navy blue hat
Worth a lookShows no brand lock-in (top 5 brands take 40% of clicks), but a small market ($83K/yr) keeps it on the watch list.
Brand share
Incredible40%top-5 brand share — no brand owns this niche
Competition
Great29%top-5 click share — an open shelf
Price range
Great$8.40–$51.46cheapest to priciest tracked listing — scored on the share inside $15–$100
Avg price
Great$16.28avg listing price — sweet spot $15–$100
Growth
Good+24.1%90-day search growth — must beat 0% to launch
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Okay2.9%search→purchase rate — share of searches ending in a sale
Returns
Okay4.6%return rate — above 5% kills the launch gate
Review moat
Bad6,047.33avg incumbent reviews — the moat a new listing must climb
Market size
Bad$83K$83K/yr · 177K searches
According to Flapen's Amazon United States niche tracking, navy blue hat is a $83K/yr Amazon United States market (177K searches/yr). The top 5 brands hold 40% of demand. Demand peaks in Oct. Verdict: Worth a look — 55/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
navy blue hat market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $98K–$130K
- units × avg price
- Conversion rate
- 2.9%
- Avg BSR
- #676
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 81%
- Out of stock
- 0.6%
- Avg brand age
- 42 months
- Avg seller age
- 159 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
41 rising
Sellers
104
Top-5 brand share
40%
Top 20: 86%
Top-5 click share
29%
Top 20: 64%
Open market
54%
- Falari10%
- CHOK.LIDS10%
- Amazon Essentials7%
- Flexfit7%
- KBETHOS7%
- Gelante6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +24.1% search growth over the last 90 days.Peak months: Oct · busiest ÷ quietest = 1.9×
Top navy blue hat search terms
- navy blue hat56K/yr
- navy blue baseball cap29K/yr
- navy baseball cap20K/yr
- navy blue hats for men18K/yr
- navy blue cap15K/yr
- navy baseball hat9K/yr
- navy blue hats8K/yr
- navy blue baseball hat6K/yr
- dark blue hat8K/yr
- navy blue fitted hat7K/yr
Top navy blue hat products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Falari Baseball Cap Adjustable Size for Running Workouts and Outdoor Activities All Seasons (1pc Navy)
Falari$8.964.5★21,391 rev
KB-LOW NAV Classic Cotton Dad Hat Adjustable Plain Cap. Polo Style Low Profile (Unstructured) (Classic) Navy Adjustable
KBETHOS$9.804.4★28,948 rev
CHOK.LIDS Everyday Premium Dad Hat Unisex Baseball Cap for Men and Women Adjustable Lightweight Polo Style Curved Brim (Navy)
CHOK.LIDS$14.894.4★3,431 rev
E BY ELIDAN Dad Hat Low Profile Cotton Baseball Cap Navy
E BY ELIDAN$14.694.4★163 rev
NPQQUAN Original Classic Low Profile Baseball Cap Golf Dad Hat Adjustable Cotton Hats Men Women Unconstructed Plain Cap Color Blue
NPQQUAN$8.444.4★3,349 rev
Newest
by launch date
Amazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Navy X-Small-Small
Amazon Essentials$8.45122 rev
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Navy One Size
Amazon Essentials$9.37185 rev
Amazon Essentials Mens Washed Cotton Baseball Cap Navy One Size
Amazon Essentials$9.54278 rev
E BY ELIDAN Dad Hat Low Profile Cotton Baseball Cap Navy
E BY ELIDAN$14.69163 rev
BOTVELA Men Adjustable Snapback Baseball Cap Vented Performance Laser Cut Mesh Hat (Navy)
BOTVELA$17.80319 rev
Trending
90-day click momentumAmazon Essentials Unisex Kids Washed Cotton Baseball Cap for Boys and Girls Navy X-Small-Small
Amazon Essentials$8.454.3★
Amazon Essentials Womens Washed Cotton Canvas Baseball Cap with Adjustable Strap Navy One Size
Amazon Essentials$9.374.5★
GraduationMall Unisex Adult Matte Graduation Cap with 2026 Tassel Navy Blue
GraduationMall$9.954.6★
Amazon Essentials Mens Washed Cotton Baseball Cap Navy One Size
Amazon Essentials$9.544.3★
FURTALK Unisex Vintage Washed Unstructured Baseball Cap Washed Cotton Adjustable Dad Hat Navy
FURTALK$13.174.5★
What buyers say about navy blue hat
What buyers praise and complain about, mined from review topics.What buyers love
“The quality is well made at a great price”
“They fit comfortably perfect”
“The color is accurate”
“Good price”
“it is comfortable”
“its nice thick material”
“adjustable size too”
“Looks just like the picture”
“Im positive it will last”
“Good construct cap”
What buyers complain about
“Runs very small”
“most are low-quality in build and/or appearance”
“Wrong color”
“The left side of the string ripped off”
“they'll get destroyed fast”
“Cap does not look like the picture”
“Not comfortable”
“Looks old used”
“If you have any scalp condition that causes itching”
“Poor Construction”
Top return reasons
Common questions
- Is navy blue hat profitable to sell on Amazon United States?
- The niche generates $83K/yr across 63 tracked products. 4 of 10 products launched in the last 360 days are still selling. 90-day search growth is +24.1%. Flapen's verdict: Worth a look (55/100).
- How competitive is the navy blue hat niche?
- 41 brands and 104 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 40% of demand.
- What do buyers complain about in navy blue hat?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Color. The return rate is 4.6%.
- When does demand for navy blue hat peak?
- Demand peaks in Oct; the busiest month runs 1.9× the quietest.
- What does it cost to enter the navy blue hat niche?
- Listings span $8.40–$51.46; the average listing price is $16.28 (sweet spot $15–$100). The average incumbent carries 6,047 reviews — the moat a new listing must climb.