naruto costume
Worth a lookShows a sweet-spot price point ($35.22 avg), but weak search conversion (0.3%) keeps it on the watch list.
Avg price
Incredible$35.22avg listing price — sweet spot $15–$100
Price range
Incredible$16.22–$57.97cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Great4.2★avg incumbent rating — lower means beatable quality
Review moat
Great358.29avg incumbent reviews — the moat a new listing must climb
Brand share
Great57%top-5 brand share — no brand owns this niche
Competition
Good47%top-5 click share — leaders hold, buyers still browse
Growth
Good+27.0%90-day search growth — must beat 0% to launch
Returns
Okay4.5%return rate — above 5% kills the launch gate
Market size
Bad$44K$44K/yr · 503K searches
Conversion
Bad0.3%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, naruto costume is a $44K/yr Amazon United States market (503K searches/yr). The top 5 brands hold 57% of demand. Demand peaks in Sep–Oct–Nov. Verdict: Worth a look — 52/100.
Data updated Jul 10, 2026 · scored weekly · How we score niches
naruto costume market data
- Units sold / yr
- 2K–3K
- avg 0–100/product
- Revenue / yr
- $70K–$88K
- units × avg price
- Conversion rate
- 0.3%
- Avg BSR
- #34,928
- Page quality
- 0%
- Prime
- 76%
- Sponsored
- 68%
- Out of stock
- 23.7%
- Avg brand age
- 45 months
- Avg seller age
- 169 days
Competition & brand share
The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.Brands
19 rising
Sellers
52
Top-5 brand share
57%
Top 20: 100%
Top-5 click share
47%
Top 20: 85%
Open market
38%
- miccostumes20%
- Garperkids15%
- AIUKAKP8%
- Bioworld7%
- Nanrui Trade.7%
- Spirit Halloween6%
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — +27.0% search growth over the last 90 days.Peak months: Sep, Oct, Nov · busiest ÷ quietest = 16.1×
Top naruto costume search terms
- naruto cosplay125K/yr
- naruto costume215K/yr
- naruto costume kids58K/yr
- naruto cosplay men8K/yr
- naruto outfit6K/yr
- naruto costumes14K/yr
- naruto costume adult28K/yr
- naruto cosplay costumes6K/yr
- naruto kids costume6K/yr
- naruto costume men7K/yr
Top naruto costume products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
miccostumes Mens Ninja Vest Cosplay Costume Halloween (X-Small)
miccostumes$47.974.6★423 rev
Garperkids Kids Aniime Black and Orange Jacket Pants Set with Holster Halloween Outfit Boys Zipper Up Hoodie Set
Garperkids$29.854.0★7 rev
Nanrui Trade. Halloween Costume Adult Anime Onesie Pajamas Jumpsuit Cosplay for Women Men Nightwear Sleepwear Homewear (L/XL Onesies)
Nanrui Trade.$36.224.2★78 rev
Spirit Halloween Naruto Shippuden Kids Naruto Costume | Officially Licensed | Group Costume | Anime Cosplay | Naruto Cosplay
Spirit Halloween$39.504.6★955 rev
Anime Dragon Robe Bathrobe Anime Pajamas Onesie for Mens One-Piece Costume Men Bath Robe Soft Long Bathrobes Cosplay
Bulex$30.604.4★185 rev
Newest
by launch date
ZYGXRRCY US Size Anime Cosplay Shoes Black Party Shoes Women/Men Boots 32#-46# (EUR 40#)
ZYGXRRCY$18.096 rev
IOPBOT Unisex Anime Hoodie Cosplay Costume Men Black 3D Novelty Hooded Sweatshirt Pullover Jacket Outerwear Coat for Women (3XL-Black)
IOPBOT$32.68109 rev
Garperkids Kids Aniime Black and Orange Jacket Pants Set with Holster Halloween Outfit Boys Zipper Up Hoodie Set
Garperkids$29.857 rev
Garperkids Kids Aniime Black and Orange Jacket Pants Set with Holster Halloween Outfit Boys Zipper Up Hoodie Set
Garperkids$29.747 rev
haikyuu Women Ninja Cosplay One Piece Swimsuit Halter Mesh Cutout Bodysuit Bathing Suit and Short Jacket Cover-up Yellow
haikyuu$42.7111 rev
Trending
90-day click momentumNanrui Trade. Halloween Costume Adult Anime Onesie Pajamas Jumpsuit Cosplay for Women Men Nightwear Sleepwear Homewear (L/XL Onesies)
Nanrui Trade.$36.224.2★
haikyuu Women Ninja Cosplay One Piece Swimsuit Halter Mesh Cutout Bodysuit Bathing Suit and Short Jacket Cover-up Yellow
haikyuu$43.164.2★
AIUKAKP Anime Cosplay Costume Anime Dress Red Cosplay Ouftits Halloween Women
AIUKAKP$35.363.4★
Ripple Junction Naruto Shippuden Mens Hooded Sweatshirt Anime Cosplay Costume Forehead Protector Medium Orange
Ripple Junction$53.984.7★
haikyuu Women Ninja Cosplay One Piece Swimsuit Halter Mesh Cutout Bodysuit Bathing Suit and Short Jacket Cover-up Yellow
haikyuu$42.714.2★
What buyers say about naruto costume
What buyers praise and complain about, mined from review topics.What buyers love
“They are very comfortable”
“Good quality headband”
“Well fit”
“great value for the money”
“It also feels thick”
“Didn't feel like it was gonna fall apart or anything and was cozy”
“As described”
“Good material”
“It keeps me warm”
“LOVE and easy to style”
What buyers complain about
“so I was concerned the pants would be way too large”
“The quality is poor”
“Not good durability”
“is super itchy”
“Material is a little thinner than expected”
“I am very disappointed in the false advertisement”
“It is on the expensive side”
“Came with seams not sewn in the pocket and foot cuff”
“came with a hole in the right pocket”
“Also, the material is scratchy and uncomfortable”
Top return reasons
Common questions
- Is naruto costume profitable to sell on Amazon United States?
- The niche generates $44K/yr across 34 tracked products. 0 of 3 products launched in the last 360 days are still selling. 90-day search growth is +27.0%. Flapen's verdict: Worth a look (52/100).
- How competitive is the naruto costume niche?
- 19 brands and 52 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 57% of demand.
- What do buyers complain about in naruto costume?
- Top complaints mined from reviews: Size-Overall, Quality-Overall, Durability. The return rate is 4.5%.
- When does demand for naruto costume peak?
- Demand peaks in Sep–Oct–Nov; the busiest month runs 16.1× the quietest.
- What does it cost to enter the naruto costume niche?
- Listings span $16.22–$57.97; the average listing price is $35.22 (sweet spot $15–$100). The average incumbent carries 358 reviews — the moat a new listing must climb.