nascar jacket
Skip itHigh returns (17.9%) — this niche doesn't clear our bar today.
Review moat
Great155.45avg incumbent reviews — the moat a new listing must climb
Quality gap
Great4.1★avg incumbent rating — lower means beatable quality
Avg price
Great$63.06avg listing price — sweet spot $15–$100
Competition
Great29%top-5 click share — an open shelf
Brand share
Good75%top-5 brand share — brands hold most of the demand
Price range
Okay$23.65–$294.70cheapest to priciest tracked listing — scored on the share inside $15–$100
Market size
Bad$72K$72K/yr · 569K searches
Growth
Bad-41.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.2%search→purchase rate — share of searches ending in a sale
Returns
Bad17.9%return rate — above 5% kills the launch gate
According to Flapen's Amazon United States niche tracking, nascar jacket is a $72K/yr Amazon United States market (569K searches/yr). The top 5 brands hold 75% of demand. Demand peaks in Oct–Nov. Verdict: Skip it — 41/100.
Data updated Jul 13, 2026 · scored weekly · How we score niches
nascar jacket market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $95K–$126K
- units × avg price
- Conversion rate
- 0.2%
- Avg BSR
- #10,400
- Page quality
- 0%
- Prime
- 100%
- Sponsored
- 79%
- Out of stock
- 6.3%
- Avg brand age
- 42 months
- Avg seller age
- 161 days
Competition & brand share
Clicks spread well past the top 5 (29% combined) — an open shelf where new products get seen.Brands
21 falling
Sellers
87
Top-5 brand share
75%
Top 20: 99%
Top-5 click share
29%
Top 20: 59%
Open market
20%
- GORGLITTER30%
- SOLY HUX17%
- Castore12%
- Verdusa10%
- CALEBGAR7%
- Saodimallsu5%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -41.1% search growth over the last 90 days.Peak months: Oct, Nov · busiest ÷ quietest = 9.8×
Top nascar jacket search terms
- racing jackets for men48K/yr
- race car jacket115K/yr
- racing jacket women36K/yr
- racer jacket women30K/yr
- race car jackets for women34K/yr
- red bull jacket21K/yr
- race jacket women12K/yr
- nascar jacket women12K/yr
- redbull jacket12K/yr
- racecar jacket25K/yr
Top nascar jacket products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
GORGLITTER Womens Y2k Varsity Jacket Racing Bomber Letterman Jackets Zip Up Oversized Letter Graphic Motorcycle Coats Black White Red Small
GORGLITTER$32.013.4★26 rev
GORGLITTER Womens Race Car Jacket Y2k Racing Motorcycle Oversized Graphic Varsity Zip Up Lightweight Jackets Streetwear Red X-Small
GORGLITTER$29.464.1★33 rev
Varsity Jacket for Women Patchwork Long Sleeve Racing Bomber Letterman Jackets Color Block Y2k Vintage Streetwear (Red M)
POHADON$42.154.4★189 rev
SOLY HUX Womens Racing Jacket Race Car Driver Bomber Jackets Color Block Y2k Outerwear Vintage Streetwear Red Multi Small
SOLY HUX$35.934.0★56 rev
Verdusa Womens Plaid Colorblock Cropped Motorcycle Jacket Hip Hop Streetwear Zip Up Outerwear Black Multi Large
Verdusa$32.153.4★11 rev
Newest
by launch date
Verdusa Womens Graphic Motorcycle Racing Bomber Jacket Streetwear Zip Up Outerwear Y2k Fall Jackets Black and White Medium
Verdusa$33.7522 rev
GORGLITTER Womens Cropped Varsity Jacket Zip Up 90s Outfits Bomber Jacket Y2k Graphic Motorcycle Coats F1 Racer Jackets Black and Red Large
GORGLITTER$31.0614 rev
GORGLITTER Womens Race Car Jacket Y2k Racing Motorcycle Oversized Graphic Varsity Zip Up Lightweight Jackets Streetwear Red X-Small
GORGLITTER$29.4633 rev
GORGLITTER Womens Y2k Varsity Jacket Racing Bomber Letterman Jackets Zip Up Oversized Letter Graphic Motorcycle Coats Black Small
GORGLITTER$32.7426 rev
GORGLITTER Womens Y2k Varsity Jacket Racing Bomber Letterman Jackets Zip Up Oversized Letter Graphic Motorcycle Coats Black Medium
GORGLITTER$32.0226 rev
Trending
90-day click momentum
Castore Red Bull Racing F1 2025 Team Rain Jacket (L)
Castore$150.174.3★
SOLY HUX Womens Racing Jacket Race Car Driver Bomber Jackets Color Block Y2k Outerwear Vintage Streetwear Apricot Black Graphic Medium
SOLY HUX$32.144.0★
Verdusa Womens Graphic Motorcycle Racing Bomber Jacket Streetwear Zip Up Outerwear Y2k Fall Jackets Black and White Medium
Verdusa$33.753.8★
GORGLITTER Womens Y2k Varsity Jacket Racing Bomber Letterman Jackets Zip Up Oversized Letter Graphic Motorcycle Coats Black Small
GORGLITTER$32.743.4★
GORGLITTER Womens Y2k Varsity Jacket Racing Bomber Letterman Jackets Zip Up Oversized Letter Graphic Motorcycle Coats Black Medium
GORGLITTER$32.023.4★
What buyers say about nascar jacket
What buyers praise and complain about, mined from review topics.What buyers love
“Good quality and size table as expected for a US size”
“Fit Great”
“This jacket is light weight”
“its very warm which is surprising”
“I love it so much its amazing comfortable”
“Worth the purchase”
“Nice material”
“The jacket was classy and very cute”
“is wind-resistant”
“Great durability and logo doesn't come off”
What buyers complain about
“wrong size”
“But by taking a closer look will notice that it is not a high quality garment”
“super cheap material”
“Too thin, It was more like a wind breaker”
“Keep in mind that this is a rain jacket, and it is not super warm and insulated,”
“Do not buy it does not look like what is pictured it is NOT a jacket”
“Horrible $40 spent”
“lots of perfume to make it go away”
“a thin thin shirt Temu style not worth the price”
“the jacket from zipper halfway was uneven”
Top return reasons
Common questions
- Is nascar jacket profitable to sell on Amazon United States?
- The niche generates $72K/yr across 67 tracked products. 0 of 18 products launched in the last 360 days are still selling. 90-day search growth is -41.1%. Flapen's verdict: Skip it (41/100).
- How competitive is the nascar jacket niche?
- 21 brands and 87 sellers compete. The top 5 products take 29% of clicks and top 5 brands hold 75% of demand.
- What do buyers complain about in nascar jacket?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Material Quality. The return rate is 17.9% — above our launch gate.
- When does demand for nascar jacket peak?
- Demand peaks in Oct–Nov; the busiest month runs 9.8× the quietest.
- What does it cost to enter the nascar jacket niche?
- Listings span $23.65–$294.70; the average listing price is $63.06 (sweet spot $15–$100). The average incumbent carries 155 reviews — the moat a new listing must climb.