Is navy blue capris for women profitable to sell on Amazon United States?

The niche generates $33K/yr across 82 tracked products. 9 of 26 products launched in the last 360 days are still selling. 90-day search growth is +243.0%. Flapen's verdict: Worth a look (61/100).

How competitive is the navy blue capris for women niche?

39 brands and 48 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 36% of demand.

What do buyers complain about in navy blue capris for women?

Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 7.7% — above our launch gate.

What does it cost to enter the navy blue capris for women niche?

Listings span $7.48–$33.32; the average listing price is $23.68 (sweet spot $15–$100). The average incumbent carries 2,150 reviews — the moat a new listing must climb.

navy blue capris for women

Worth a look

Shows demand growing +243.0% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Growth

Incredible+243.0%

90-day search growth — must beat 0% to launch

Brand share

Incredible36%

top-5 brand share — no brand owns this niche

Avg price

Incredible$23.68

avg listing price — sweet spot $15–$100

Competition

Great21%

top-5 click share — an open shelf

Quality gap

Great4.3★

avg incumbent rating — lower means beatable quality

Price range

Good$7.48–$33.32

cheapest to priciest tracked listing — scored on the share inside $15–$100

Review moat

Okay2,149.72

avg incumbent reviews — the moat a new listing must climb

Conversion

Bad1.2%

search→purchase rate — share of searches ending in a sale

Returns

Bad7.7%

return rate — above 5% kills the launch gate

Market size

Bad$33K

$33K/yr · 117K searches

According to Flapen's Amazon United States niche tracking, navy blue capris for women is a $33K/yr Amazon United States market (117K searches/yr). The top 5 brands hold 36% of demand. Verdict: Worth a look — 61/100.

Data updated Jul 14, 2026 · scored weekly · How we score niches

navy blue capris for women market data

Units sold / yr: 1K–1K; avg 0–100/product
Revenue / yr: $24K–$30K; units × avg price
Conversion rate: 1.2%
Avg BSR: #617
Page quality: 0%
Prime: 99%
Sponsored: 82%
Out of stock: 0.8%
Avg brand age: 33 months
Avg seller age: 154 days

Competition & brand share

Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.

Brands

39 rising

Sellers

Top-5 brand share

36%

Top 20: 85%

Top-5 click share

21%

Top 20: 54%

Open market

59%

HDE16%
Soothfeel5%
G Gradual5%
Willit5%
Casei5%
Briggs New York5%

Top navy blue capris for women search terms

navy blue capris for women25K/yr +234.3%1.0% conv.
navy capris for women24K/yr +202.7%0.9% conv.
blue capris for women21K/yr +283.8%0.4% conv.
navy blue capris13K/yr +295.7%0.7% conv.
blue capris10K/yr +358.2%0.4% conv.
navy capris7K/yr +301.5%0.6% conv.
navy cropped pants4K/yr +168.0%0.3% conv.
navy capri pants for women4K/yr +222.7%0.7% conv.
womens navy blue capris4K/yr +243.1%0.6% conv.
blue capri pants for women4K/yr +88.9%0.0% conv.

All search terms

Top navy blue capris for women products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

HDE Pull On Capri Pants for Women 21 Inseam Cropped Office Pants with Pockets Navy Blue - XL

HDE$32.094.3★227 rev

Anyhold Womens Capri Pants Loose High Waisted Wide Leg Lounge Pants Drawstring Casual Palazzo Trousers with Pockets Large Navy

Anyhold$19.004.4★4,217 rev

Amazon Essentials Womens Mid-Rise Slim-Fit Stretchy Khaki Pants (Available in Plus Size) Navy 12

Amazon Essentials$17.874.0★5,353 rev

HDE Pull On Capri Pants for Women with Pockets Elastic Waist Cropped Work Pants Navy Blue - XL

HDE$32.824.2★3,029 rev

Casei Womens 21 Yoga Capris High Waisted with Pockets Cargo Capri Legging Pants Straight Leg Casual Workout Travel Cropped Pants Navy L

Casei$30.494.7★163 rev

Newest

by launch date

FitsT4 Sports Women 18 Golf Capris High Waist Stretch Hiking Capri Pants with Pockets Work Casual Navy XXL

FitsT4 Sports$22.0172 rev

5mo ago

Casei Womens 21 Yoga Capris High Waisted with Pockets Cargo Capri Legging Pants Straight Leg Casual Workout Travel Cropped Pants Navy L

Casei$30.49163 rev

6mo ago

baleaf Womens Capri Pants with Pockets Yoga Capris Leggings High Waisted Cropped Workout 21 Summer Pants Navy Blue L

baleaf$26.69227 rev

6mo ago

ISEEGZ 18 Capri Pants for Women Relaxed Fit Dressy Capris Pant Pleated Business Casual Work Trousers with Pockets Navy Blue

ISEEGZ$21.5551 rev

7mo ago

EdgeVibe Capri Pants for Women Wide Leg Summer Beach Capris High Waist Casual Palazzo Pants Cropped Loose Work Pants with Pockets XL Navy Blue

EdgeVibe$18.9779 rev

7mo ago

What buyers say about navy blue capris for women

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall27%

“flattering fit”

Comfort-Overall20%

“Extremely comfortable”

Soft Feel5%

“So soft”

Material Quality5%

“Comfy material”

Quality-Overall5%

“The quality is excellent and consistent”

Color4%

“The colors are beautiful”

Pockets/Compartments3%

“love the pockets”

Value For Money3%

“Good Value”

Stretchability/Expandability/Elasticity2%

“comfortable elastic”

Weight Light2%

“Great lightweight pant”

What buyers complain about

Size-Overall24%

“Runs large”

Material Quality8%

“the material is a bit scratchy”

Thickness5%

“they were too thick”

Smell4%

“they have a heavy chemical smell”

Shape/Style3%

“Not flattering”

Wrinkles2%

“They come wrinkled ironing was impossible without burning the material”

Thigh Fit2%

“I cant go down a size to reduce the fit in the thighs because the waist would be too small”

Waist Fit2%

“The waist runs small”

Quality-Overall2%

“The quality of this brand is noticeably of lower quality”

Pockets/Compartments2%

“The pockets are super weird”

Top return reasons

Size-Overall45%

Waist Fit12%

Material Quality10%

Thigh Fit6%

Length5%

Hip Fit5%

Color3%

Thin3%

Inseam Fit2%

Advertised Vs Actual Product2%

Common questions

Is navy blue capris for women profitable to sell on Amazon United States?: The niche generates $33K/yr across 82 tracked products. 9 of 26 products launched in the last 360 days are still selling. 90-day search growth is +243.0%. Flapen's verdict: Worth a look (61/100).
How competitive is the navy blue capris for women niche?: 39 brands and 48 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 36% of demand.
What do buyers complain about in navy blue capris for women?: Top complaints mined from reviews: Size-Overall, Material Quality, Thickness. The return rate is 7.7% — above our launch gate.
What does it cost to enter the navy blue capris for women niche?: Listings span $7.48–$33.32; the average listing price is $23.68 (sweet spot $15–$100). The average incumbent carries 2,150 reviews — the moat a new listing must climb.