navy blue sweatpants women
Skip itSoft demand (-56.5% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible19%top-5 click share — an open shelf
Avg price
Great$21.57avg listing price — sweet spot $15–$100
Brand share
Great53%top-5 brand share — no brand owns this niche
Price range
Great$9.22–$41.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.3★avg incumbent rating — lower means beatable quality
Review moat
Bad9,338.49avg incumbent reviews — the moat a new listing must climb
Market size
Bad$79K$79K/yr · 252K searches
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad9.6%return rate — above 5% kills the launch gate
Growth
Bad-56.5%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, navy blue sweatpants women is a $79K/yr Amazon United States market (252K searches/yr). The top 5 brands hold 53% of demand. Verdict: Skip it — 45/100.
Data updated Jul 12, 2026 · scored weekly · How we score niches
navy blue sweatpants women market data
- Units sold / yr
- 3K–4K
- avg 0–100/product
- Revenue / yr
- $65K–$86K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #698
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 87%
- Out of stock
- 3.3%
- Avg brand age
- 30 months
- Avg seller age
- 146 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
46 rising
Sellers
82
Top-5 brand share
53%
Top 20: 89%
Top-5 click share
19%
Top 20: 44%
Open market
41%
- Amazon Essentials15%
- LOMON14%
- HeSaYep11%
- LYHIPSS7%
- Hanes6%
- ATHMILE6%
Demand
Weekly Amazon search volume, last 36 weeks — -56.5% search growth over the last 90 days.Top navy blue sweatpants women search terms
- navy blue sweatpants women34K/yr
- blue sweatpants women29K/yr
- navy sweatpants women28K/yr
- navy blue joggers14K/yr
- blue sweats13K/yr
- blue sweat pants15K/yr
- navy blue sweatpants men14K/yr
- navy blue sweats12K/yr
- dark blue sweatpants10K/yr
- navy blue sweat pants10K/yr
Top navy blue sweatpants women products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
LYHIPSS Sweatpants Women Baggy Wide Leg Lounge Casual Pajama Sweat Pants Navy Blue S
LYHIPSS$17.834.1★272 rev
ATHMILE Womens Flare Sweatpants Fleece Lined Baggy Extra Long Cute Pants High Wasited Athletic Joggers with Pockets Navy Blue
ATHMILE$27.744.4★2,021 rev
LOMON Wide Leg Sweatpants Women Fleece Sweat Pants Fall Spring Clothes 2026 Teen Girl Baggy Jogger Sweatpant with Pockets (Navy Blue L)
LOMON$33.144.4★554 rev
LOMON Wide Leg Sweatpants Women Fleece Sweat Pants Fall Spring Clothes 2026 Teen Girl Baggy Jogger Sweatpant with Pockets (Navy Blue M)
LOMON$32.914.4★554 rev
Amazon Essentials Mens Relaxed Fit Fleece Joggers Sweatpants with Drawstring Waist Tapered Leg Ribbed Cuffs Brushed Interior Navy Medium
Amazon Essentials$12.854.5★32,769 rev
Newest
by launch date
Ugerlov Wide Leg Sweatpants Women Baggy Fleece Sweat Pants Teen Girls Lounge Drawstring Trousers Low Rise Cute Streetwear Pants with Pockets Navy Blue S
Ugerlov$25.78111 rev
Ugerlov Wide Leg Sweatpants Women Baggy Fleece Sweat Pants Teen Girls Lounge Drawstring Trousers Low Rise Cute Streetwear Pants with Pockets Navy Blue M
Ugerlov$26.01111 rev
LOMON Sweatpants Women Fleece Joggers Wide Leg Sweat Pants Baggy Gym Workout Sweatpant Winter Spring Inner Drawstring Clothes with Pockets (Navy Blue XS)
LOMON$25.2790 rev
Tooprvix Mens Baggy Sweatpants Heavyweight Fleece Wide Leg Drawstring Sweat Pants Casual Loose Lounge Joggers with Pockets Slacks for Athletic Hiking Navy Blue
Tooprvix$19.03266 rev
PIDO YOGA Mens Baggy Sweatpants Fleece Wide Leg Lounge Pants Drawstring Waist Loose Fit Cotton Jogging Sweat Pants with Pockets Navy Blue
PIDO YOGA$16.11195 rev
Trending
90-day click momentum
Fisoew Womens Baggy Wide Leg Pants Casual Drawstring Elastic Waisted Contrast Color Workout Y2K Track Pants Navy
Fisoew$27.954.2★
Ugerlov Wide Leg Sweatpants Women Baggy Fleece Sweat Pants Teen Girls Lounge Drawstring Trousers Low Rise Cute Streetwear Pants with Pockets Navy Blue S
Ugerlov$25.784.3★
ATOFY Mens Baggy Sweatpants Wide Leg Elastic Waist Athletic Joggers Loose Lounge Pants with Pockets Sapphire
ATOFY$28.451.0★
PIDO YOGA Mens Baggy Sweatpants Fleece Wide Leg Lounge Pants Drawstring Waist Loose Fit Cotton Jogging Sweat Pants with Pockets Navy Blue
PIDO YOGA$16.114.3★
Amazon Essentials Mens Relaxed Straight Leg Fleece Open Bottom Sweatpant (Available in Big & Tall) Navy Large
Amazon Essentials$11.984.5★
What buyers say about navy blue sweatpants women
What buyers praise and complain about, mined from review topics.What buyers love
“Great fit & very flattering”
“Comfortable to wear”
“Material is very soft and comfortable”
“Excellent quality”
“Excellent value”
“Good quality material”
“Colors are nice”
“comfy with some warmth”
“Nice lightweight”
“Love the pockets”
What buyers complain about
“Too long”
“Low quality”
“Thin not thick fabric”
“Poor/false description”
“Cheap material”
“Not as durable”
“Length runs short”
“now am getting black”
“Bad elastic”
“Pants were split at the seam”
Top return reasons
Common questions
- Is navy blue sweatpants women profitable to sell on Amazon United States?
- The niche generates $79K/yr across 119 tracked products. 4 of 40 products launched in the last 360 days are still selling. 90-day search growth is -56.5%. Flapen's verdict: Skip it (45/100).
- How competitive is the navy blue sweatpants women niche?
- 46 brands and 82 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 53% of demand.
- What do buyers complain about in navy blue sweatpants women?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Thickness. The return rate is 9.6% — above our launch gate.
- What does it cost to enter the navy blue sweatpants women niche?
- Listings span $9.22–$41.49; the average listing price is $21.57 (sweet spot $15–$100). The average incumbent carries 9,338 reviews — the moat a new listing must climb.