Navy Blue Clutch Purse

Shoppers searched for this 343K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.9% of those searches ended in a purchase. Searches in the last 90 days moved +34.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $221K a year.

Searches, last 12 months

343K

Growth, 90 days vs prior 90

+34.5%

Conversion, latest week

2.9%

Market size, estimated

$221Ka year

Peak month

September3.4× the quietest month

Top search term

navy clutch58K searches a year

Listings sell for $21.92 on average, from $9.21 to $37.70. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $21.92 that is $0 to $2K a year per listing.

Average price

$21.92inside the $15 to $100 sweet spot

Price range

$9.21–$37.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

13.3%of orders · Amazon United States median 2.1%

94% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.6% of listings are out of stock. The average listing ranks #423 within Clutches & Evening Bags. It carries 1,023 reviews at 4.48 stars, so a new listing needs social proof before a better product.

Sponsored listings

94%

Prime listings

100%

Out of stock, average day

2.6%

Average rank

#423in Clutches & Evening Bags

Average rating

4.48 starsAmazon United States average 4.42 stars

Average reviews

1,023per listing

Listings tracked

72

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 36 months on average, so the names here are settling in.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

36 months