Navy

Shoppers searched for this 616K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +23.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $81K a year.

Searches, last 12 months

616K

Growth, 90 days vs prior 90

+23.7%

Conversion, latest week

0.7%

Market size, estimated

$81Ka year

Peak month

December4.2× the quietest month

Top search term

navy237K searches a year

Listings sell for $19.37 on average, from $7.77 to $34.64. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 0 to 100 of them. At $19.37 that is $0 to $2K a year per listing.

Average price

$19.37inside the $15 to $100 sweet spot

Price range

$7.77–$34.64

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

0–100

Revenue per listing a year

$0–$2K

Returns

2.9%of orders · Amazon United States median 2.1%

82% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 1.4% of listings are out of stock. The average listing ranks #19,114 within Baseball Caps. It carries 849 reviews at 4.62 stars, so a new listing needs social proof before a better product.

Sponsored listings

82%

Prime listings

96%

Out of stock, average day

1.4%

Average rank

#19,114in Baseball Caps

Average rating

4.62 starsAmazon United States average 4.42 stars

Average reviews

849per listing

Listings tracked

28

5 products launched here in the last 12 months. 4 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 44 months on average, so the names here are settling in.

Launched, last 12 months

5

Successful launches

4Amazon's first-year sales bar

Average brand age

44 months