Navy Blue Hat

Shoppers searched for this 177K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +24.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $83K a year.

Searches, last 12 months

177K

Growth, 90 days vs prior 90

+24.1%

Conversion, latest week

2.9%

Market size, estimated

$83Ka year

Peak month

October1.9× the quietest month

Top search term

navy blue hat56K searches a year

Listings sell for $16.28 on average, from $8.40 to $51.46. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $16.28 that is $2K to $4K a year per listing.

Average price

$16.28inside the $15 to $100 sweet spot

Price range

$8.40–$51.46

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

4.6%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.6% of listings are out of stock. The average listing ranks #676 within Baseball Caps. It carries 6,047 reviews at 4.43 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

100%

Out of stock, average day

0.6%

Average rank

#676in Baseball Caps

Average rating

4.43 starsAmazon United States average 4.42 stars

Average reviews

6,047per listing

Listings tracked

63

10 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

10

Successful launches

4Amazon's first-year sales bar

Average brand age

42 months