Navy Blue Leggings Women
FailDemand is soft, at -35.1% this quarter, so Navy Blue Leggings Women is a Fail.
- Flapen Score
- 46 / 100Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 4546
- Market size
- $112K/yr389K searches / yr
- 90-day growth
- -35.1%search demand this quarter
- Competition
- 25%top-5 click share · 32 brands · 41 sellers
Flapen Score
Navy Blue Leggings Women against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Blue Leggings Women is stronger. Inside it, weaker.
Market
The Navy Blue Leggings Women market on Amazon at a glance
Shoppers on Amazon United States searched for Navy Blue Leggings Women 389K times last year and spent an estimated $112K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 46 out of 100, a Fail.
01 · Demand
An estimated 1.6% of those searches ended in a purchase.
Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.
- Searches, last 12 months
- 389K
- Growth, 90 days vs prior 90
- -35.1%
- Conversion, latest week
- 1.6%
- Market size, estimated
- $112Ka year
- Peak month
- October2.9× the quietest month
- Top search term
- navy blue leggings100K searches a year
02 · Price
A sale here is worth $17.58.
Listings sell for $17.58 on average, from $5.75 to $50.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.58 that is $2K to $4K a year per listing.
- Average price
- $17.58inside the $15 to $100 sweet spot
- Price range
- $5.75–$50.82
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 10K–13K
- Units per listing a year
- 100–250
- Revenue per listing a year
- $2K–$4K
- Returns
- 8.7%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #171 within Yoga. It carries 7,635 reviews at 4.41 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 84%
- Prime listings
- 100%
- Out of stock, average day
- 4.5%
- Average rank
- #171in Yoga
- Average rating
- 4.41 starsAmazon United States average 4.42 stars
- Average reviews
- 7,635per listing
- Listings tracked
- 69
04 · Newcomers
4 of last year's 12 launches cleared the first-year sales bar.
12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.
- Launched, last 12 months
- 12
- Successful launches
- 4Amazon's first-year sales bar
- Average brand age
- 43 months
Products
Top Navy Blue Leggings Women products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take only 25% of clicks. An open shelf where new products get seen.
Brands
32 rising
Sellers
41
Top-5 brand share
46%
Top 20: 94%
Top-5 click share
25%
Top 20: 64%
Open market
49%
- Brand 113%
- Brand 210%
- Brand 39%
- Brand 48%
- Brand 56%
- Brand 65%
Demand
Navy Blue Leggings Women search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.9×
Search terms
Top Navy Blue Leggings Women search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- navy blue leggings100K/yr
- navy leggings72K/yr
- navy blue leggings women64K/yr
- navy leggings women50K/yr
- old navy leggings for women20K/yr
- dark blue leggings18K/yr
- navy blue leggings with pockets14K/yr
- navy leggings with pockets10K/yr
- old navy leggings9K/yr
- dark blue leggings women8K/yr
Reviews and returns
What reviews say buyers love and hate about Navy Blue Leggings Women
We read the reviews and the return reasons for every product selling here.
“Very long”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Navy Blue Leggings Women questions
Answered from the same tracked data.









