Navy Blue Swimsuit
MaybeSearch demand grew +208.0% this quarter. But an estimated 17.2% of orders come back, so Navy Blue Swimsuit is a Maybe.
- Flapen Score
- 60 / 100Top 5% of 16,930 Clothing, Shoes & Jewelry niches · +15 vs the category median of 4560
- Market size
- $24K/yr173K searches / yr
- 90-day growth
- +208.0%search demand this quarter
- Competition
- 14%top-5 click share · 46 brands · 59 sellers
Flapen Score
Navy Blue Swimsuit against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Blue Swimsuit is stronger. Inside it, weaker.
Market
The Navy Blue Swimsuit market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Blue Swimsuit 173K times last year and spent an estimated $24K. The top 5 brands take 40% of clicks. Flapen scores it 60 out of 100, a Maybe.
01 · Demand
An estimated 0.5% of those searches ended in a purchase.
Shoppers searched for this 173K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved +208.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $24K a year.
- Searches, last 12 months
- 173K
- Growth, 90 days vs prior 90
- +208.0%
- Conversion, latest week
- 0.5%
- Market size, estimated
- $24Ka year
- Top search term
- navy blue swimsuit48K searches a year
02 · Price
A sale here is worth $29.58.
Listings sell for $29.58 on average, from $15.75 to $40.65. Amazon reports units sold in ranges. This niche sold 1K to 1K a year. The average listing sells 0 to 100 of them. At $29.58 that is $0 to $3K a year per listing.
- Average price
- $29.58inside the $15 to $100 sweet spot
- Price range
- $15.75–$40.65
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–1K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 17.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads.
95% of listings pay for placement with sponsored ads. 99% ship with Prime. On an average day, 3.6% of listings are out of stock. The average listing ranks #305 within Swimsuits & Cover Ups. It carries 1,188 reviews at 4.27 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 95%
- Prime listings
- 99%
- Out of stock, average day
- 3.6%
- Average rank
- #305in Swimsuits & Cover Ups
- Average rating
- 4.27 starsAmazon United States average 4.42 stars
- Average reviews
- 1,188per listing
- Listings tracked
- 174
04 · Newcomers
14 of last year's 88 launches cleared the first-year sales bar.
88 products launched here in the last 12 months. 14 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 88
- Successful launches
- 14Amazon's first-year sales bar
- Average brand age
- 35 months
Products
Top Navy Blue Swimsuit products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 14, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Holipick Women Navy Blue Bandeau One Piece Swimsuits Tummy Control Bathing Suits Halter Strapless Swimwear L
- Price
- $36.26
- Rating
- 4.5/5
- Reviews
- 715
- Age
- 4y ago

Tainehs Ribbed Two Piece Bikini Sets for Women Sexy Halter Triangle Top Swimsuit String Thong Bathing Suit Navy Blue
- Price
- $23.26
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago

Holipick Navy Blue Women Tummy Control One Piece Swimsuit - Push Up Bathing Suit Full Coverage Slimming Swimwear L
- Price
- $36.24
- Rating
- 4.5/5
- Reviews
- 226
- Age
- 4y ago

Aqua Eve One Piece Bathing Suit for Women Tummy Control Swimsuit Slimming Vintage Swimwear Navy Blue L
- Price
- $31.20
- Rating
- 4.2/5
- Reviews
- 1,748
- Age
- 4y ago

swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium
- Price
- $29.91
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 4mo ago
Trending
estimated 90-day click momentum
Yonique Women Two Piece Swimsuit - Knot Twist Bikini Set V Cut Bathing Suit 2026 Teen Bikini Navy Blue M
- Price
- $29.93
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 11mo ago

swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium
- Price
- $29.91
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 4mo ago

ROSEWE Modest Tankini Swimsuits for Women Two Piece Athletic Womens Bathing Suits Blouson Tank Tops with Board Shorts Navy
- Price
- $37.03
- Rating
- 4.4/5
- Reviews
- 1,821
- Age
- 1y ago

SUUKSESS Women Sexy One Piece Swimsuit Tummy Control Square Neck Bathing Suit Retro Backless Swimwear (Navy Blue M)
- Price
- $33.16
- Rating
- 4.3/5
- Reviews
- 177
- Age
- 6mo ago

Tainehs Ribbed Two Piece Bikini Sets for Women Sexy Halter Triangle Top Swimsuit String Thong Bathing Suit Navy Blue
- Price
- $23.26
- Rating
- 4.4/5
- Reviews
- 69
- Age
- 1y ago
Newest
by launch date
swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium
- Price
- $29.91
- Rating
- 4.4/5
- Reviews
- 57
- Age
- 4mo ago

SUUKSESS Women Sexy One Piece Swimsuit Tummy Control Square Neck Bathing Suit Retro Backless Swimwear (Navy Blue M)
- Price
- $33.16
- Rating
- 4.3/5
- Reviews
- 177
- Age
- 6mo ago

ANRABESS Womens Tankini Set Tummy Control Two Piece Swimsuit Perfect for Beach Vacation Versatile Summer Bathing Suit 2026 Navy Blue Medium
- Price
- $32.00
- Rating
- 4.4/5
- Reviews
- 125
- Age
- 6mo ago

ZAFUL Women High Waisted Bikini Sets Two Piece Swimsuit Push Up Twist Front Ruched Bathing Suit Navy Blue L
- Price
- $26.00
- Rating
- 4.3/5
- Reviews
- 530
- Age
- 9mo ago

Yonique Women Two Piece Swimsuit - Knot Twist Bikini Set V Cut Bathing Suit 2026 Teen Bikini Navy Blue M
- Price
- $29.93
- Rating
- 3.5/5
- Reviews
- 10
- Age
- 11mo ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 14% of clicks, no more. An open shelf where new products get seen.
Brands
46 falling
Sellers
59
Est. top-5 brand share
40%
Top 20: 84%
Est. top-5 click share
14%
Top 20: 39%
Open market
55%
- Holipick10%
- CUPSHE9%
- ZAFUL9%
- Herseas6%
- Aqua Eve6%
- Dridreo5%
Search terms
Top Navy Blue Swimsuit search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- navy blue swimsuit48K/yr
- navy blue bathing suit25K/yr
- navy swimsuits for women27K/yr
- navy swimsuit19K/yr
- navy bathing suit14K/yr
- navy blue swimsuits for women15K/yr
- navy blue bathing suits for women9K/yr
- navy bikini set7K/yr
- navy bathing suits for women8K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Swimsuit
We read the reviews and the return reasons for every product selling here.
“runs a bit small”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
16 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Swimsuit questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









