Navy Blue Scarf

Shoppers searched for this 87K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.3% of those searches ended in a purchase. Searches in the last 90 days moved -24.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $33K a year.

Searches, last 12 months

87K

Growth, 90 days vs prior 90

-24.3%

Conversion, latest week

3.3%

Market size, estimated

$33Ka year

Peak month

December3.2× the quietest month

Top search term

navy blue scarf32K searches a year

Listings sell for $11.42 on average, from $5.02 to $30.19. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $11.42 that is $0 to $1K a year per listing.

Average price

$11.42under the $15 to $100 sweet spot

Price range

$5.02–$30.19

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

9.7%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.5% of listings are out of stock. The average listing ranks #137 within Scarves & Wraps. It carries 2,315 reviews at 4.54 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

6.5%

Average rank

#137in Scarves & Wraps

Average rating

4.54 starsAmazon United States average 4.42 stars

Average reviews

2,315per listing

Listings tracked

48

8 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

8

Successful launches

2Amazon's first-year sales bar

Average brand age

44 months