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Navy Blue Bow Ties for Men

Fail

An estimated 7.9% of orders come back, so Navy Blue Bow Ties for Men is a Fail.

Flapen Score
48
48 / 100
Top 37% of 16,930 Clothing, Shoes & Jewelry niches · +3 vs the category median of 45
Market size
$64K/yr112K searches / yr
90-day growth
+57.4%search demand this quarter
Competition
36%top-5 click share · 19 brands · 22 sellers

Flapen Score

Navy Blue Bow Ties for Men against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Navy Blue Bow Ties for Men is stronger. Inside it, weaker.

48Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Navy Blue Bow Ties for Men market on Amazon at a glance

Shoppers on Amazon United States searched for Navy Blue Bow Ties for Men 112K times last year and spent an estimated $64K. The top 5 brands take 73% of clicks. Demand peaks in Apr–May–Sep–Oct. Flapen scores it 48 out of 100, a Fail.

01 · Demand

An estimated 4.9% of those searches ended in a purchase.

Shoppers searched for this 112K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 4.9% of those searches ended in a purchase. Searches in the last 90 days moved +57.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $64K a year.

Searches, last 12 months
112K
Growth, 90 days vs prior 90
+57.4%
Conversion, latest week
4.9%
Market size, estimated
$64Ka year
Peak month
October3.8× the quietest month
Top search term
navy blue bow tie39K searches a year

02 · Price

A sale here is worth $11.76.

Listings sell for $11.76 on average, from $4.40 to $35.40. Amazon reports units sold in ranges. This niche sold 10K to 13K a year. The average listing sells 250 to 500 of them. At $11.76 that is $3K to $6K a year per listing.

Average price
$11.76under the $15 to $100 sweet spot
Price range
$4.40–$35.40
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
10K–13K
Units per listing a year
250–500
Revenue per listing a year
$3K–$6K
Returns
7.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

95% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 0.0% of listings are out of stock. The average listing ranks #333 within Ties, Cummerbunds & Pocket Squares. It carries 2,327 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings
95%
Prime listings
100%
Out of stock, average day
0.0%
Average rank
#333in Ties, Cummerbunds & Pocket Squares
Average rating
4.62 starsAmazon United States average 4.42 stars
Average reviews
2,327per listing
Listings tracked
43

04 · Newcomers

0 of last year's 2 launches cleared the first-year sales bar.

2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 59 months on average, so the names here are settling in.

Launched, last 12 months
2
Successful launches
0Amazon's first-year sales bar
Average brand age
59 months

Products

Top Navy Blue Bow Ties for Men products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 36% of clicks. An open shelf where new products get seen.

Brands

19 rising

Sellers

22

Top-5 brand share

73%

Top 20: 100%

Top-5 click share

36%

Top 20: 81%

Open market

22%

  • Brand 119%
  • Brand 217%
  • Brand 316%
  • Brand 413%
  • Brand 58%
  • Brand 65%

Demand

Navy Blue Bow Ties for Men search demand

Weekly searches over the year, seasonality beneath. Pick a range.

5K3KSpike '24Spike '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Apr, May, Sep, Oct · busiest ÷ quietest = 3.8×

Search terms

Top Navy Blue Bow Ties for Men search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • navy blue bow tie39K/yr
  • navy blue bow ties for men20K/yr
  • navy bow tie19K/yr
  • dark blue bow tie9K/yr
  • navy blue bowtie8K/yr
  • navy bow ties for men8K/yr
  • navy bowtie5K/yr
  • navy blue bowtie for men3K/yr

Reviews and returns

What reviews say buyers love and hate about Navy Blue Bow Ties for Men

We read the reviews and the return reasons for every product selling here.

34%of positive reviews mention “Quality-Overall”
30%of negative reviews mention “Size-Overall”
7.9%of orders come back
“didn't fit right”
A buyer, on “Size-Overall”30% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

15 topics

NegativePositive

FAQ

Common Navy Blue Bow Ties for Men questions

Answered from the same tracked data.