Is navy blue swimsuit profitable to sell on Amazon United States?

The niche generates $24K/yr across 174 tracked products. 14 of 88 products launched in the last 360 days are still selling. 90-day search growth is +208.0%. Flapen's verdict: Worth a look (60/100).

How competitive is the navy blue swimsuit niche?

46 brands and 59 sellers compete. The top 5 products take 14% of clicks and top 5 brands hold 40% of demand.

What do buyers complain about in navy blue swimsuit?

Top complaints mined from reviews: Size-Overall, Shape/Style, Material Quality. The return rate is 17.2% — above our launch gate.

What does it cost to enter the navy blue swimsuit niche?

Listings span $15.75–$40.65; the average listing price is $29.58 (sweet spot $15–$100). The average incumbent carries 1,188 reviews — the moat a new listing must climb.

navy blue swimsuit

Worth a look

Shows demand growing +208.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+208.0%

90-day search growth — must beat 0% to launch

Competition

Incredible14%

top-5 click share — an open shelf

Brand share

Incredible40%

top-5 brand share — no brand owns this niche

Avg price

Incredible$29.58

avg listing price — sweet spot $15–$100

Price range

Incredible$15.75–$40.65

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Review moat

Good1,187.66

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$24K

$24K/yr · 173K searches

Conversion

Bad0.5%

search→purchase rate — share of searches ending in a sale

Returns

Bad17.2%

return rate — above 5% kills the launch gate

According to Flapen's Amazon United States niche tracking, navy blue swimsuit is a $24K/yr Amazon United States market (173K searches/yr). The top 5 brands hold 40% of demand. Verdict: Worth a look — 60/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

navy blue swimsuit market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $30K–$37K; units × avg price
Conversion rate: 0.5%
Avg BSR: #305
Page quality: 0%
Prime: 99%
Sponsored: 95%
Out of stock: 3.6%
Avg brand age: 35 months
Avg seller age: 160 days

Competition & brand share

Clicks spread well past the top 5 (14% combined) — an open shelf where new products get seen.

Brands

46 falling

Sellers

Top-5 brand share

40%

Top 20: 84%

Top-5 click share

14%

Top 20: 39%

Open market

55%

Holipick10%
CUPSHE9%
ZAFUL9%
Herseas6%
Aqua Eve6%
Dridreo5%

Top navy blue swimsuit search terms

navy blue swimsuit48K/yr +230.9%0.3% conv.
navy blue bathing suit25K/yr +246.6%0.5% conv.
navy swimsuits for women27K/yr +165.2%0.4% conv.
navy swimsuit19K/yr +397.9%0.5% conv.
navy bathing suit14K/yr +315.6%0.4% conv.
navy blue swimsuits for women15K/yr +47.5%0.3% conv.
navy blue bathing suits for women9K/yr +117.4%0.3% conv.
navy bikini set7K/yr +146.6%0.3% conv.
navy bathing suits for women8K/yr +204.1%0.4% conv.

All search terms

Top navy blue swimsuit products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Holipick Women Navy Blue Bandeau One Piece Swimsuits Tummy Control Bathing Suits Halter Strapless Swimwear L

Holipick$36.264.5★715 rev

Tainehs Ribbed Two Piece Bikini Sets for Women Sexy Halter Triangle Top Swimsuit String Thong Bathing Suit Navy Blue

Tainehs$23.264.4★69 rev

Holipick Navy Blue Women Tummy Control One Piece Swimsuit - Push Up Bathing Suit Full Coverage Slimming Swimwear L

Holipick$36.244.5★226 rev

Aqua Eve One Piece Bathing Suit for Women Tummy Control Swimsuit Slimming Vintage Swimwear Navy Blue L

Aqua Eve$31.204.2★1,748 rev

swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium

swimall$29.914.4★57 rev

Newest

by launch date

swimall Womens Thong Bikini Sets String Halter Two Piece Triangle Swimsuit Cute Brazilian Bathing Suit - Navy Blue- 604 - Medium

swimall$29.9157 rev

4mo ago

SUUKSESS Women Sexy One Piece Swimsuit Tummy Control Square Neck Bathing Suit Retro Backless Swimwear (Navy Blue M)

SUUKSESS$33.16177 rev

6mo ago

ANRABESS Womens Tankini Set Tummy Control Two Piece Swimsuit Perfect for Beach Vacation Versatile Summer Bathing Suit 2026 Navy Blue Medium

ANRABESS$32.00125 rev

6mo ago

ZAFUL Women High Waisted Bikini Sets Two Piece Swimsuit Push Up Twist Front Ruched Bathing Suit Navy Blue L

ZAFUL$26.00530 rev

9mo ago

Yonique Women Two Piece Swimsuit - Knot Twist Bikini Set V Cut Bathing Suit 2026 Teen Bikini Navy Blue M

Yonique$29.9310 rev

11mo ago

What buyers say about navy blue swimsuit

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall34%

“fits flattering”

Shape/Style11%

“Very flattering”

Quality-Overall10%

“Great Quality”

Comfort-Overall10%

“Really comfortable”

Color5%

“Love the green colors”

Material Quality4%

“The material is so comfortable”

Value For Money3%

“Great Value”

Strap/String Quality3%

“Adjustable straps provide support”

Chest Fit2%

“Great for larger chest”

Soft Feel2%

“The stretch makes it so soft”

What buyers complain about

Size-Overall23%

“runs a bit small”

Shape/Style5%

“is not flattering”

Material Quality4%

“The material is not comfortable”

Color4%

“it still faded to a light grey”

Chest Fit4%

“The chest area also doesnt offer a lot of support”

Strap/String Quality3%

“The straps dont adjust, and its almost,”

Stretchability/Expandability/Elasticity2%

“the elastic is not”

Quality-Overall2%

“Poor Quality”

Waist Fit2%

“XL would barely cover my belly”

Advertised Vs Actual Product2%

“Disappointed that this does not fit as described”

Top return reasons

Size-Overall49%

Chest Fit16%

Waist Fit6%

Length5%