navy blue bikini bottoms
Worth a lookShows demand growing +202.5% this quarter, but a failed launch gate (market size, growth, or returns) keeps it on the watch list.
Growth
Incredible+202.5%90-day search growth — must beat 0% to launch
Competition
Incredible16%top-5 click share — an open shelf
Avg price
Great$16.88avg listing price — sweet spot $15–$100
Price range
Great$7.86–$45.56cheapest to priciest tracked listing — scored on the share inside $15–$100
Brand share
Great59%top-5 brand share — no brand owns this niche
Review moat
Good1,072.12avg incumbent reviews — the moat a new listing must climb
Quality gap
Good4.4★avg incumbent rating — lower means beatable quality
Conversion
Bad1.3%search→purchase rate — share of searches ending in a sale
Market size
Bad$48K$48K/yr · 223K searches
Returns
Bad13.6%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, navy blue bikini bottoms is a $48K/yr Amazon United States market (223K searches/yr). The top 5 brands hold 59% of demand. Verdict: Worth a look — 57/100.
Data updated Jul 14, 2026 · scored weekly · How we score niches
navy blue bikini bottoms market data
- Units sold / yr
- 3K–3K
- avg 0–100/product
- Revenue / yr
- $42K–$51K
- units × avg price
- Conversion rate
- 1.3%
- Avg BSR
- #121
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 82%
- Out of stock
- 0.5%
- Avg brand age
- 35 months
- Avg seller age
- 165 days
Competition & brand share
Clicks spread well past the top 5 (16% combined) — an open shelf where new products get seen.Brands
35 falling
Sellers
41
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
16%
Top 20: 39%
Open market
36%
- Tempt Me21%
- Amazon Essentials12%
- Holipick10%
- Zmart9%
- RELLECIGA8%
- Ocean Blues5%
Top navy blue bikini bottoms search terms
- navy blue bikini bottoms29K/yr
- navy bikini bottoms23K/yr
- navy blue swim bottoms15K/yr
- blue bikini bottoms18K/yr
- navy swim bottoms13K/yr
- royal blue bikini bottoms17K/yr
- blue bathing suit bottoms14K/yr
- navy blue bathing suit bottoms12K/yr
- light blue swim bottoms8K/yr
- navy bathing suit bottoms8K/yr
Top navy blue bikini bottoms products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Tempt Me Womens Navy Blue High Waisted Bikini Bottom Tummy Control Ruched Bathing Suit Swim Bottom M
Tempt Me$22.604.4★1,874 rev
Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy Small
Amazon Essentials$16.844.4★1,063 rev
Holipick Navy Blue Bikini Bottoms for Women String Bathing Suit Bottom with Moderate Coverage Low Waist Swim Bottom M
Holipick$14.674.4★918 rev
Tempt Me Women Navy Blue Mid Rise Bikini Bottoms Full Coverage Swimsuit Ruched Scrunch Swim Bottom M
Tempt Me$18.424.5★549 rev
Daci Navy Blue Women Mid Waist Bikini Bottoms - Full Coverage Swim Bathing Suit Bottom Side Tied Swimsuit Bottoms M
Daci$21.234.6★741 rev
Newest
by launch dateAmazon Essentials Womens Classic Side Tab Bikini Bottom Navy Small
Amazon Essentials$16.841,063 rev
Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy X-Large
Amazon Essentials$16.731,063 rev
Zmart Women V Cut Cheeky Bikini Bottoms - Mid Waist High Cut Swim Bathing Suit Bottoms V Front Swimsuit Royal Blue L
Zmart$17.14228 rev
Tempt Me Women Navy Blue Bikini Bottom Ruffle Scrunch Butt Bathing Suit Bottoms Moderate Swimsuit Bottom M
Tempt Me$22.091,501 rev
Tempt Me Women Low Rise Bikini Bottoms - Navy Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear 2025 XS
Tempt Me$19.52369 rev
Trending
90-day click momentum
Vogueric Womens Swimsuit Bikini Bottoms Full Coverage Ruched Bathing Suit Bottom Navy Blue Medium
Vogueric$21.324.1★
Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy Small
Amazon Essentials$16.844.4★
Tempt Me Women Low Rise Bikini Bottoms - Navy Moderate Coverage Bathing Suit Bottoms Low Waisted Swimsuit Bottoms Brief Swimwear 2025 XS
Tempt Me$19.524.6★
Tempt Me Women Navy Blue Bikini Bottom Ruffle Scrunch Butt Bathing Suit Bottoms Moderate Swimsuit Bottom M
Tempt Me$22.094.4★
Amazon Essentials Womens Classic Side Tab Bikini Bottom Navy X-Large
Amazon Essentials$16.734.4★
What buyers say about navy blue bikini bottoms
What buyers praise and complain about, mined from review topics.What buyers love
“The top I had fits great”
“Very comfortable”
“Great feel, and color”
“The quality feels solid”
“Very flattering”
“great value”
“Do their job”
“Good quality material”
“huge on waist- these fit snuggly all around which is exactly what you want in swim bottoms”
“Very soft and comfortable”
What buyers complain about
“Weird fit”
“I didnt care for the thick elastic around the leg openings”
“Im afraid that's how I smell when people are near me”
“making it very uncomfortable up the back side”
“your thighs are not really large”
“They arent my favorite because they do seem a little dowdy style-wise”
“all had the wrong blue”
“Unfortunately, the quality is not good”
“Just a little chunkier than I prefer”
“feels way more expensive than they are”
Top return reasons
Common questions
- Is navy blue bikini bottoms profitable to sell on Amazon United States?
- The niche generates $48K/yr across 154 tracked products. 5 of 35 products launched in the last 360 days are still selling. 90-day search growth is +202.5%. Flapen's verdict: Worth a look (57/100).
- How competitive is the navy blue bikini bottoms niche?
- 35 brands and 41 sellers compete. The top 5 products take 16% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in navy blue bikini bottoms?
- Top complaints mined from reviews: Size-Overall, Stretchability/Expandability/Elasticity, Smell. The return rate is 13.6% — above our launch gate.
- What does it cost to enter the navy blue bikini bottoms niche?
- Listings span $7.86–$45.56; the average listing price is $16.88 (sweet spot $15–$100). The average incumbent carries 1,072 reviews — the moat a new listing must climb.