Navy Blue Hoodie

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.3% of those searches ended in a purchase. Searches in the last 90 days moved -56.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $52K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

-56.6%

Conversion, latest week

1.3%

Market size, estimated

$52Ka year

Peak month

December7.6× the quietest month

Top search term

navy blue hoodie women50K searches a year

Listings sell for $22.60 on average, from $8.86 to $58.68. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.60 that is $0 to $2K a year per listing.

Average price

$22.60inside the $15 to $100 sweet spot

Price range

$8.86–$58.68

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

6.0%of orders · Amazon United States median 2.1%

88% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 5.8% of listings are out of stock. The average listing ranks #446 within Fashion Hoodies & Sweatshirts. It carries 21,180 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings

88%

Prime listings

96%

Out of stock, average day

5.8%

Average rank

#446in Fashion Hoodies & Sweatshirts

Average rating

4.47 starsAmazon United States average 4.42 stars

Average reviews

21,180per listing

Listings tracked

103

14 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months

14

Successful launches

0Amazon's first-year sales bar

Average brand age

38 months