Navy Blue Pants

Shoppers searched for this 794K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -8.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $113K a year.

Searches, last 12 months

794K

Growth, 90 days vs prior 90

-8.2%

Conversion, latest week

0.5%

Market size, estimated

$113Ka year

Peak month

March1.9× the quietest month

Top search term

blue pants106K searches a year

Listings sell for $27.81 on average, from $14.56 to $69.06. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $27.81 that is $0 to $3K a year per listing.

Average price

$27.81inside the $15 to $100 sweet spot

Price range

$14.56–$69.06

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

16.7%of orders · Amazon United States median 2.1%

74% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.1% of listings are out of stock. The average listing ranks #372 within Pants. It carries 3,601 reviews at 4.25 stars, so a new listing needs social proof before a better product.

Sponsored listings

74%

Prime listings

100%

Out of stock, average day

1.1%

Average rank

#372in Pants

Average rating

4.25 starsAmazon United States average 4.42 stars

Average reviews

3,601per listing

Listings tracked

72

25 products launched here in the last 12 months. 5 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 35 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

25

Successful launches

5Amazon's first-year sales bar

Average brand age

35 months