navy blue shirt
Worth a lookShows a fragmented shelf (top 5 take 13% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Competition
Incredible13%top-5 click share — an open shelf
Brand share
Good60%top-5 brand share — brands hold most of the demand
Growth
Good+45.7%90-day search growth — must beat 0% to launch
Avg price
Good$13.86avg listing price — sweet spot $15–$100
Price range
Good$5.87–$30.93cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Market size
Good$284K$284K/yr · 1.4M searches
Review moat
Bad6,197.82avg incumbent reviews — the moat a new listing must climb
Conversion
Bad1.5%search→purchase rate — share of searches ending in a sale
Returns
Bad6.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, navy blue shirt is a $284K/yr Amazon United States market (1.4M searches/yr). The top 5 brands hold 60% of demand. Demand peaks in May–Jun–Jul. Verdict: Worth a look — 57/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
navy blue shirt market data
- Units sold / yr
- 15K–20K
- avg 0–100/product
- Revenue / yr
- $208K–$277K
- units × avg price
- Conversion rate
- 1.5%
- Avg BSR
- #686
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 88%
- Out of stock
- 2.1%
- Avg brand age
- 38 months
- Avg seller age
- 164 days
Competition & brand share
Clicks spread well past the top 5 (13% combined) — an open shelf where new products get seen.Brands
54 falling
Sellers
85
Top-5 brand share
60%
Top 20: 88%
Top-5 click share
13%
Top 20: 35%
Open market
35%
- ANRABESS22%
- Amazon Essentials20%
- PRETTYGARDEN8%
- YUCOLEN6%
- Zeagoo5%
- Artfish5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +45.7% search growth over the last 90 days.Peak months: May, Jun, Jul · busiest ÷ quietest = 2.5×
Top navy blue shirt search terms
- navy tank top women131K/yr
- navy blue tank top138K/yr
- navy blue shirt women125K/yr
- navy blue tank tops for women84K/yr
- navy blue shirt109K/yr
- navy blue114K/yr
- navy blue blouse86K/yr
- navy tank top78K/yr
- navy tops for women46K/yr
- womens navy blue tops59K/yr
Top navy blue shirt products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Amazon Essentials Womens Slim-Fit Ribbed Scoop Neck Tank Tops Pack of 2 Navy Small
Amazon Essentials$12.684.6★77,433 rev
Artfish Womens Sleeveless Full Length Ribbed Fitted Racerback Workout Crew High Neck Basic Tank Top (Navy Blue M)
Artfish$15.474.3★1,358 rev
Amazon Essentials Womens Slim-Fit Ribbed Scoop Neck Tank Tops Pack of 2 Navy/White X-Large
Amazon Essentials$10.824.6★77,433 rev
ANRABESS Women Tops Cap Sleeve Dressy Casual V Neck Shirts 2026 Summer Business Work Blouses Outfits Trendy Spring Clothing Navy Blue Medium
ANRABESS$10.374.3★3,456 rev
ANRABESS Womens Crop Tank Tops Soft Breathable Ribbed Slim Fit Comfy for Basic Casual Going Out&Daily Wear Medium Navy Blue
ANRABESS$12.754.6★519 rev
Newest
by launch date
Amazon Essentials Womens Slim-Fit Ribbed Tank Top Navy Small
Amazon Essentials$10.25198 rev
Amazon Essentials Womens Slim-Fit Ribbed Tank Top Navy Large
Amazon Essentials$9.45198 rev
PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Navy Medium)
PRETTYGARDEN$16.97925 rev
PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Navy Small)
PRETTYGARDEN$16.22925 rev
Trendy Queen Womens Double Lined Square Neck Tank Top Navy Blue
Trendy Queen$16.52961 rev
Trending
90-day click momentum
Amazon Essentials Womens Short-Sleeve Polo Shirt -Navy M
Amazon Essentials$10.734.3★
Amazon Essentials Womens Slim-Fit Ribbed Tank Top Navy Small
Amazon Essentials$10.254.2★
Amazon Essentials Womens Slim-Fit Ribbed Scoop Neck Tank Tops Pack of 2 Navy Small
Amazon Essentials$12.684.6★
Amazon Essentials Womens Slim-Fit Ribbed Tank Top Navy Large
Amazon Essentials$9.454.2★
PRETTYGARDEN Sleeveless Tops for Women 2026 Summer Ribbed Tank Top Fitted Shirts Basic Tees Cute Spring Going Out Y2k Clothes (Navy Medium)
PRETTYGARDEN$16.974.4★
What buyers say about navy blue shirt
What buyers praise and complain about, mined from review topics.What buyers love
“Not too tight”
“comfortable to wear”
“Amazing quality”
“True to color”
“So soft”
“Good material”
“Excellent price”
“Very flattering”
“The material has a nice stretch”
“Lightweight and pretty”
What buyers complain about
“It is Big”
“On the cheap-looking side”
“Cheap material and unflattering”
“I'll update with a photo later as photo I took is too dark”
“Not as thick as I was hoping for”
“Arrived wrinkled”
“Used”
“not cheap at all”
“Armholes are bigger too”
“The high neck is not my preference”
Top return reasons
Common questions
- Is navy blue shirt profitable to sell on Amazon United States?
- The niche generates $284K/yr across 184 tracked products. 28 of 86 products launched in the last 360 days are still selling. 90-day search growth is +45.7%. Flapen's verdict: Worth a look (57/100).
- How competitive is the navy blue shirt niche?
- 54 brands and 85 sellers compete. The top 5 products take 13% of clicks and top 5 brands hold 60% of demand.
- What do buyers complain about in navy blue shirt?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 6.9% — above our launch gate.
- When does demand for navy blue shirt peak?
- Demand peaks in May–Jun–Jul; the busiest month runs 2.5× the quietest.
- What does it cost to enter the navy blue shirt niche?
- Listings span $5.87–$30.93; the average listing price is $13.86 (sweet spot $15–$100). The average incumbent carries 6,198 reviews — the moat a new listing must climb.