navy blue sweatshirt women
Skip itSoft demand (-46.3% this quarter) — this niche doesn't clear our bar today.
Avg price
Great$18.59avg listing price — sweet spot $15–$100
Competition
Great33%top-5 click share — an open shelf
Price range
Great$9.79–$35.86cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Brand share
Good74%top-5 brand share — brands hold most of the demand
Review moat
Bad9,750.53avg incumbent reviews — the moat a new listing must climb
Returns
Bad7.2%return rate — above 5% kills the launch gate
Market size
Bad$47K$47K/yr · 261K searches
Conversion
Bad1.0%search→purchase rate — share of searches ending in a sale
Growth
Bad-46.3%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, navy blue sweatshirt women is a $47K/yr Amazon United States market (261K searches/yr). The top 5 brands hold 74% of demand. Verdict: Skip it — 37/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
navy blue sweatshirt women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $56K–$74K
- units × avg price
- Conversion rate
- 1.0%
- Avg BSR
- #197
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 6.9%
- Avg brand age
- 33 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (33% combined) — an open shelf where new products get seen.Brands
24 falling
Sellers
61
Top-5 brand share
74%
Top 20: 97%
Top-5 click share
33%
Top 20: 65%
Open market
24%
- Amazon Essentials38%
- PRETTYGARDEN18%
- Gildan11%
- RUMIA4%
- Hanes3%
- Trendy Queen3%
Top navy blue sweatshirt women search terms
- navy blue sweatshirt women50K/yr
- navy sweatshirt women41K/yr
- navy blue crewneck sweatshirt25K/yr
- navy crewneck sweatshirt28K/yr
- navy blue crewneck17K/yr
- navy crewneck13K/yr
- womens navy sweatshirt12K/yr
- navy pullover women9K/yr
- navy blue pullover women8K/yr
- womens navy blue sweatshirt9K/yr
Top navy blue sweatshirt women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)
PRETTYGARDEN$25.864.2★223 rev
Amazon Essentials Womens Relaxed-Fit Crewneck Pullover Long-Sleeve Sweatshirt Navy Large
Amazon Essentials$16.244.3★822 rev
UGP Campus Apparel Gildan Mens Heavy Blend Crewneck Sweatshirt - Medium - Navy
Gildan$11.094.6★1,050 rev
PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy L)
PRETTYGARDEN$35.864.5★506 rev
Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Navy Medium
Amazon Essentials$12.064.4★3,243 rev
Newest
by launch date
kims cosiart Womens Oversized Sweatshirts Hoodies Long Sleeve Tops Fall Winter Clothes Crewneck Cozy Outfits Pullover Navy Blue
kims cosiart$19.8042 rev
Naprzsnza Classic Crewneck Sweatshirts for Women - Relaxed Fit Soft Comfortable Pullover with Ribbed Cuffs and Hem (Navy Blue L)
Naprzsnza$19.6971 rev
RUMIA Sweatshirt for Women Crewneck Sweaters Pullover Tops 2025 Fashion Outfits Tops for Women Winter Clothing Fall Clothes Blue Large
RUMIA$12.803,222 rev
RUMIA Womens Casual Long Sleeve Crewneck Sweatshirt Loose Fit Solid Basic Pullover Tunic T Shirts Tops Sweatshirts for Women 2025 Navy Large
RUMIA$16.183,222 rev
PRETTYGARDEN Sweatshirt for Women Oversized Crewneck Long Sleeve Pullover Fleece Top 2026 Fall Winter Fashion Outfits Clothes (Navy Blue Medium)
PRETTYGARDEN$25.86223 rev
Trending
90-day click momentum
Menoio Mens Crewneck Sweatshirt Casual Long Sleeve Sweat Shirts Athletic Fleece Basic Pullover Shirts(XXXL Navy Blue)
Menoio$14.944.3★
Amazon Essentials Mens Long-Sleeve Lightweight French Terry Crewneck Sweatshirt Dark Navy Medium
Amazon Essentials$11.874.4★
Orchidays Womens Casual Crewneck Sweatshirt Long Sleeve Loose Fitting Pullovers Fall Tops Navy Blue
Orchidays$22.184.4★
PRETTYGARDEN Womens Half Zip Oversized Sweatshirts Fleece Hoodies 2026 Trendy Long Sleeve Pullover Tops Y2k Fall Travel Outfits (Navy M)
PRETTYGARDEN$35.824.5★
Amazon Essentials Womens French Terry Fleece Crewneck Sweatshirt with 3/4 Blouson Sleeve Detail Navy Medium
Amazon Essentials$12.064.4★
What buyers say about navy blue sweatshirt women
What buyers praise and complain about, mined from review topics.What buyers love
“Material is soft”
“The size is accurate”
“So comfortable”
“This is a high-quality sweatshirt”
“warm for everyday lounging or errands”
“Great color”
“I love how lightweight this is”
“Great deal”
“Nice thick material”
“Nice thick crewneck”
What buyers complain about
“Shirt is too short”
“Cheap sweatshirt”
“The pants were weird navy”
“the sleeves were very long”
“The material felt cheap”
“is a little thick for warmth”
“Shrinkage”
“Smells like roach Spray”
“Thin material”
“pilled up quickly”
Top return reasons
Common questions
- Is navy blue sweatshirt women profitable to sell on Amazon United States?
- The niche generates $47K/yr across 53 tracked products. 1 of 5 products launched in the last 360 days are still selling. 90-day search growth is -46.3%. Flapen's verdict: Skip it (37/100).
- How competitive is the navy blue sweatshirt women niche?
- 24 brands and 61 sellers compete. The top 5 products take 33% of clicks and top 5 brands hold 74% of demand.
- What do buyers complain about in navy blue sweatshirt women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 7.2% — above our launch gate.
- What does it cost to enter the navy blue sweatshirt women niche?
- Listings span $9.79–$35.86; the average listing price is $18.59 (sweet spot $15–$100). The average incumbent carries 9,751 reviews — the moat a new listing must climb.