navy blue beanie
Skip itSoft demand (-78.9% this quarter) — this niche doesn't clear our bar today.
Competition
Great32%top-5 click share — an open shelf
Brand share
Great59%top-5 brand share — no brand owns this niche
Avg price
Great$15.31avg listing price — sweet spot $15–$100
Price range
Good$5.26–$32.37cheapest to priciest tracked listing — scored on the share inside $15–$100
Returns
Okay3.9%return rate — above 5% kills the launch gate
Conversion
Okay3.0%search→purchase rate — share of searches ending in a sale
Quality gap
Bad4.6★avg incumbent rating — lower means beatable quality
Review moat
Bad11,797.4avg incumbent reviews — the moat a new listing must climb
Market size
Bad$58K$58K/yr · 126K searches
Growth
Bad-78.9%90-day search growth — must beat 0% to launch
According to Flapen's Amazon United States niche tracking, navy blue beanie is a $58K/yr Amazon United States market (126K searches/yr). The top 5 brands hold 59% of demand. Demand peaks in Jan–Feb–Oct–Nov–Dec. Verdict: Skip it — 40/100.
Data updated Jul 11, 2026 · scored weekly · How we score niches
navy blue beanie market data
- Units sold / yr
- 6K–8K
- avg 100–250/product
- Revenue / yr
- $92K–$122K
- units × avg price
- Conversion rate
- 3.0%
- Avg BSR
- #764
- Page quality
- 0%
- Prime
- 95%
- Sponsored
- 64%
- Out of stock
- 7.0%
- Avg brand age
- 51 months
- Avg seller age
- 143 days
Competition & brand share
Clicks spread well past the top 5 (32% combined) — an open shelf where new products get seen.Brands
27 rising
Sellers
80
Top-5 brand share
59%
Top 20: 95%
Top-5 click share
32%
Top 20: 66%
Open market
36%
- Carhartt36%
- Gelante6%
- Connectyle6%
- Home Prefer5%
- NPJY5%
- vidsel5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -78.9% search growth over the last 90 days.Peak months: Jan, Feb, Oct, Nov, Dec · busiest ÷ quietest = 19.2×
Top navy blue beanie search terms
- navy blue beanie27K/yr
- navy beanie20K/yr
- blue carhartt hat7K/yr
- dark blue beanie5K/yr
- blue carhartt beanie17K/yr
- navy blue beanie men9K/yr
- navy beanie women5K/yr
- carhartt beanie blue5K/yr
- navy blue winter hat8K/yr
- navy winter hat5K/yr
Top navy blue beanie products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Carhartt Mens Knit Cuffed Beanie Navy One Size
Carhartt$19.974.8★150,550 rev
Gelante Men Women Warm Knit Cuffed Plain Beanie Hat Skull Cap. 2040A-1PC-Navy
Gelante$7.684.6★1,001 rev
Connectyle Outdoor Classic Bassic Mens Warm Winter Hats Daily Thick Knit Cuff Beanie Cap Navy Blue Medium
Connectyle$9.714.6★11,094 rev
NPJY Unisex Beanie for Men and Women Knit Hat Winter Beanies Blue
NPJY$7.764.6★3,711 rev
vidsel 100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fashion Fisherman Beanie Navy Blue
vidsel$11.484.4★70 rev
Newest
by launch date
Fleece Lined Wool Beanie for Men Women Knit Winter Hats Warm Cuffed Stocking Skull Cap Fashion Slouchy Beanies Navy Blue
choshion$12.0162 rev
Carhartt Mens Canvas Mesh-Back Cap Dark Tranquil Blue/Navy One Size
Carhartt$19.7013,353 rev
Carhartt Mens Knit Cuffed Beanie Electric Indigo One Size
Carhartt$20.04150,550 rev
HIWIND Beanie for Men Women Knit Cuffed Winter Beanies Skull Cap Hat Navy Blue
HIWIND$5.7032 rev
vidsel 100% Cotton Beanie Hat for Men Women - Soft Unisex Winter Knit Skull Cap Stretch Fashion Fisherman Beanie Navy Blue
vidsel$11.4870 rev
Trending
90-day click momentum
Carhartt Mens Canvas Cap Iron Blue One Size
Carhartt$19.544.7★
Carhartt Mens Rugged Flex Twill Mesh-Back Logo Patch Cap Dark Tranquil Blue One Size
Carhartt$32.374.7★
Carhartt Mens Knit Cuffed Beanie Electric Indigo One Size
Carhartt$20.044.8★
Carhartt Mens Canvas Mesh-Back Cap Dark Tranquil Blue/Navy One Size
Carhartt$19.704.7★
Home Prefer Mens Winter Hats Acrylic Knit Cuff Top Beanie Cap Warm Daily Beanie Hat Navy Blue
Home Prefer$9.774.7★
What buyers say about navy blue beanie
What buyers praise and complain about, mined from review topics.What buyers love
“Nice and warm”
“Excellent Quality”
“the fit is comfortable”
“Great color”
“Worth the money”
“Comfortable”
“Good size and material”
“The material is soft and comfortable, and it fits well without feeling too tight”
“Lining thick”
“As advertised”
What buyers complain about
“Way too big”
“Misleading/ wrong color”
“a different material”
“perhaps not well made”
“this cap affords no warmth”
“It doesn't last long”
“But it's not it's thick”
“Deceptive description”
“accessories stop coming made with these annoying tags that irratate my skin”
“The poor stitching makes the hat look oddly misshapen”
Top return reasons
Common questions
- Is navy blue beanie profitable to sell on Amazon United States?
- The niche generates $58K/yr across 55 tracked products. 2 of 12 products launched in the last 360 days are still selling. 90-day search growth is -78.9%. Flapen's verdict: Skip it (40/100).
- How competitive is the navy blue beanie niche?
- 27 brands and 80 sellers compete. The top 5 products take 32% of clicks and top 5 brands hold 59% of demand.
- What do buyers complain about in navy blue beanie?
- Top complaints mined from reviews: Size-Overall, Color, Material Quality. The return rate is 3.9%.
- When does demand for navy blue beanie peak?
- Demand peaks in Jan–Feb–Oct–Nov–Dec; the busiest month runs 19.2× the quietest.
- What does it cost to enter the navy blue beanie niche?
- Listings span $5.26–$32.37; the average listing price is $15.31 (sweet spot $15–$100). The average incumbent carries 11,797 reviews — the moat a new listing must climb.