Is navy blue shorts for girls profitable to sell on Amazon United States?

The niche generates $30K/yr across 129 tracked products. 2 of 46 products launched in the last 360 days are still selling. 90-day search growth is +136.9%. Flapen's verdict: Worth a look (56/100).

How competitive is the navy blue shorts for girls niche?

35 brands and 41 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in navy blue shorts for girls?

Top complaints mined from reviews: Size-Overall, Durability, Pockets/Compartments. The return rate is 8.2% — above our launch gate.

What does it cost to enter the navy blue shorts for girls niche?

Listings span $6.30–$39.62; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 784 reviews — the moat a new listing must climb.

navy blue shorts for girls

Worth a look

Shows demand growing +136.9% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+136.9%

90-day search growth — must beat 0% to launch

Competition

Incredible16%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Price range

Good$6.30–$39.62

cheapest to priciest tracked listing — scored on the share inside $15–$100

Avg price

Good$14.43

avg listing price — sweet spot $15–$100

Review moat

Good784.07

avg incumbent reviews — the moat a new listing must climb

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Conversion

Bad1.4%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.2%

return rate — above 5% kills the launch gate

Market size

Bad$30K

$30K/yr · 149K searches

According to Flapen's Amazon United States niche tracking, navy blue shorts for girls is a $30K/yr Amazon United States market (149K searches/yr). The top 5 brands hold 47% of demand. Verdict: Worth a look — 56/100.

Data updated Jul 10, 2026 · scored weekly · How we score niches

navy blue shorts for girls market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $43K–$58K; units × avg price
Conversion rate: 1.4%
Avg BSR: #197
Page quality: 0%
Prime: 100%
Sponsored: 97%
Out of stock: 2.7%
Avg brand age: 34 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.

Brands

35 rising

Sellers

Top-5 brand share

47%

Top 20: 94%

Top-5 click share

16%

Top 20: 43%

Open market

46%

Haloumoning11%
Amazon Essentials10%
BOOPH10%
The Children's Place8%
JOCMIC8%
Auranso7%

Demand

Weekly Amazon search volume, last 48 weeks — +136.9% search growth over the last 90 days.

Open Trend

Top navy blue shorts for girls search terms

blue shorts girls17K/yr +161.5%0.9% conv.
girls navy shorts16K/yr +145.2%2.1% conv.
navy blue shorts for girls19K/yr +88.9%1.6% conv.
girls blue shorts10K/yr +205.1%1.0% conv.
girls navy blue shorts9K/yr +166.6%1.4% conv.
navy shorts for girls11K/yr +86.6%2.0% conv.
navy blue uniform shorts for girls9K/yr +105.3%0.6% conv.
girls navy athletic shorts8K/yr +66.0%1.6% conv.
navy blue shorts girls6K/yr +196.8%1.6% conv.
navy blue school shorts for girls4K/yr +189.9%0.4% conv.

All search terms

Top navy blue shorts for girls products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BOOPH Girls Bike Shorts Cartwheel Shorts Dance Shorts for Toddlers Girls 7-8 Years Navy 3 Pack

BOOPH$10.664.6★657 rev

Haloumoning Girls Athletic Shorts High Waist Elastic 2 in 1 Running Shorts with Side Pockets 5-14 Years Navy Blue

Haloumoning$13.244.5★527 rev

Amazon Essentials Girls French Terry Patch Pocket Shorts Navy Medium

Amazon Essentials$14.484.3★98 rev

The Childrens Place girls Mix and Match Bike Shorts Pants Tidal 2 Pack Medium US

The Children's Place$10.274.7★3,741 rev

Kid Nation Girls Athletic Shorts Cotton Girls Running Shorts with Pockets Drawstring Kids Soccer Gym Workout Sports Active Shorts Navy 10-12 Years

Kid Nation$19.104.6★74 rev

Newest

by launch date

Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy 4T

Amazon Essentials$11.61278 rev

2mo ago

Amazon Essentials Baby Girls Cotton Stretch Jersey Bike Shorts Pack of 3 Navy 3T

Amazon Essentials$11.80278 rev

2mo ago

Girls Athletic Shorts Elastic V-Cross Waist Comfortable Workout Shorts for Teen Kids Biker Volleyball Gymnastics Dance Yoga Ballet Size 9-10 Years Navy Blue

Guicizi$7.7025 rev

3mo ago

HASMES Girls 5 Athletic Shorts High Waisted with Pockets for Yoga Running Gymnastics 7-14Y Navy Blue

HASMES$13.1548 rev

5mo ago

HASMES Girls Athletic Bermuda Shorts with Pockets Lightweight Quick Dry Hiking Cargo Running Shorts for Kids 7-14Y Navy

HASMES$14.8253 rev

6mo ago

What buyers say about navy blue shorts for girls

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall26%

“the fit is very accurate”

Comfort-Overall15%

“They are comfortable enough for everyday wear”

Quality-Overall9%

“Very nicely constructed”

Color7%

“Nice color”

Exercise/Sports Suitability5%

“perfect for athletics”

Pockets/Compartments5%

“Love that they actually have functional pockets”

Soft Feel4%

“These shorts are so soft”

Value For Money4%

“Cute & affordable option”

Stretchability/Expandability/Elasticity4%

“the elastic around the waist is comfortable”

Material Quality3%

“the material is comfortable”

What buyers complain about

Size-Overall36%

“Runs big”

Durability5%

“They wont last forever”

Pockets/Compartments4%

“Too long and the pockets were weird the drawstring was also not flattering for my short stocky kiddo”

Material Quality4%

“poor material”

Allergies3%

“And honestly, I was surprised by how itchy the material was”

Shrinkage Resistance3%

“Material shrinkage”

Quality-Overall3%

“horrible quality”

Lining Quality2%

“It doesn't have a liner which my daughter appreciates”

Top return reasons

Size-Overall62%

Waist Fit12%

Length7%

Thigh Fit3%

Inseam Fit3%

Material Quality3%

Advertised Vs Actual Product2%

Color2%

Hip Fit2%

Shape/Style1%

Common questions

Is navy blue shorts for girls profitable to sell on Amazon United States?: The niche generates $30K/yr across 129 tracked products. 2 of 46 products launched in the last 360 days are still selling. 90-day search growth is +136.9%. Flapen's verdict: Worth a look (56/100).
How competitive is the navy blue shorts for girls niche?: 35 brands and 41 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 47% of demand.
What do buyers complain about in navy blue shorts for girls?: Top complaints mined from reviews: Size-Overall, Durability, Pockets/Compartments. The return rate is 8.2% — above our launch gate.
What does it cost to enter the navy blue shorts for girls niche?: Listings span $6.30–$39.62; the average listing price is $14.43 (sweet spot $15–$100). The average incumbent carries 784 reviews — the moat a new listing must climb.