Navy Blue Sweater

Shoppers searched for this 285K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -72.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

285K

Growth, 90 days vs prior 90

-72.9%

Conversion, latest week

0.2%

Market size, estimated

$12Ka year

Peak month

November10.6× the quietest month

Top search term

dark blue sweater24K searches a year

Listings sell for $23.69 on average, from $10.22 to $47.49. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $23.69 that is $0 to $2K a year per listing.

Average price

$23.69inside the $15 to $100 sweet spot

Price range

$10.22–$47.49

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

11.3%of orders · Amazon United States median 2.1%

83% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.6% of listings are out of stock. The average listing ranks #406 within Sweaters. It carries 5,171 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

83%

Prime listings

100%

Out of stock, average day

9.6%

Average rank

#406in Sweaters

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

5,171per listing

Listings tracked

348

90 products launched here in the last 12 months. 8 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

90

Successful launches

8Amazon's first-year sales bar

Average brand age

34 months