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Naturalizer Sandals for Women

Fail

An estimated 13.4% of orders come back, so Naturalizer Sandals for Women is a Fail.

Flapen Score
45
45 / 100
Ranks 8,414 of 16,930 Clothing, Shoes & Jewelry niches · on the category median
Market size
$67K/yr677K searches / yr
90-day growth
+15.7%search demand this quarter
Competition
22%top-5 click share · 30 brands · 77 sellers

Flapen Score

Naturalizer Sandals for Women against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Naturalizer Sandals for Women is stronger. Inside it, weaker.

45Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Naturalizer Sandals for Women market on Amazon at a glance

Shoppers on Amazon United States searched for Naturalizer Sandals for Women 677K times last year and spent an estimated $67K. The top 5 brands take 80% of clicks. Flapen scores it 45 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 677K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +15.7% against the 90 days before. Searches, conversion and average price together put the market at an estimated $67K a year.

Searches, last 12 months
677K
Growth, 90 days vs prior 90
+15.7%
Conversion, latest week
0.2%
Market size, estimated
$67Ka year
Peak month
May1.8× the quietest month
Top search term
naturalizer flats for women170K searches a year

02 · Price

A sale here is worth $43.18.

Listings sell for $43.18 on average, from $9.79 to $111.04. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $43.18 that is $0 to $4K a year per listing.

Average price
$43.18inside the $15 to $100 sweet spot
Price range
$9.79–$111.04
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$4K
Returns
13.4%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

58% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 1.3% of listings are out of stock. The average listing ranks #430 within Flats. It carries 3,316 reviews at 4.32 stars, so a new listing needs social proof before a better product.

Sponsored listings
58%
Prime listings
100%
Out of stock, average day
1.3%
Average rank
#430in Flats
Average rating
4.32 starsAmazon United States average 4.42 stars
Average reviews
3,316per listing
Listings tracked
106

04 · Newcomers

1 of last year's 6 launches cleared the first-year sales bar.

6 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 40 months on average, so the names here are settling in.

Launched, last 12 months
6
Successful launches
1Amazon's first-year sales bar
Average brand age
40 months

Products

Top Naturalizer Sandals for Women products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take only 22% of clicks. An open shelf where new products get seen.

Brands

30 rising

Sellers

77

Top-5 brand share

80%

Top 20: 96%

Top-5 click share

22%

Top 20: 46%

Open market

18%

  • Brand 156%
  • Brand 213%
  • Brand 34%
  • Brand 44%
  • Brand 53%
  • Brand 63%
  • Open — no brand owns it (24 brands, 18%)

Demand

Naturalizer Sandals for Women search demand

Weekly searches over the year, seasonality beneath. Pick a range.

80K60KHoliday '24Spike '25Prime Day '25Spike '26SepDecMarJunAugNovMarMay

No pronounced peak months · busiest ÷ quietest = 1.8×

Search terms

Top Naturalizer Sandals for Women search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • naturalizer flats for women170K/yr
  • skechers flats67K/yr
  • skechers ballet flats for women45K/yr
  • aerosoles flats for women67K/yr
  • skechers cleo flats for women59K/yr
  • skechers cleo61K/yr
  • zapatos naturalizer para mujer63K/yr
  • sketchers flats27K/yr
  • skechers ballet flats23K/yr
  • closed toe13K/yr

Reviews and returns

What reviews say buyers love and hate about Naturalizer Sandals for Women

We read the reviews and the return reasons for every product selling here.

45%of positive reviews mention “Comfort-Overall”
31%of negative reviews mention “Size-Overall”
13.4%of orders come back
“too long”
A buyer, on “Size-Overall”31% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common Naturalizer Sandals for Women questions

Answered from the same tracked data.