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Navy Blue Leggings Women

Fail

Demand is soft, at -35.1% this quarter, so Navy Blue Leggings Women is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$112K/yr389K searches / yr
90-day growth
-35.1%search demand this quarter
Competition
25%top-5 click share · 32 brands · 41 sellers

Flapen Score

Navy Blue Leggings Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Blue Leggings Women is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Leggings Women market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Leggings Women 389K times last year and spent an estimated $112K. The top 5 brands take 46% of clicks. Demand peaks in Jan–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 1.6% of those searches ended in a purchase.

Shoppers searched for this 389K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -35.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $112K a year.

Searches, last 12 months
389K
Growth, 90 days vs prior 90
-35.1%
Conversion, latest week
1.6%
Market size, estimated
$112Ka year
Peak month
October2.9× the quietest month
Top search term
navy blue leggings100K searches a year

02 · Price

A sale here is worth $17.58.

Listings sell for $17.58 on average, from $5.75 to $50.82. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 100 to 250 of them. At $17.58 that is $2K to $4K a year per listing.

Average price
$17.58inside the $15 to $100 sweet spot
Price range
$5.75–$50.82
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
100–250
Revenue per listing a year
$2K–$4K
Returns
8.7%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

84% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.5% of listings are out of stock. The average listing ranks #171 within Yoga. It carries 7,635 reviews at 4.41 stars, so a new listing needs social proof before a better product.

Sponsored listings
84%
Prime listings
100%
Out of stock, average day
4.5%
Average rank
#171in Yoga
Average rating
4.41 starsAmazon United States average 4.42 stars
Average reviews
7,635per listing
Listings tracked
69

04 · Newcomers

4 of last year's 12 launches cleared the first-year sales bar.

12 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 43 months on average, so the names here are settling in.

Launched, last 12 months
12
Successful launches
4Amazon's first-year sales bar
Average brand age
43 months

Products

Top Navy Blue Leggings Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 25% of clicks. An open shelf where new products get seen.

Brands

32 rising

Sellers

41

Top-5 brand share

46%

Top 20: 94%

Top-5 click share

25%

Top 20: 64%

Open market

49%

  • Brand 113%
  • Brand 210%
  • Brand 39%
  • Brand 48%
  • Brand 56%
  • Brand 65%

Demand

Navy Blue Leggings Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

13K8KSpike '24Spike '25Black Friday '25Holiday '25Spike '26DecMarJunAugNovMarMay

Peak months: Jan, Oct, Nov · busiest ÷ quietest = 2.9×

Search terms

Top Navy Blue Leggings Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue leggings100K/yr
  • navy leggings72K/yr
  • navy blue leggings women64K/yr
  • navy leggings women50K/yr
  • old navy leggings for women20K/yr
  • dark blue leggings18K/yr
  • navy blue leggings with pockets14K/yr
  • navy leggings with pockets10K/yr
  • old navy leggings9K/yr
  • dark blue leggings women8K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Leggings Women

We read the reviews and the return reasons for every product selling here.

19%of positive reviews mention “Size-Overall”
13%of negative reviews mention “Size-Overall”
8.7%of orders come back
“Very long”
A buyer, on “Size-Overall”13% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

19 topics

NegativePositive

FAQ

Common Navy Blue Leggings Women questions

Answered from the same tracked data.