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Nascar

Maybe

The top 5 products take only 18% of clicks. But buyers convert on only 0.7% of searches, so Nascar is a Maybe.

Flapen Score
56
56 / 100
Top 12% of 16,930 Clothing, Shoes & Jewelry niches · +11 vs the category median of 45
Market size
$87K/yr633K searches / yr
90-day growth
+45.6%search demand this quarter
Competition
18%top-5 click share · 51 brands · 68 sellers

Flapen Score

Nascar against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nascar is stronger. Inside it, weaker.

56Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nascar market on Amazon at a glance

Shoppers on Amazon United States searched for Nascar 633K times last year and spent an estimated $87K. The top 5 brands take 45% of clicks. Demand peaks in Feb–May–Jun. Flapen scores it 56 out of 100, a Maybe.

01 · Demand

An estimated 0.7% of those searches ended in a purchase.

Shoppers searched for this 633K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.7% of those searches ended in a purchase. Searches in the last 90 days moved +45.6% against the 90 days before. Searches, conversion and average price together put the market at an estimated $87K a year.

Searches, last 12 months
633K
Growth, 90 days vs prior 90
+45.6%
Conversion, latest week
0.7%
Market size, estimated
$87Ka year
Peak month
June4.1× the quietest month
Top search term
nascar shirt152K searches a year

02 · Price

A sale here is worth $18.85.

Listings sell for $18.85 on average, from $6.46 to $47.75. Amazon reports units sold in ranges. This niche sold 5K to 6K a year. The average listing sells 0 to 100 of them. At $18.85 that is $0 to $2K a year per listing.

Average price
$18.85inside the $15 to $100 sweet spot
Price range
$6.46–$47.75
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
5K–6K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
6.6%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

89% of listings pay for placement with sponsored ads. 96% ship with Prime. On an average day, 6.7% of listings are out of stock. The average listing ranks #7,723 within T-Shirts. It carries 116 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
89%
Prime listings
96%
Out of stock, average day
6.7%
Average rank
#7,723in T-Shirts
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
116per listing
Listings tracked
107

04 · Newcomers

2 of last year's 54 launches cleared the first-year sales bar.

54 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
54
Successful launches
2Amazon's first-year sales bar
Average brand age
37 months

Products

Top Nascar products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 20, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 18% of clicks, no more. An open shelf where new products get seen.

$0$2K$3K$5K$7K1101001K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

51 rising

Sellers

68

Est. top-5 brand share

45%

Top 20: 80%

Est. top-5 click share

18%

Top 20: 44%

Open market

50%

  • Junk Food13%
  • Anti Social Social Club12%
  • BAPHITY8%
  • FASHGL7%
  • NEWKA5%
  • EGELEXY5%

Demand

Nascar search demand

Weekly searches over the year, seasonality beneath. Pick a range.

20K15KSpike '24Holiday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Feb, May, Jun · busiest ÷ quietest = 4.1×

Search terms

Top Nascar search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • nascar shirt152K/yr
  • nascar shirts for women93K/yr
  • nascar shirts for men93K/yr
  • racing shirt50K/yr
  • racing shirts for women32K/yr
  • nascar shirts30K/yr
  • nascar t shirt24K/yr
  • race car shirt21K/yr
  • racing shirts21K/yr
  • vintage nascar shirt20K/yr

Reviews and returns

What reviews say buyers love and hate about Nascar

We read the reviews and the return reasons for every product selling here.

30%of positive reviews mention “Size-Overall”
29%of negative reviews mention “Size-Overall”
6.6%of orders come back
“Runs a bit large”
A buyer, on “Size-Overall”29% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

21 topics

NegativePositive

FAQ

Common Nascar questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data