Navy Blue Beanie

Shoppers searched for this 126K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.0% of those searches ended in a purchase. Searches in the last 90 days moved -78.9% against the 90 days before. Searches, conversion and average price together put the market at an estimated $58K a year.

Searches, last 12 months

126K

Growth, 90 days vs prior 90

-78.9%

Conversion, latest week

3.0%

Market size, estimated

$58Ka year

Peak month

December19.2× the quietest month

Top search term

navy blue beanie27K searches a year

Listings sell for $15.31 on average, from $5.26 to $32.37. Amazon reports units sold in ranges. This niche sold 6K to 8K a year. The average listing sells 100 to 250 of them. At $15.31 that is $2K to $4K a year per listing.

Average price

$15.31inside the $15 to $100 sweet spot

Price range

$5.26–$32.37

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

6K–8K

Units per listing a year

100–250

Revenue per listing a year

$2K–$4K

Returns

3.9%of orders · Amazon United States median 2.1%

64% of listings pay for placement with sponsored ads. 95% ship with Prime. On an average day, 7.0% of listings are out of stock. The average listing ranks #764 within Skullies & Beanies. It carries 11,797 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

64%

Prime listings

95%

Out of stock, average day

7.0%

Average rank

#764in Skullies & Beanies

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

11,797per listing

Listings tracked

55

12 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 51 months on average, so the names here are settling in.

Launched, last 12 months

12

Successful launches

2Amazon's first-year sales bar

Average brand age

51 months