit Top Navy Blue M
Yonique$28.614.4★2,711 rev
Newest
by launch date
Modlily Ruched Round Neck Womens Tankini Swimsuits with Pocket Solid Tank Top with Print Board Shorts Navy
MODLILY$37.2571 rev
Tummy Control Tankini Swim Tops - Women Ruched Swimsuit Bathing Suit Top Only Modest Slimming Swimwear 2025 Navy
Talisea$25.8452 rev
G Gradual Tankini Tops for Women High Neck Swimsuits Swim Top Modest Bathing Suit Swimwear Tank Top only No Bottom(Navy M)
G Gradual$24.69327 rev
G Gradual Tankini Tops for Women High Neck Swimsuits Swim Top Modest Bathing Suit Swimwear Tank Top only No Bottom(Black M)
G Gradual$24.28327 rev
ROSEWE 2025 Tankini Swimsuits for Women Two Piece Bathing Suits with Shorts Modest Tank Top Swim Dress Dusty Blue
ROSEWE$37.471,775 rev
Trending
90-day click momentumModlily Ruched Round Neck Womens Tankini Swimsuits with Pocket Solid Tank Top with Print Board Shorts Navy
MODLILY$37.254.2★
Daci Black Tankini Tops for Women High Neck Swim Top Tummy Control Bathing Suit Top Modest Swim Tank Top No Bottom M
Daci$27.074.4★
G Gradual Tankini Tops for Women High Neck Swimsuits Swim Top Modest Bathing Suit Swimwear Tank Top only No Bottom(Black M)
G Gradual$24.284.0★
Aqua Eve Tankini Tops for Women Swimwear Top Only Tummy Control Bathing Suit Top No Bottom (Available in Plus) Blue Stripe XL
Aqua Eve$28.484.4★
Fanuerg Tankini Top Only Twist Front Bathing Suit Tops for Women Tummy Control Tank Tops V Neck Swimsuit Top No Bottom Navy Blue XXL
Fanuerg$20.084.3★
What reviews say buyers love and hate about navy blue tankini tops
What buyers praise and complain about, mined from review topics.What buyers love
“Fit accurate”
“SO comfortable”
“Excellent quality”
“Beautiful colors”
“Flattering style”
“Very comfortable material”
“Just what I needed”
“Value for the money”
“the chest part fits great”
“The straps feel great”
What buyers complain about
“Did not fit”
“Slightly loose on chest”
“colors weren't vibrant as shown”
“material was cheap looking”
“Not as described”
“Not comfortable”
“Odd shaped”
“Cheap”
“not worth the price”
“was tight on my stomach. not in a flattering way”
Top return reasons
Common navy blue tankini tops questions
- Is navy blue tankini tops profitable to sell on Amazon United States?
- The niche generates $24K/yr across 361 tracked products. 36 of 105 products launched in the last 360 days are still selling. 90-day search growth is +140.9%. Flapen's verdict: Worth a look (58/100).
- How competitive is the navy blue tankini tops niche?
- 47 brands and 60 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 58% of demand.
- What do buyers complain about in navy blue tankini tops?
- Top complaints mined from reviews: Size-Overall, Chest Fit, Color. The return rate is 17.1% — above our launch gate.
- When does demand for navy blue tankini tops peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 13.0× the quietest.
- What does it cost to enter the navy blue tankini tops niche?
- Listings span $11.31–$82.37; the average listing price is $27.95 (sweet spot $15–$100). The average incumbent carries 988 reviews — the moat a new listing must climb.