Navajo Pearl Necklace

Shoppers searched for this 541K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 1.6% of those searches ended in a purchase. Searches in the last 90 days moved -6.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $215K a year.

Searches, last 12 months

541K

Growth, 90 days vs prior 90

-6.7%

Conversion, latest week

1.6%

Market size, estimated

$215Ka year

Peak month

December1.8× the quietest month

Top search term

navajo pearl necklace193K searches a year

Listings sell for $24.53 on average, from $6.85 to $181.67. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $24.53 that is $2K to $6K a year per listing.

Average price

$24.53inside the $15 to $100 sweet spot

Price range

$6.85–$181.67

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

8K–10K

Units per listing a year

100–250

Revenue per listing a year

$2K–$6K

Returns

3.6%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 4.3% of listings are out of stock. The average listing ranks #1,921 within Chokers. It carries 90 reviews at 3.97 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

89%

Out of stock, average day

4.3%

Average rank

#1,921in Chokers

Average rating

3.97 starsAmazon United States average 4.42 stars

Average reviews

90per listing

Listings tracked

37

12 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

12

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months