Navy Blue Socks

Shoppers searched for this 179K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 5.2% of those searches ended in a purchase. Searches in the last 90 days moved -37.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $125K a year.

Searches, last 12 months

179K

Growth, 90 days vs prior 90

-37.7%

Conversion, latest week

5.2%

Market size, estimated

$125Ka year

Peak month

November3.7× the quietest month

Top search term

navy blue socks for women42K searches a year

Listings sell for $13.53 on average, from $6.67 to $17.39. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $13.53 that is $1K to $3K a year per listing.

Average price

$13.53under the $15 to $100 sweet spot

Price range

$6.67–$17.39

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$1K–$3K

Returns

2.1%of orders · Amazon United States median 2.1%

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.4% of listings are out of stock. The average listing ranks #528 within Socks & Hosiery. It carries 2,385 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

95%

Prime listings

100%

Out of stock, average day

2.4%

Average rank

#528in Socks & Hosiery

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,385per listing

Listings tracked

41

9 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

9

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months