Navy Blue Dress for Women Formal

Shoppers searched for this 3.8M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +39.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $357K a year.

Searches, last 12 months

3.8M

Growth, 90 days vs prior 90

+39.3%

Conversion, latest week

0.3%

Market size, estimated

$357Ka year

Top search term

royal blue dresses for women1.4M searches a year

Listings sell for $34.73 on average, from $6.68 to $59.75. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 0 to 100 of them. At $34.73 that is $0 to $3K a year per listing.

Average price

$34.73inside the $15 to $100 sweet spot

Price range

$6.68–$59.75

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

10K–13K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

21.2%of orders · Amazon United States median 2.1%

90% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.1% of listings are out of stock. The average listing ranks #1,676 within Dresses. It carries 1,969 reviews at 4.27 stars, so a new listing needs social proof before a better product.

Sponsored listings

90%

Prime listings

100%

Out of stock, average day

3.1%

Average rank

#1,676in Dresses

Average rating

4.27 starsAmazon United States average 4.42 stars

Average reviews

1,969per listing

Listings tracked

587

214 products launched here in the last 12 months. 55 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

214

Successful launches

55Amazon's first-year sales bar

Average brand age

31 months