Navy Blue Sweatshirt Women
FailDemand is soft, at -46.3% this quarter, so Navy Blue Sweatshirt Women is a Fail.
- Flapen Score
- 37 / 100Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 4537
- Market size
- $47K/yr261K searches / yr
- 90-day growth
- -46.3%search demand this quarter
- Competition
- 33%top-5 click share · 24 brands · 61 sellers
Flapen Score
Navy Blue Sweatshirt Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Blue Sweatshirt Women is stronger. Inside it, weaker.
Market
The Navy Blue Sweatshirt Women market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Blue Sweatshirt Women 261K times last year and spent an estimated $47K. The top 5 brands take 74% of clicks. Flapen scores it 37 out of 100, a Fail.
01 · Demand
An estimated 1.0% of those searches ended in a purchase.
Shoppers searched for this 261K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.0% of those searches ended in a purchase. Searches in the last 90 days moved -46.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $47K a year.
- Searches, last 12 months
- 261K
- Growth, 90 days vs prior 90
- -46.3%
- Conversion, latest week
- 1.0%
- Market size, estimated
- $47Ka year
- Top search term
- navy blue sweatshirt women50K searches a year
02 · Price
A sale here is worth $18.59.
Listings sell for $18.59 on average, from $9.79 to $35.86. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.59 that is $0 to $2K a year per listing.
- Average price
- $18.59inside the $15 to $100 sweet spot
- Price range
- $9.79–$35.86
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 3K–4K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$2K
- Returns
- 7.2%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
87% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.9% of listings are out of stock. The average listing ranks #197 within Fashion Hoodies & Sweatshirts. It carries 9,751 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 87%
- Prime listings
- 100%
- Out of stock, average day
- 6.9%
- Average rank
- #197in Fashion Hoodies & Sweatshirts
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 9,751per listing
- Listings tracked
- 53
04 · Newcomers
1 of last year's 5 launches cleared the first-year sales bar.
5 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 5
- Successful launches
- 1Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top Navy Blue Sweatshirt Women products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 13, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)
- Price
- $25.86
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 1y ago

Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Navy Large
- Price
- $16.24
- Rating
- 4.3/5
- Reviews
- 822
- Age
- 3y ago

UGP Campus Apparel Gildan Mens Heavy Blend Crewneck Sweatshirt - Medium - Navy
- Price
- $11.09
- Rating
- 4.6/5
- Reviews
- 1,050
- Age
- 19y ago

PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy L)
- Price
- $35.86
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 1y ago

Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Navy Medium
- Price
- $12.06
- Rating
- 4.4/5
- Reviews
- 3,243
- Age
- 4y ago
Trending
estimated 90-day click momentum
Menoio Mens Crewneck Sweatshirt Casual Long Sleeve Sweat Shirts Athletic Fleece Basic Pullover Shirts(XXXL Navy Blue)
- Price
- $14.94
- Rating
- 4.3/5
- Reviews
- 157
- Age
- 1y ago

Amazon Essentials Mens Long-Sleeve Lightweight French Terry Crewneck Sweatshirt Dark Navy Medium
- Price
- $11.87
- Rating
- 4.4/5
- Reviews
- 3,924
- Age
- 8y ago

Orchidays Womens Casual Crewneck Sweatshirt Long Sleeve Loose Fitting Pullovers Fall Tops Navy Blue
- Price
- $22.18
- Rating
- 4.4/5
- Reviews
- 340
- Age
- 2y ago

PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy M)
- Price
- $35.82
- Rating
- 4.5/5
- Reviews
- 506
- Age
- 1y ago

Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Navy Medium
- Price
- $12.06
- Rating
- 4.4/5
- Reviews
- 3,243
- Age
- 4y ago
Newest
by launch date
kims cosiart Womens Oversized Sweatshirts Hoodies Long Sleeve Tops Fall Winter Clothes Crewneck Cozy Outfits Pullover Navy Blue
- Price
- $19.80
- Rating
- 4.3/5
- Reviews
- 42
- Age
- 8mo ago

Naprzsnza Classic Crewneck Sweatshirts for Women - Relaxed Fit Soft Comfortable Pullover with Ribbed Cuffs and Hem (Navy Blue L)
- Price
- $19.69
- Rating
- 4.1/5
- Reviews
- 71
- Age
- 9mo ago

RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large
- Price
- $12.80
- Rating
- 4.5/5
- Reviews
- 3,222
- Age
- 10mo ago

RUMIA Womens Casual Long Sleeve Crewneck Sweatshirt Loose Fit Solid Basic Pullover Tunic T Shirts Tops Sweatshirts for Women 2025 Navy Large
- Price
- $16.18
- Rating
- 4.5/5
- Reviews
- 3,222
- Age
- 10mo ago

PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)
- Price
- $25.86
- Rating
- 4.2/5
- Reviews
- 223
- Age
- 1y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.
Brands
24 falling
Sellers
61
Est. top-5 brand share
74%
Top 20: 97%
Est. top-5 click share
33%
Top 20: 65%
Open market
24%
- Amazon Essentials38%
- PRETTYGARDEN18%
- Gildan11%
- RUMIA4%
- Hanes3%
- Trendy Queen3%
Search terms
Top Navy Blue Sweatshirt Women search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- navy blue sweatshirt women50K/yr
- navy sweatshirt women41K/yr
- navy blue crewneck sweatshirt25K/yr
- navy crewneck sweatshirt28K/yr
- navy blue crewneck17K/yr
- navy crewneck13K/yr
- womens navy sweatshirt12K/yr
- navy pullover women9K/yr
- navy blue pullover women8K/yr
- womens navy blue sweatshirt9K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Sweatshirt Women
We read the reviews and the return reasons for every product selling here.
“Shirt is too short”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
20 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Sweatshirt Women questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









