Is navy blue dress for women plus size profitable to sell on Amazon United States?

The niche generates $67K/yr across 294 tracked products. 4 of 89 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (54/100).

How competitive is the navy blue dress for women plus size niche?

80 brands and 88 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 44% of demand.

What do buyers complain about in navy blue dress for women plus size?

Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 19.6% — above our launch gate.

When does demand for navy blue dress for women plus size peak?

Demand peaks in Nov; the busiest month runs 2.2× the quietest.

What does it cost to enter the navy blue dress for women plus size niche?

Listings span $14.59–$77.91; the average listing price is $34.99 (sweet spot $15–$100). The average incumbent carries 1,572 reviews — the moat a new listing must climb.

navy blue dress for women plus size

Worth a look

Shows a fragmented shelf (top 5 take 8% of clicks), but high returns (19.6%) keeps it on the watch list.

Competition

Incredible8%

top-5 click share — an open shelf

Avg price

Incredible$34.99

avg listing price — sweet spot $15–$100

Price range

Great$14.59–$77.91

cheapest to priciest tracked listing — scored on the share inside $15–$100

Brand share

Great44%

top-5 brand share — no brand owns this niche

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Growth

Good+22.4%

90-day search growth — must beat 0% to launch

Review moat

Okay1,572.08

avg incumbent reviews — the moat a new listing must climb

Market size

Bad$67K

$67K/yr · 620K searches

Conversion

Bad0.3%

search→purchase rate — share of searches ending in a sale

Returns

Bad19.6%

return rate — above 5% kills the launch gate

Signals No Dominant Brand High Returns

According to Flapen's Amazon United States niche tracking, navy blue dress for women plus size is a $67K/yr Amazon United States market (620K searches/yr). The top 5 brands hold 44% of demand. Demand peaks in Nov. Verdict: Worth a look — 54/100.

Data updated Jul 13, 2026 · scored weekly · How we score niches

navy blue dress for women plus size market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $70K–$87K; units × avg price
Conversion rate: 0.3%
Avg BSR: #1,941
Page quality: 0%
Prime: 100%
Sponsored: 88%
Out of stock: 4.0%
Avg brand age: 32 months
Avg seller age: 185 days

Competition & brand share

Clicks spread well past the top 5 (8% combined) — an open shelf where new products get seen.

Brands

80 falling

Sellers

Top-5 brand share

44%

Top 20: 77%

Top-5 click share

Top 20: 25%

Open market

57%

Pinup Fashion16%
RWJ8%
SCOMCHIC7%
Talisea5%
Eytino3%
Nmoder3%

Demand & seasonality

Weekly Amazon search volume, last 102 weeks — +22.4% search growth over the last 90 days.

Peak months: Nov · busiest ÷ quietest = 2.2×

Open Trend

Top navy blue dress for women plus size search terms

light blue plus size dress57K/yr +13.7%0.2% conv.
plus size navy blue dress56K/yr +108.8%0.3% conv.
navy blue plus size dress61K/yr +33.0%0.4% conv.
plus size light blue dress48K/yr +23.4%0.1% conv.
navy blue dress for women plus size63K/yr -10.8%0.3% conv.
baby blue plus size dress35K/yr +6.9%0.1% conv.
baby blue dress for women plus size27K/yr +55.7%0.1% conv.
light blue dress for women plus size26K/yr +28.0%0.2% conv.
navy blue dress plus size32K/yr +37.5%0.3% conv.
light blue dress plus size33K/yr +1.9%0.2% conv.

All search terms

Top navy blue dress for women plus size products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Navy Blue Dress for Women Plus Size Wedding Guest Summer Wrap V Neck Semi Formal Lace Floral Maxi Dresses with Belt

Pinup Fashion$47.564.2★531 rev

DB MOON Women Plus Size Navy Blue Dresses 2026 Summer Casual V Neck Short Sleeve Knee Length Dress with Pockets XL

DB MOON$18.104.3★2,900 rev

SCOMCHIC Womens Plus Size Wedding Guest Cocktail Dresses Sweetheart Neckline Short Sleeve Smocked Ruffle Slit Maxi Dress Navy Blue

SCOMCHIC$36.434.4★404 rev

Light Blue Plus Size Dress for Women Summer Long Maxi Semi Formal Wrap V Neck Flutter Sleeve Flowy Dresses with Belt

Pinup Fashion$51.764.2★531 rev

Nmoder Plus Size Maxi Dress for Women - Floral Print 3/4 Sleeve Casual Dresses Navy Blue 2XL

Nmoder$36.134.4★2,041 rev

Newest

by launch date

Pinup Fashion Light Blue Plus Size Dress for Women Summer Cocktail Party High Low Spaghetti Strap Semi Formal Midi Dresses with Belt

Pinup Fashion$41.73103 rev

5mo ago

RWJ Plus Size Dresses for Curvy Women Womens Navy Blue Wedding Guest Dress Summer Short Sleeve Square Neck Smocked High Waist Cocktail Party Flowy Maxi Dresses 3XL

RWJ$37.7491 rev

6mo ago

Pinup Fashion Plus Size Wedding Guest Dresses Women Navy Blue 2026 Cocktail Chiffon Ruffle High Low Long Formal Dress 18W

Pinup Fashion$51.3046 rev

6mo ago

Runwind Plus Size Dresses for Curvy Women Church Business Peplum 3/4 Sleeve Square Neck Midi Sheath Dress Navy Blue 2XL

Runwind$36.99678 rev

10mo ago

Talisea Navy Blue Dress for Women Plus Size Eyelet Summer Casual Beach Work Short Sleeve Ruffle Tiered Button Flowy Sundress

Talisea$38.33243 rev

1y ago

What buyers say about navy blue dress for women plus size

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall29%

“Perfect flattering fit”

Comfort-Overall12%

“Extremely comfortable”

Color7%

“The color is accurate”

Shape/Style7%

“Very Flattering”

Quality-Overall6%

“Amazing quality”

Material Quality5%

“Good quality material”

Pockets/Compartments3%

“love the pockets”

Value For Money3%

“Great value”

Weight Light2%

“Gorgeous, lightweight dress perfect for spring and summer”

Soft Feel2%

“Buttery soft material”

What buyers complain about

Size-Overall22%

“Runs large”

Material Quality7%

“Poor material”

Quality-Overall4%

“Poor quality”

Color4%

“Color is off”

Transparency4%

“makes it completely see through”

Chest Fit3%

“the bust is a smidge baggy”

Shape/Style2%

“it wasn't flattering”

Thickness2%

“not sheer at all”

Stretchability/Expandability/Elasticity2%

“the top was stretchy”

Length2%

“Too short”

Top return reasons

Size-Overall38%

Chest Fit13%

Length9%

Waist Fit7%

Material Quality6%

Shape/Style5%

Shoulder Fit4%

Color3%

Advertised Vs Actual Product3%

Hip Fit2%

Common questions

Is navy blue dress for women plus size profitable to sell on Amazon United States?: The niche generates $67K/yr across 294 tracked products. 4 of 89 products launched in the last 360 days are still selling. 90-day search growth is +22.4%. Flapen's verdict: Worth a look (54/100).
How competitive is the navy blue dress for women plus size niche?: 80 brands and 88 sellers compete. The top 5 products take 8% of clicks and top 5 brands hold 44% of demand.
What do buyers complain about in navy blue dress for women plus size?: Top complaints mined from reviews: Size-Overall, Material Quality, Quality-Overall. The return rate is 19.6% — above our launch gate.
When does demand for navy blue dress for women plus size peak?: Demand peaks in Nov; the busiest month runs 2.2× the quietest.
What does it cost to enter the navy blue dress for women plus size niche?: Listings span $14.59–$77.91; the average listing price is $34.99 (sweet spot $15–$100). The average incumbent carries 1,572 reviews — the moat a new listing must climb.