Is navy blue hoodie profitable to sell on Amazon United States?

The niche generates $52K/yr across 103 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -56.6%. Flapen's verdict: Skip it (42/100).

How competitive is the navy blue hoodie niche?

44 brands and 128 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 57% of demand.

What do buyers complain about in navy blue hoodie?

Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.0% — above our launch gate.

When does demand for navy blue hoodie peak?

Demand peaks in Oct–Nov–Dec; the busiest month runs 7.6× the quietest.

What does it cost to enter the navy blue hoodie niche?

Listings span $8.86–$58.68; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 21,180 reviews — the moat a new listing must climb.

navy blue hoodie

Skip it

Soft demand (-56.6% this quarter) — this niche doesn't clear our bar today.

Competition

Great21%

top-5 click share — an open shelf

Avg price

Great$22.60

avg listing price — sweet spot $15–$100

Price range

Great$8.86–$58.68

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great57%

top-5 brand share — no brand owns this niche

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Bad6.0%

return rate — above 5% kills the launch gate

Conversion

Bad1.3%

search→purchase rate — share of searches ending in a sale

Review moat

Bad21,179.87

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$52K

$52K/yr · 177K searches

Growth

Bad-56.6%

90-day search growth — must beat 0% to launch

Signals High Returns

According to Flapen's Amazon United States niche tracking, navy blue hoodie is a $52K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Oct–Nov–Dec. Verdict: Skip it — 42/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

navy blue hoodie market data

Units sold / yr: 3K–3K; avg 0–100/product
Revenue / yr: $57K–$68K; units × avg price
Conversion rate: 1.3%
Avg BSR: #446
Page quality: 0%
Prime: 96%
Sponsored: 88%
Out of stock: 5.8%
Avg brand age: 38 months
Avg seller age: 134 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

44 rising

Sellers

128

Top-5 brand share

57%

Top 20: 87%

Top-5 click share

21%

Top 20: 50%

Open market

40%

Amazon Essentials30%
Hanes14%
Lauweion5%
PRETTYGARDEN4%
Trendy Queen4%
Kingsted3%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — -56.6% search growth over the last 90 days.

Peak months: Oct, Nov, Dec · busiest ÷ quietest = 7.6×

Open Trend

Top navy blue hoodie search terms

navy blue hoodie women50K/yr -53.7%0.9% conv.
navy blue hoodie men40K/yr -58.2%1.2% conv.
navy hoodie men19K/yr -59.1%0.9% conv.
old navy hoodie8K/yr -46.5%0.0% conv.
navy blue hoodies8K/yr -53.2%1.0% conv.
dark blue hoodie men7K/yr -50.7%1.1% conv.
mens navy blue hoodie9K/yr -68.5%1.9% conv.
dark blue hoodie women7K/yr -51.6%0.5% conv.
mens navy hoodie8K/yr -67.1%2.5% conv.
womens navy blue hoodie6K/yr -58.7%0.5% conv.

All search terms

Top navy blue hoodie products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Hanes Mens Pullover EcoSmart Hooded Sweatshirt Navy Large

Hanes$10.264.5★170,395 rev

Amazon Essentials Mens Lightweight Jersey Pullover Hoodie Soft Navy X-Large

Amazon Essentials$14.994.5★3,065 rev

Amazon Essentials Mens Pullover Hoodie Long-Sleeve Slub Thermal Navy XX-Large Tall (Previously GoodThreads)

Amazon Essentials$17.174.1★3,228 rev

Kingsted Navy Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Navy Blue Large)

Kingsted$41.804.4★225 rev

Amazon Essentials Womens Crop Pullover Hoodie Sweatshirt with Kangaroo Pocket (Available in Plus Size) Navy Medium

Amazon Essentials$17.434.4★827 rev

Newest

by launch date

Gofeat Hoodies for Men Fleece Lined Navy Blue Comfort Hooded Sweatshirt for Men Midweight Spring Fashion Hoodie Kangaroo Pocket 2026 Large

Gofeat$34.7430 rev

6mo ago

Oversized Hoodies for Women Pullover Soft Fall Fleece Comfort Hoodie Cozy Over Sized Hooded Sweatshirt Loose Weighted Plain Hoodie Warm Cotton Cute Hoodies Long Sleeve Sweat Shirts Winter Clothes Navy

Generic$8.8612 rev

8mo ago

WYNNQUE Hoodies for Women Oversized Sweatshirts Fall Fashion Outfits 2026 Casual Sweaters Tops Fleece Plus Size Workout Comfy Winter Clothes DarkBlue XS

WYNNQUE$23.38952 rev

10mo ago

Iwing Mens Oversized Acid Wash Hoodie Sweatshirt Heavyweight Fleece Hoodies Unisex Vintage Cotton Washed Distressed Sweatshirts for Women Men Couples Fall Winter Streetwear 2026 Navy Blue

Iwing$36.3466 rev

11mo ago

Kingsted Navy Blue Hoodie for Men Super Soft Lightweight Sweatshirt Premium Terry Fabric Classic Everyday Comfort Fit (Navy Blue Large)

Kingsted$41.80225 rev

1y ago

What buyers say about navy blue hoodie

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall20%

“Fit is as described”

Quality-Overall12%

“Good quality”

Comfort-Overall10%

“Soft and comfortable”

Warmth9%

“It is warm”

Value For Money9%

“Good value for money”

Weight Light5%

“Lightweight, true to size”

Soft Feel4%

“Soft on the inside”

Color3%

“Great color”

Material Quality2%

“Good material and very comfy”

Zipper Quality1%

“The zipper works well”

What buyers complain about

Size-Overall17%

“Runs very large”

Quality-Overall9%

“Its a cheap product”

Color4%

“It came looking a little faded”

Thickness4%

“It is of much lighter thickness”

Shrinkage Resistance3%

“maybe it will shrink a little”

Pilling/Linting2%

“It started pilling after just a month or two”

Lining Quality2%

“Hoods shoild be lined”

Waist Fit2%

“Size runs short in the waist”

Weight Heavy2%

“heavier than i thought”

Warmth2%

“it's not a warm hoodie”

Top return reasons

Size-Overall54%

Material Quality6%

Color5%

Thin4%

Sleeve Fit4%

Length3%

Chest Fit3%

Waist Fit3%

Advertised Vs Actual Product2%

Quality-Overall2%

Common questions

Is navy blue hoodie profitable to sell on Amazon United States?: The niche generates $52K/yr across 103 tracked products. 0 of 14 products launched in the last 360 days are still selling. 90-day search growth is -56.6%. Flapen's verdict: Skip it (42/100).
How competitive is the navy blue hoodie niche?: 44 brands and 128 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 57% of demand.
What do buyers complain about in navy blue hoodie?: Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 6.0% — above our launch gate.
When does demand for navy blue hoodie peak?: Demand peaks in Oct–Nov–Dec; the busiest month runs 7.6× the quietest.
What does it cost to enter the navy blue hoodie niche?: Listings span $8.86–$58.68; the average listing price is $22.60 (sweet spot $15–$100). The average incumbent carries 21,180 reviews — the moat a new listing must climb.