Is navy blue leggings women profitable to sell on Amazon United States?

The niche generates $112K/yr across 69 tracked products. 4 of 12 products launched in the last 360 days are still selling. 90-day search growth is -35.1%. Flapen's verdict: Skip it (46/100).

How competitive is the navy blue leggings women niche?

32 brands and 41 sellers compete. The top 5 products take 25% of clicks and top 5 brands hold 46% of demand.

What do buyers complain about in navy blue leggings women?

Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 8.7% — above our launch gate.

When does demand for navy blue leggings women peak?

Demand peaks in Jan–Oct–Nov; the busiest month runs 2.9× the quietest.

What does it cost to enter the navy blue leggings women niche?

Listings span $5.75–$50.82; the average listing price is $17.58 (sweet spot $15–$100). The average incumbent carries 7,635 reviews — the moat a new listing must climb.

navy blue leggings women

Skip it

Soft demand (-35.1% this quarter) — this niche doesn't clear our bar today.

Competition

Great25%

top-5 click share — an open shelf

Brand share

Great46%

top-5 brand share — no brand owns this niche

Avg price

Great$17.58

avg listing price — sweet spot $15–$100

Price range

Great$5.75–$50.82

cheapest to priciest tracked listing — scored on the share inside $15–$100

Quality gap

Good4.4★

avg incumbent rating — lower means beatable quality

Market size

Okay$112K

$112K/yr · 389K searches

Review moat

Bad7,635.25

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.6%

search→purchase rate — share of searches ending in a sale

Returns

Bad8.7%

return rate — above 5% kills the launch gate

Growth

Bad-35.1%

90-day search growth — must beat 0% to launch

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, navy blue leggings women is a $112K/yr Amazon United States market (389K searches/yr). The top 5 brands hold 46% of demand. Demand peaks in Jan–Oct–Nov. Verdict: Skip it — 46/100.

Data updated Jul 21, 2026 · scored weekly · How we score niches

navy blue leggings women market data

Units sold / yr: 10K–13K; avg 100–250/product
Revenue / yr: $176K–$220K; units × avg price
Conversion rate: 1.6%
Avg BSR: #171
Page quality: 0%
Prime: 100%
Sponsored: 84%
Out of stock: 4.5%
Avg brand age: 43 months
Avg seller age: 156 days

Competition & brand share

Clicks spread well past the top 5 (25% combined) — an open shelf where new products get seen.

Brands

32 rising

Sellers

Top-5 brand share

46%

Top 20: 94%

Top-5 click share

25%

Top 20: 64%

Open market

49%

CRZ YOGA13%
Amazon Essentials10%
MXYMXY9%
FULLSOFT8%
SP3LOPS6%
Leafigure5%

Demand & seasonality

Weekly Amazon search volume, last 100 weeks — -35.1% search growth over the last 90 days.

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.9×

Open Trend

Top navy blue leggings women search terms

navy blue leggings100K/yr -30.4%1.7% conv.
navy leggings72K/yr -38.7%1.8% conv.
navy blue leggings women64K/yr -44.7%2.1% conv.
navy leggings women50K/yr -43.0%2.1% conv.
old navy leggings for women20K/yr -35.0%0.3% conv.
dark blue leggings18K/yr -25.4%1.4% conv.
navy blue leggings with pockets14K/yr -20.4%1.8% conv.
navy leggings with pockets10K/yr -20.8%2.7% conv.
old navy leggings9K/yr -13.6%0.2% conv.
dark blue leggings women8K/yr -16.9%1.1% conv.

All search terms

Top navy blue leggings women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

FULLSOFT Buttery Soft Leggings for Women - High Waisted Tummy Control No See Through Workout Clothes for Women Yoga Outfits Cycling Tights Pants for Women Girls Fall Winter(Navy Blue Large-X-Large)

FULLSOFT$8.774.5★1,612 rev

SP3LOPS Yoga Pants with Pockets for Women High Waisted Tummy Control Womens Buttery Soft Yoga Workout Leggings Running Pants Navy Blue

SP3LOPS$26.144.4★1,590 rev

Leafigure High Waisted Leggings for Women- Soft No See-Through Yoga Pants for Gym Workout Running Navy L-XL

Leafigure$6.844.6★1,862 rev

CRZ YOGA Butterluxe High Waisted Lounge Legging 25 - Buttery Soft Workout Yoga Pants for Women True Navy Medium

CRZ YOGA$30.544.6★18,251 rev

MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy

MXYMXY$18.244.7★36 rev

Newest

by launch date

Amazon Essentials Womens Womens Formflex High Rise Buttery Soft 7/8 Length Yoga Legging with 25 Inseam Navy Medium

Amazon Essentials$19.9956 rev

1mo ago

Amazon Essentials Womens Womens Power Sculpt High Rise 7/8 Workout Length Legging with 25 Inseam Navy Medium

Amazon Essentials$16.4575 rev

2mo ago

MXYMXY 25 High Waist Yoga Pants for Women Quick Dry Sculpting Leggings Tummy Control Squat Proof Hidden Pocket for Running True Navy

MXYMXY$18.2436 rev

9mo ago

MXYMXY Buttery Soft High Waist Yoga Pants for Women - 25 Tummy Control Workout Leggings Inner Pocket Squat Proof Gym Running Athletic Navy Blue

MXYMXY$21.7677 rev

1y ago

MXYMXY Buttery Soft High Waist Yoga Pants for Women - 25 Tummy Control Workout Leggings Inner Pocket Squat Proof Gym Running Athletic Navy Blue

MXYMXY$22.4977 rev

1y ago

What buyers say about navy blue leggings women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall19%

“Fit like a glove”

Comfort-Overall16%

“Extremely comfortable”

Soft Feel12%

“Soft and stretchy”

Quality-Overall7%

“It looks and feels well made”

Value For Money5%

“Good for the price”

Pockets/Compartments4%

“Love the Pockets”

Material Quality4%

“Comfortable material”

Stretchability/Expandability/Elasticity3%

“Stretches easy”

Color3%

“Great color”

Thickness2%

“Nice and thick”

What buyers complain about

Size-Overall13%

“Very long”

Material Quality7%

“Didn't like the material”

Thickness6%

“Thick”

Transparency5%

“you can see through it”

Quality-Overall4%

“Cheaply made”

Waist Fit3%

“Too tight banding at waist”

Thin3%

“EXTREMELY thin”

Smell3%

“have a chemical smell”

Stretchability/Expandability/Elasticity2%

“Also does not stretch”

Advertised Vs Actual Product2%

“Not as advertised”

Top return reasons

Size-Overall34%

Waist Fit17%

Material Quality10%

Length6%

Thin5%

Inseam Fit4%

Thigh Fit3%