Navy Blue Shorts

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +135.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

+135.7%

Conversion, latest week

1.3%

Market size, estimated

$55Ka year

Peak month

July7.2× the quietest month

Top search term

navy blue shorts men37K searches a year

Listings sell for $18.76 on average, from $7.79 to $44.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.76 that is $0 to $2K a year per listing.

Average price

$18.76inside the $15 to $100 sweet spot

Price range

$7.79–$44.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,699 within Active Shorts. It carries 7,058 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#1,699in Active Shorts

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

7,058per listing

Listings tracked

99

27 products launched here in the last 12 months. 9 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

9Amazon's first-year sales bar

Average brand age

37 months