Is navy blue shorts profitable to sell on Amazon United States?

The niche generates $55K/yr across 99 tracked products. 9 of 27 products launched in the last 360 days are still selling. 90-day search growth is +135.7%. Flapen's verdict: Worth a look (59/100).

How competitive is the navy blue shorts niche?

46 brands and 83 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 47% of demand.

What do buyers complain about in navy blue shorts?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 5.5% — above our launch gate.

When does demand for navy blue shorts peak?

Demand peaks in May–Jun–Jul–Aug; the busiest month runs 7.2× the quietest.

What does it cost to enter the navy blue shorts niche?

Listings span $7.79–$44.10; the average listing price is $18.76 (sweet spot $15–$100). The average incumbent carries 7,058 reviews — the moat a new listing must climb.

navy blue shorts

Worth a look

Shows demand growing +135.7% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+135.7%

90-day search growth — must beat 0% to launch

Competition

Great21%

top-5 click share — an open shelf

Brand share

Great47%

top-5 brand share — no brand owns this niche

Avg price

Great$18.76

avg listing price — sweet spot $15–$100

Price range

Great$7.79–$44.10

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Review moat

Bad7,058.45

avg incumbent reviews — the moat a new listing must climb

Returns

Bad5.5%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Market size

Bad$55K

$55K/yr · 217K searches

Signals Trending High Returns

According to Flapen's Amazon United States niche tracking, navy blue shorts is a $55K/yr Amazon United States market (217K searches/yr). The top 5 brands hold 47% of demand. Demand peaks in May–Jun–Jul–Aug. Verdict: Worth a look — 59/100.

Data updated Jul 12, 2026 · scored weekly · How we score niches

navy blue shorts market data

Units sold / yr: 3K–4K; avg 0–100/product
Revenue / yr: $56K–$75K; units × avg price
Conversion rate: 1.3%
Avg BSR: #1,699
Page quality: 0%
Prime: 100%
Sponsored: 90%
Out of stock: 1.7%
Avg brand age: 37 months
Avg seller age: 147 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

46 rising

Sellers

Top-5 brand share

47%

Top 20: 84%

Top-5 click share

21%

Top 20: 50%

Open market

49%

Amazon Essentials24%
COOFANDY7%
PINSPARK6%
CRZ YOGA6%
NY Threads5%
Under Armour4%

Demand & seasonality

Weekly Amazon search volume, last 101 weeks — +135.7% search growth over the last 90 days.

Peak months: May, Jun, Jul, Aug · busiest ÷ quietest = 7.2×

Open Trend

Top navy blue shorts search terms

navy blue shorts men37K/yr +160.9%0.8% conv.
mens navy shorts16K/yr +178.4%0.8% conv.
mens navy blue shorts18K/yr +253.1%0.6% conv.
navy shorts men17K/yr +138.2%0.8% conv.
navy athletic shorts16K/yr +135.5%0.6% conv.
navy blue athletic shorts16K/yr +117.6%0.9% conv.
navy athletic shorts women13K/yr +145.7%0.8% conv.
navy blue athletic shorts women12K/yr +109.8%1.0% conv.
navy blue mens shorts9K/yr +220.1%0.8% conv.
navy blue running shorts women8K/yr +91.0%1.0% conv.

All search terms

Top navy blue shorts products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Amazon Essentials Mens Slim-Fit 11 Inseam Comfort Stretch Chino Shorts Navy 34

Amazon Essentials$19.354.3★637 rev

COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue

COOFANDY$18.494.5★206 rev

Hanes Mens Athletic Favorite Cotton Pull-On Knit Pockets Gym 7.5in Inseam Shorts Navy Large

Hanes$9.414.4★52,823 rev

PINSPARK Summer Athletic Shorts for Women Breathable Workout Sports Shorts Quick-Dry Active Short with Deep Pockets Navy Blue L

PINSPARK$16.614.5★574 rev

Amazon Essentials Mens Classic-Fit 9 Cotton Twill Chino Shorts with Button-Through Pockets Dark Navy 29

Amazon Essentials$14.604.4★39,836 rev

Newest

by launch date

Wrangler Authentics Mens Premium Twill Cargo Short Dark Navy 36

Wrangler Authentics$21.1268,611 rev

3mo ago

MAGCOMSEN Womens Running Shorts with Pockets High Waisted Athletic Workout Lounge Shorts with Liner Quick Dry Navy M

MAGCOMSEN$13.7245 rev

5mo ago

PINSPARK 2 in 1 Lightweight Athletic Shorts for Woman Running Workout Exercise Shorts 3in High Split Dolphin Stretch Sports Short with Liner Pockets Navy Blue Medium

PINSPARK$19.17268 rev

5mo ago

Hooxum Womens 5 Athletic Running Shorts High Waisted Quick Dry Lightweight Workout Gym Track Shorts with Zip Pocket UPF 50+ NavyBlue L

Hooxum$14.4783 rev

6mo ago

COOFANDY Mens Beach Shorts Casual Cotton Classic Fit Stylish Cotton Dress Shorts with Pockets Navy Blue

COOFANDY$18.49206 rev

6mo ago

What buyers say about navy blue shorts

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall21%

“Fit is as expected”

Comfort-Overall19%

“Comfortable and flattering”

Value For Money13%

“Amazing value”

Quality-Overall9%

“They're well-made”

Pockets/Compartments5%

“love the pockets”

Weight Light4%

“Lightweight and comfortable”

Soft Feel4%

“soft comfortable material”

Stretchability/Expandability/Elasticity3%

“Comfortable and stretch as needed”

Material Quality2%

“Material is soft”

Advertised Vs Actual Product2%

“Exactly what I needed”

What buyers complain about

Size-Overall18%

“They was kinda tight around the thighs”

Quality-Overall7%

“Very thin wish the quality was a little bit better”

Color6%

“Need more colors”

Thickness6%

“Very thin”

Material Quality5%

“Material is also very cheap”

Thin5%

“very thin”

Pockets/Compartments3%

“No real pockets”

Waist Fit3%

“Too Short, Too Big in Waist”

Stitch/Finish/Polish2%

“I think the seam just worked its way loose”

Exercise/Sports Suitability2%

“I wouldnt wear them to the gym or even out in public”

Top return reasons

Size-Overall46%

Waist Fit15%

Length10%

Material Quality6%

Inseam Fit5%

Thigh Fit4%

Thin2%

Hip Fit2%