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Navy Blue Soccer Socks

Fail

Shoppers spend an estimated $28K a year here, so Navy Blue Soccer Socks is a Fail.

Flapen Score
37
37 / 100
Ranks 13,715 of 16,930 Clothing, Shoes & Jewelry niches · −8 vs the category median of 45
Market size
$28K/yr62K searches / yr
90-day growth
-35.3%search demand this quarter
Competition
43%top-5 click share · 16 brands · 44 sellers

Flapen Score

Navy Blue Soccer Socks against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Blue Soccer Socks is stronger. Inside it, weaker.

37Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Soccer Socks market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Soccer Socks 62K times last year and spent an estimated $28K. The top 5 brands take 77% of clicks. Demand peaks in Aug–Sep. Flapen scores it 37 out of 100, a Fail.

01 · Demand

An estimated 3.5% of those searches ended in a purchase.

Shoppers searched for this 62K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.5% of those searches ended in a purchase. Searches in the last 90 days moved -35.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $28K a year.

Searches, last 12 months
62K
Growth, 90 days vs prior 90
-35.3%
Conversion, latest week
3.5%
Market size, estimated
$28Ka year
Peak month
September7.0× the quietest month
Top search term
navy blue soccer socks19K searches a year

02 · Price

A sale here is worth $12.83.

Listings sell for $12.83 on average, from $5.80 to $47.01. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $12.83 that is $0 to $1K a year per listing.

Average price
$12.83under the $15 to $100 sweet spot
Price range
$5.80–$47.01
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–4K
Units per listing a year
0–100
Revenue per listing a year
$0–$1K
Returns
3.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

97% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #1,934 within Clothing. It carries 4,753 reviews at 4.63 stars, so a new listing needs social proof before a better product.

Sponsored listings
97%
Prime listings
100%
Out of stock, average day
4.0%
Average rank
#1,934in Clothing
Average rating
4.63 starsAmazon United States average 4.42 stars
Average reviews
4,753per listing
Listings tracked
35

04 · Newcomers

1 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top Navy Blue Soccer Socks products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 43% of clicks. Leaders hold, but buyers still shop past them.

Brands

16 flat

Sellers

44

Top-5 brand share

77%

Top 20: 100%

Top-5 click share

43%

Top 20: 87%

Open market

17%

  • Brand 136%
  • Brand 217%
  • Brand 310%
  • Brand 48%
  • Brand 57%
  • Brand 66%
  • Open — no brand owns it (10 brands, 17%)

Demand

Navy Blue Soccer Socks search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K4KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Aug, Sep · busiest ÷ quietest = 7.0×

Search terms

Top Navy Blue Soccer Socks search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue soccer socks19K/yr
  • navy soccer socks17K/yr
  • navy blue soccer socks youth8K/yr
  • navy soccer socks youth7K/yr
  • navy blue football socks6K/yr
  • navy football socks4K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Soccer Socks

We read the reviews and the return reasons for every product selling here.

20%of positive reviews mention “Quality-Overall”
21%of negative reviews mention “Size-Overall”
3.0%of orders come back
“Not true to size. they run small”
A buyer, on “Size-Overall”21% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Navy Blue Soccer Socks questions

Answered from the same tracked data.