Navy Blue Shorts

Shoppers searched for this 217K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 1.3% of those searches ended in a purchase. Searches in the last 90 days moved +135.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $55K a year.

Searches, last 12 months

217K

Growth, 90 days vs prior 90

+135.7%

Conversion, latest week

1.3%

Market size, estimated

$55Ka year

Peak month

July7.2× the quietest month

Top search term

navy blue shorts men37K searches a year

Listings sell for $18.76 on average, from $7.79 to $44.10. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $18.76 that is $0 to $2K a year per listing.

Average price

$18.76inside the $15 to $100 sweet spot

Price range

$7.79–$44.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.5%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.7% of listings are out of stock. The average listing ranks #1,699 within Active Shorts. It carries 7,058 reviews at 4.40 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

1.7%

Average rank

#1,699in Active Shorts

Average rating

4.40 starsAmazon United States average 4.42 stars

Average reviews

7,058per listing

Listings tracked

99

27 products launched here in the last 12 months. Amazon counts 9 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months

27

Successful launches

9Amazon's first-year sales bar

Average brand age

37 months