Nascar Jacket

Shoppers searched for this 569K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved -41.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $72K a year.

Searches, last 12 months

569K

Growth, 90 days vs prior 90

-41.1%

Conversion, latest week

0.2%

Market size, estimated

$72Ka year

Peak month

October9.8× the quietest month

Top search term

racing jackets for men48K searches a year

Listings sell for $63.06 on average, from $23.65 to $294.70. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $63.06 that is $0 to $6K a year per listing.

Average price

$63.06inside the $15 to $100 sweet spot

Price range

$23.65–$294.70

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$6K

Returns

17.9%of orders · Amazon United States median 2.1%

79% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 6.3% of listings are out of stock. The average listing ranks #10,400 within Coats, Jackets & Vests. It carries 155 reviews at 4.10 stars, so a new listing needs social proof before a better product.

Sponsored listings

79%

Prime listings

100%

Out of stock, average day

6.3%

Average rank

#10,400in Coats, Jackets & Vests

Average rating

4.10 starsAmazon United States average 4.42 stars

Average reviews

155per listing

Listings tracked

67

18 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 42 months on average, so the names here are settling in.

Launched, last 12 months

18

Successful launches

0Amazon's first-year sales bar

Average brand age

42 months