Navy Blue Bag

Shoppers searched for this 846K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.5% of those searches ended in a purchase. Searches in the last 90 days moved -0.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $433K a year.

Searches, last 12 months

846K

Growth, 90 days vs prior 90

-0.4%

Conversion, latest week

0.5%

Market size, estimated

$433Ka year

Peak month

December1.8× the quietest month

Top search term

navy blue purse140K searches a year

Listings sell for $104.42 on average, from $10.90 to $1692.14. Amazon reports units sold in ranges. This niche sold 3K to 4K a year. The average listing sells 0 to 100 of them. At $104.42 that is $0 to $10K a year per listing.

Average price

$104.42above the $15 to $100 sweet spot

Price range

$10.90–$1692.14

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

3K–4K

Units per listing a year

0–100

Revenue per listing a year

$0–$10K

Returns

9.3%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 3.4% of listings are out of stock. The average listing ranks #3,692 within Crossbody Bags. It carries 1,779 reviews at 4.51 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

100%

Out of stock, average day

3.4%

Average rank

#3,692in Crossbody Bags

Average rating

4.51 starsAmazon United States average 4.42 stars

Average reviews

1,779per listing

Listings tracked

246

38 products launched here in the last 12 months. 22 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

38

Successful launches

22Amazon's first-year sales bar

Average brand age

34 months