Is nascar profitable to sell on Amazon United States?

The niche generates $87K/yr across 107 tracked products. 2 of 54 products launched in the last 360 days are still selling. 90-day search growth is +45.6%. Flapen's verdict: Worth a look (56/100).

How competitive is the nascar niche?

51 brands and 68 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 45% of demand.

What do buyers complain about in nascar?

Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 6.6% — above our launch gate.

When does demand for nascar peak?

Demand peaks in Feb–May–Jun; the busiest month runs 4.1× the quietest.

What does it cost to enter the nascar niche?

Listings span $6.46–$47.75; the average listing price is $18.85 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.

nascar

Worth a look

Shows a fragmented shelf (top 5 take 18% of clicks), but a failed launch gate (market size, growth, or returns) keeps it on the watch list.

Competition

Incredible18%

top-5 click share — an open shelf

Review moat

Great115.65

avg incumbent reviews — the moat a new listing must climb

Brand share

Great45%

top-5 brand share — no brand owns this niche

Avg price

Great$18.85

avg listing price — sweet spot $15–$100

Price range

Great$6.46–$47.75

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Good+45.6%

90-day search growth — must beat 0% to launch

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Market size

Bad$87K

$87K/yr · 633K searches

Returns

Bad6.6%

return rate — above 5% kills the launch gate

Conversion

Bad0.7%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand Low Review Barrier High Returns

According to Flapen's Amazon United States niche tracking, nascar is a $87K/yr Amazon United States market (633K searches/yr). The top 5 brands hold 45% of demand. Demand peaks in Feb–May–Jun. Verdict: Worth a look — 56/100.

Data updated Jul 20, 2026 · scored weekly · How we score niches

nascar market data

Units sold / yr: 5K–6K; avg 0–100/product
Revenue / yr: $94K–$113K; units × avg price
Conversion rate: 0.7%
Avg BSR: #7,723
Page quality: 0%
Prime: 96%
Sponsored: 89%
Out of stock: 6.7%
Avg brand age: 37 months
Avg seller age: 163 days

Competition & brand share

Clicks spread well past the top 5 (18% combined) — an open shelf where new products get seen.

Brands

51 rising

Sellers

Top-5 brand share

45%

Top 20: 80%

Top-5 click share

18%

Top 20: 44%

Open market

50%

Junk Food13%
Anti Social Social Club12%
BAPHITY8%
FASHGL7%
NEWKA5%
EGELEXY5%

Demand & seasonality

Weekly Amazon search volume, last 104 weeks — +45.6% search growth over the last 90 days.

Peak months: Feb, May, Jun · busiest ÷ quietest = 4.1×

Open Trend

Top nascar search terms

nascar shirt152K/yr +90.1%0.4% conv.
nascar shirts for women93K/yr +16.4%0.3% conv.
nascar shirts for men93K/yr -9.6%0.5% conv.
racing shirt50K/yr +48.4%0.1% conv.
racing shirts for women32K/yr +64.4%0.1% conv.
nascar shirts30K/yr +49.6%0.4% conv.
nascar t shirt24K/yr +104.0%0.4% conv.
race car shirt21K/yr +76.0%0.1% conv.
racing shirts21K/yr +42.6%0.1% conv.
vintage nascar shirt20K/yr +10.1%0.2% conv.

All search terms

Top nascar products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

BAPHITY Graphic Tees Men Motorsport Racing Acid Washed Cotton Short Sleeve Vintage Oversized Streetwear Summer Tshirt Tops Black M

BAPHITY$19.514.5★69 rev

NASCAR Racing Logo - Unisex Adult NASCAR Fan T-Shirt for Men & Women

Junk Food$25.444.4★54 rev

Anti Social Social Club Nascar Daytona Graphic Tee Short Sleeve Cotton Unisex Adult Black Medium NASCAR Race Shirt Motorsport Fan Apparel Streetwear Summer Casual Racing Event Tee

Anti Social Social Club$26.714.5★8 rev

NASCAR Logo - Unisex Adult NASCAR Fan T-Shirt for Men & Women

Junk Food$23.714.9★29 rev

Black Rabbit 90s Racing Intimidator Earnhardt Raise Hell Praise Dale Retro Unisex T-Shirt (Soft Premium Tee - Black Large)

Black Rabbit$34.314.7★146 rev

Newest

by launch date

Racing Shirts for Women Start Your Engines Shirts Car Tshirts Checkered Flag Graphic Race Lover Raceday Short Sleeve Top

Qkdemfa$11.3720 rev

6mo ago

Racing Shirt for Women Vintage Checkered Flag Graphic Tshirt Race Day Car Shirts Casual Short Sleeve Tops

FASHGL$19.17134 rev

6mo ago

Racing Shirt for Women Vintage Checkered Flag Graphic Tshirt Race Day Car Shirts Casual Short Sleeve Tops

FASHGL$19.39134 rev

6mo ago

Qskall Racing Shirts for Women Race Day T Shirt Racing Plaid Tee Tops Cyan

Qskall$10.0824 rev

7mo ago

BAPHITY Graphic Tees Men Motorsport Racing Acid Washed Cotton Short Sleeve Vintage Oversized Streetwear Summer Tshirt Tops Black M

BAPHITY$19.5169 rev

8mo ago

What buyers say about nascar

What buyers praise and complain about, mined from review topics.

What buyers love

Size-Overall30%

“Size is accurate”

Quality-Overall12%

“well made”

Comfort-Overall11%

“super comfortable”

Soft Feel8%

“The material is soft”

Material Quality7%

“Material is thick”

Advertised Vs Actual Product4%

“Just as advertised”

Value For Money3%

“Great price for it”

Color2%

“The color is good”

Breathability2%

“breathable”

Weight Light1%

“lightweight”

What buyers complain about

Size-Overall29%

“Runs a bit large”

Material Quality3%

“The material that is put onto the shirt I did not like”

Color2%

“Not white”

Product Condition2%

“looks like used have marks of makeup on it”

Wrinkles2%

“Shrinks”

Thin2%

“on the thin side”

Machine Wash Suitability2%

“Washed inside out in cool water too so its pretty disheartening”

Print Quality2%

“can't get away from these printed shirts”

Quality-Overall2%

“the shirt quality was awful”

Drying Time2%

“Only washed twice. with cold water., never dried in the dryer and the Castore and Red Bull logos are already coming loose”

Top return reasons

Size-Overall48%

Length9%

Chest Fit9%

Material Quality6%

Transparency6%

Thin3%

Advertised Vs Actual Product3%

Shape/Style2%

Waist Fit2%

Color2%

Common questions

Is nascar profitable to sell on Amazon United States?: The niche generates $87K/yr across 107 tracked products. 2 of 54 products launched in the last 360 days are still selling. 90-day search growth is +45.6%. Flapen's verdict: Worth a look (56/100).
How competitive is the nascar niche?: 51 brands and 68 sellers compete. The top 5 products take 18% of clicks and top 5 brands hold 45% of demand.
What do buyers complain about in nascar?: Top complaints mined from reviews: Size-Overall, Material Quality, Color. The return rate is 6.6% — above our launch gate.
When does demand for nascar peak?: Demand peaks in Feb–May–Jun; the busiest month runs 4.1× the quietest.
What does it cost to enter the nascar niche?: Listings span $6.46–$47.75; the average listing price is $18.85 (sweet spot $15–$100). The average incumbent carries 116 reviews — the moat a new listing must climb.

nascar

nascar market data

Competition & brand share

Demand & seasonality

Top nascar search terms

Top nascar products on Amazon

Top sellers

Newest

Trending

What buyers say about nascar

What buyers love

What buyers complain about

Top return reasons

Common questions

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