Navy Blue Shirt for Men

Shoppers searched for this 352K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved +40.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $92K a year.

Searches, last 12 months

352K

Growth, 90 days vs prior 90

+40.9%

Conversion, latest week

1.6%

Market size, estimated

$92Ka year

Peak month

June1.9× the quietest month

Top search term

navy blue shirt for men44K searches a year

Listings sell for $15.88 on average, from $6.02 to $34.95. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 0 to 100 of them. At $15.88 that is $0 to $2K a year per listing.

Average price

$15.88inside the $15 to $100 sweet spot

Price range

$6.02–$34.95

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

5.9%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #292 within Button-Down Shirts. It carries 8,093 reviews at 4.46 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

1.4%

Average rank

#292in Button-Down Shirts

Average rating

4.46 starsAmazon United States average 4.42 stars

Average reviews

8,093per listing

Listings tracked

133

26 products launched here in the last 12 months. 7 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 39 months on average, so the names here are settling in.

Launched, last 12 months

26

Successful launches

7Amazon's first-year sales bar

Average brand age

39 months