navy blue sweater
Skip itSoft demand (-72.9% this quarter) — this niche doesn't clear our bar today.
Competition
Incredible7%top-5 click share — an open shelf
Avg price
Incredible$23.69avg listing price — sweet spot $15–$100
Price range
Great$10.22–$47.49cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great57%top-5 brand share — no brand owns this niche
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Review moat
Bad5,171.24avg incumbent reviews — the moat a new listing must climb
Market size
Bad$12K$12K/yr · 285K searches
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad11.3%return rate — above 5% kills the launch gate
Growth
Bad-72.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, navy blue sweater is a $12K/yr Amazon United States market (285K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
navy blue sweater market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $36K–$47K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #406
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 83%
- Out of stock
- 9.6%
- Avg brand age
- 34 months
- Avg seller age
- 174 days
Competition & brand share
Clicks spread well past the top 5 (7% combined) — an open shelf where new products get seen.Brands
92 rising
Sellers
132
Top-5 brand share
57%
Top 20: 79%
Top-5 click share
7%
Top 20: 21%
Open market
47%
- Amazon Essentials23%
- PRETTYGARDEN9%
- ANRABESS8%
- GRACE KARIN6%
- NILOUFO4%
- Trendy Queen3%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -72.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 10.6×
Top navy blue sweater search terms
- dark blue sweater24K/yr
- navy blue sweaters for women18K/yr
- blue sweaters20K/yr
- blue knit sweater10K/yr
- periwinkle sweater14K/yr
- navy blue sweater for women12K/yr
- dark blue sweater women17K/yr
- cobalt blue sweater17K/yr
- womens light blue sweater19K/yr
- dusty blue sweater12K/yr
Top navy blue sweater products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Blue Large
Amazon Essentials$15.454.4★19,543 rev
Amazon Essentials Womens Lightweight Crewneck Button-Down Cardigan Sweater (Available in Plus Size) Blue Medium
Amazon Essentials$14.404.4★19,543 rev
PRETTYGARDEN Long Sleeve Crewneck Button Down Womens Sweaters Fall Open Front Chunky Cardigan Sweaters for Women 2026 (Light Blue Medium)
PRETTYGARDEN$35.234.2★858 rev
ANRABESS Womens Long Sleeve V Neck Basic Sweaters Navy Blue M
ANRABESS$22.334.3★1,952 rev
Amazon Essentials Womens Regular Fit Soft Cotton Cable Knit Long-Sleeve Crewneck Sweater Fisherman Style Ribbed (Available in Plus Size) Blue Heather Medium
Amazon Essentials$19.454.5★13,118 rev
Newest
by launch date
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$17.98188 rev
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$17.97188 rev
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.35188 rev
ANRABESS Womens Long Sleeve V Neck Basic Sweaters Royal Blue L
ANRABESS$23.831,952 rev
ANRABESS Womens Long Sleeve V Neck Basic Sweaters Navy Blue M
ANRABESS$22.331,952 rev
Trending
90-day click momentumNILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$17.984.5★
Amazon Essentials Womens Crewneck Sweater 100% Cotton Pastel Lilac Large Plus Size Available
Amazon Essentials$19.214.3★
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$17.974.5★
NILOUFO Cardigan Sweaters for Women Button Down Lightweight Long Sleeve
NILOUFO$18.354.5★
Yincro Womens Lightweight Open Front Cardigan Casual Long Sleeve Loose Cardigans with Pockets (Navy Blue XL)
Yincro$16.224.6★
What buyers say about navy blue sweater
What buyers praise and complain about, mined from review topics.What buyers love
“Fits as expected”
“The shirt is great quality”
“Color is as described”
“Buttery soft”
“So comfortable”
“Light weight and true to size”
“It keeps me warm”
“Best Deal”
“Nice material and very comfortable”
“Cute style”
What buyers complain about
“Too short”
“cheaply made”
“The color was nothing like the picture”
“Falls apart”
“Didnt like material”
“Pills Badly”
“The color was no where close to the picture”
“Seams will rip”
“It shrunk A LOT”
“The sleeves are a little short”
Top return reasons
Common questions
- Is navy blue sweater profitable to sell on Amazon United States?
- The niche generates $12K/yr across 348 tracked products. 8 of 90 products launched in the last 360 days are still selling. 90-day search growth is -72.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the navy blue sweater niche?
- 92 brands and 132 sellers compete. The top 5 products take 7% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in navy blue sweater?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 11.3% — above our launch gate.
- When does demand for navy blue sweater peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 10.6× the quietest.
- What does it cost to enter the navy blue sweater niche?
- Listings span $10.22–$47.49; the average listing price is $23.69 (sweet spot $15–$100). The average incumbent carries 5,171 reviews — the moat a new listing must climb.