navy blue shirt for men
Worth a lookShows a fragmented shelf (top 5 take 19% of clicks), but weak search conversion (1.6%) keeps it on the watch list.
Competition
Incredible19%top-5 click share — an open shelf
Brand share
Great49%top-5 brand share — no brand owns this niche
Avg price
Great$15.88avg listing price — sweet spot $15–$100
Price range
Good$6.02–$34.95cheapest to priciest tracked listing — scored on the share inside $15–$100
Growth
Good+40.9%90-day search growth — must beat 0% to launch
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Market size
Bad$92K$92K/yr · 352K searches
Review moat
Bad8,093.25avg incumbent reviews — the moat a new listing must climb
Returns
Bad5.9%return rate — above 5% kills the launch gate
Conversion
Bad1.6%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, navy blue shirt for men is a $92K/yr Amazon United States market (352K searches/yr). The top 5 brands hold 49% of demand. Demand peaks in May–Jun. Verdict: Worth a look — 53/100.
Data updated Jul 20, 2026 · scored weekly · How we score niches
navy blue shirt for men market data
- Units sold / yr
- 6K–8K
- avg 0–100/product
- Revenue / yr
- $95K–$127K
- units × avg price
- Conversion rate
- 1.6%
- Avg BSR
- #292
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 94%
- Out of stock
- 1.4%
- Avg brand age
- 39 months
- Avg seller age
- 148 days
Competition & brand share
Clicks spread well past the top 5 (19% combined) — an open shelf where new products get seen.Brands
54 rising
Sellers
118
Top-5 brand share
49%
Top 20: 80%
Top-5 click share
19%
Top 20: 40%
Open market
46%
- MAGCOMSEN17%
- COOFANDY13%
- Gildan7%
- J.VER7%
- Amazon Essentials5%
- Cotrasen5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +40.9% search growth over the last 90 days.Peak months: May, Jun · busiest ÷ quietest = 1.9×
Top navy blue shirt for men search terms
- navy blue shirt for men44K/yr
- navy blue t shirt31K/yr
- mens navy blue shirt25K/yr
- navy blue tshirt25K/yr
- navy tshirt23K/yr
- navy blue mens shirt21K/yr
- navy t shirt20K/yr
- navy blue t shirts for men19K/yr
- navy shirts for men18K/yr
- navy blue shirt men15K/yr
Top navy blue shirt for men products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Short Sleeve Shirts for Men Dry Fit Moisture Wicking Active Athletic Performance Breathable Shirts Workout Running T-Shirt
MAGCOMSEN$11.014.5★3,275 rev
Gildan Adult Ultra Cotton T-Shirt Style G2000 Multipack Navy (2-Pack) Large
Gildan$11.124.5★112,660 rev
J.VER Mens Dress Shirts Solid Long Sleeve Stretch Wrinkle-Free Formal Shirt Business Casual Button Down Shirts Navy Blue Large
J.VER$19.784.5★7,626 rev
COOFANDY Linen Shirt for Men Tropical Shirts Beach Wedding Guest Shirt Summer Pure Cotton Shirts Navy Blue
COOFANDY$21.374.4★266 rev
Hanes Mens Short Sleeve X-Temp W/ Freshiq Polo Navy X-Large
Hanes$12.794.5★35,456 rev
Newest
by launch date
MAGCOMSEN Moisture Wicking Shirts for Men Athletic Running Short Sleeve T-Shirt Gym Workout Tennis Shirt Lightweight Tee Navy L
MAGCOMSEN$10.9769 rev
JMIERR Mens Polo Shirt Short Sleeve Casual Vintage Textured Button Down Knit Tee Shirts Old Money Clothes 3XL Navy Blue
JMIERR$18.24577 rev
COOFANDY Linen Shirt for Men Tropical Shirts Beach Wedding Guest Shirt Summer Pure Cotton Shirts Navy Blue
COOFANDY$21.37266 rev
ROUWELL Mens Navy Blue Dress Shirt Long Sleeve Wrinkle Free Stretch Non Iron Business Casual Work Button Up Tuxedo Shirts L
ROUWELL$15.871,011 rev
Amazon Essentials Mens Relaxed Fit Cotton Jersey T-Shirt Navy X-Large
Amazon Essentials$8.82377 rev
Trending
90-day click momentum
MAGCOMSEN Polo Shirts for Men Short Sleeve Collared Golf Shirt with Pocket Moisture Wicking Quick Dry Performance Navy Polos
MAGCOMSEN$13.854.7★
COOFANDY Linen Shirt for Men Tropical Shirts Beach Wedding Guest Shirt Summer Pure Cotton Shirts Navy Blue
COOFANDY$21.374.4★
MAGCOMSEN Moisture Wicking Shirts for Men Athletic Running Short Sleeve T-Shirt Gym Workout Tennis Shirt Lightweight Tee Navy L
MAGCOMSEN$10.974.5★
MAGNIVIT Mens Shirts Short Sleeve Cotton T-Shirt Basic Classic Casual Pullover Shirt Navy
MAGNIVIT$15.014.5★
JMIERR Mens Polo Shirt Short Sleeve Casual Vintage Textured Button Down Knit Tee Shirts Old Money Clothes 3XL Navy Blue
JMIERR$18.244.6★
What buyers say about navy blue shirt for men
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“Decent quality shirt”
“Very comfortable and breathable”
“Nice color”
“Great value”
“Decent material”
“Sooooo buttery soft”
“As advertised”
“This shirt is lightweight”
“Breathable & Comfortable”
What buyers complain about
“they run big”
“The material is really rough”
“Poor quality”
“so this was misleading”
“Used”
“not white”
“the price went up to $19.99”
“Shrinks significantly upon first wash”
“But these are also not wrinkle free at all”
“Its pretty thick for a dress shirt”
Top return reasons
Common questions
- Is navy blue shirt for men profitable to sell on Amazon United States?
- The niche generates $92K/yr across 133 tracked products. 7 of 26 products launched in the last 360 days are still selling. 90-day search growth is +40.9%. Flapen's verdict: Worth a look (53/100).
- How competitive is the navy blue shirt for men niche?
- 54 brands and 118 sellers compete. The top 5 products take 19% of clicks and top 5 brands hold 49% of demand.
- What do buyers complain about in navy blue shirt for men?
- Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 5.9% — above our launch gate.
- When does demand for navy blue shirt for men peak?
- Demand peaks in May–Jun; the busiest month runs 1.9× the quietest.
- What does it cost to enter the navy blue shirt for men niche?
- Listings span $6.02–$34.95; the average listing price is $15.88 (sweet spot $15–$100). The average incumbent carries 8,093 reviews — the moat a new listing must climb.