Navy Blue Heels

Shoppers searched for this 1.7M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +0.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $146K a year.

Searches, last 12 months

1.7M

Growth, 90 days vs prior 90

+0.9%

Conversion, latest week

0.2%

Market size, estimated

$146Ka year

Peak month

April3.1× the quietest month

Top search term

navy blue heels473K searches a year

Listings sell for $37.50 on average, from $17.12 to $139.10. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $37.50 that is $0 to $4K a year per listing.

Average price

$37.50inside the $15 to $100 sweet spot

Price range

$17.12–$139.10

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

5K–6K

Units per listing a year

0–100

Revenue per listing a year

$0–$4K

Returns

18.8%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.3% of listings are out of stock. The average listing ranks #920 within Pumps. It carries 2,233 reviews at 4.34 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

2.3%

Average rank

#920in Pumps

Average rating

4.34 starsAmazon United States average 4.42 stars

Average reviews

2,233per listing

Listings tracked

222

48 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 41 months on average, so the names here are settling in.

Launched, last 12 months

48

Successful launches

1Amazon's first-year sales bar

Average brand age

41 months