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Navy Blue Tankini Tops

Maybe

The top 5 products take only 7% of clicks. But an estimated 17.1% of orders come back, so Navy Blue Tankini Tops is a Maybe.

Flapen Score
58
58 / 100
Top 8% of 16,930 Clothing, Shoes & Jewelry niches · +13 vs the category median of 45
Market size
$24K/yr152K searches / yr
90-day growth
+140.9%search demand this quarter
Competition
7%top-5 click share · 47 brands · 60 sellers

Flapen Score

Navy Blue Tankini Tops against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Blue Tankini Tops is stronger. Inside it, weaker.

58Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Tankini Tops market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Tankini Tops 152K times last year and spent an estimated $24K. The top 5 brands take 58% of clicks. Demand peaks in May–Jun–Jul. Flapen scores it 58 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 152K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +140.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.

Searches, last 12 months
152K
Growth, 90 days vs prior 90
+140.9%
Conversion, latest week
0.6%
Market size, estimated
$24Ka year
Peak month
July13.0× the quietest month
Top search term
blue tankini top21K searches a year

02 · Price

A sale here is worth $27.95.

Listings sell for $27.95 on average, from $11.31 to $82.37. Amazon reports units sold in ranges. This niche sold 750 to 1K a year. The average listing sells 0 to 100 of them. At $27.95 that is $0 to $3K a year per listing.

Average price
$27.95inside the $15 to $100 sweet spot
Price range
$11.31–$82.37
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
750–1K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
17.1%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads.

94% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 0.9% of listings are out of stock. The average listing ranks #70 within Swimsuits & Cover Ups. It carries 988 reviews at 4.33 stars, so a new listing needs social proof before a better product.

Sponsored listings
94%
Prime listings
99%
Out of stock, average day
0.9%
Average rank
#70in Swimsuits & Cover Ups
Average rating
4.33 starsAmazon United States average 4.42 stars
Average reviews
988per listing
Listings tracked
361

04 · Newcomers

36 of last year's 105 launches cleared the first-year sales bar.

105 products launched here in the last 12 months. 36 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
105
Successful launches
36Amazon's first-year sales bar
Average brand age
33 months

Products

Top Navy Blue Tankini Tops products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 7% of clicks, no more. An open shelf where new products get seen.

$0$242$484$726$967101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

47 falling

Sellers

60

Est. top-5 brand share

58%

Top 20: 90%

Est. top-5 click share

7%

Top 20: 21%

Open market

50%

  • Yonique17%
  • Aqua Eve12%
  • Talisea7%
  • Daci6%
  • Tempt Me4%
  • ROSEWE4%

Demand

Navy Blue Tankini Tops search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '25Prime Day '25Spike '26Prime Day '26SepDecMarJunAugNovMarMay

Peak months: May, Jun, Jul · busiest ÷ quietest = 13.0×

Search terms

Top Navy Blue Tankini Tops search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • blue tankini top21K/yr
  • navy tankini top18K/yr
  • yonique tankini tops for women25K/yr
  • womens tankini tops with built in bra10K/yr
  • womens black tankini top13K/yr
  • black tankini swim top10K/yr
  • navy tankini tops for women12K/yr
  • square neck tankini top8K/yr
  • tankini toos6K/yr
  • tummy control swim tops for women6K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Tankini Tops

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Size-Overall”
36%of negative reviews mention “Size-Overall”
17.1%of orders come back
“Did not fit”
A buyer, on “Size-Overall”36% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

13 topics

NegativePositive

FAQ

Common Navy Blue Tankini Tops questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data