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Nana Necklace

Maybe

Returns run at only 0.8% of orders. But shoppers spend only $65K a year here, so Nana Necklace is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$65K/yr82K searches / yr
90-day growth
+77.1%search demand this quarter
Competition
62%top-5 click share · 17 brands · 19 sellers

Flapen Score

Nana Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nana Necklace is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nana Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Nana Necklace 82K times last year and spent an estimated $65K. The top 5 brands take 74% of clicks. Demand peaks in May–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

3.6% of searches ended in a purchase last week.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +77.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+77.1%
Conversion, latest week
3.6%
Market size, estimated
$65Ka year
Peak month
December10.6× the quietest month
Top search term
nana necklace43K searches a year

02 · Price

A sale here is worth $22.18.

Listings sell for $22.18 on average, from $6.97 to $137.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.18 that is $0 to $2K a year per listing.

Average price
$22.18inside the $15 to $100 sweet spot
Price range
$6.97–$137.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #6,456 within Pendant Necklaces. It carries 1,000 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#6,456in Pendant Necklaces
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,000per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 4 launches as successful.

4 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Nana Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

$0$6K$13K$19K$26K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)1 product missing review or click data not plotted

Brands

17 falling

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • Btysun28%
  • OMSEEN14%
  • DOGMEM12%
  • HUTIMY11%
  • Lcherry9%
  • Huiuy4%

Demand

Nana Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Nana Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nana necklace43K/yr
  • nana necklaces for women21K/yr
  • nana jewelry18K/yr

Reviews and returns

What reviews say buyers love and hate about Nana Necklace

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Quality-Overall50%−0.07

Bad Quality

Poor quality

Would not reccomend due to quality

Chain/Key Quality33%−0.03

Looked ridiculously cheap the way the Nana was connected to the chain

Durability17%−0.02

first one broke when putting on

it broke 3 days of wearing it

Love

Gifting Purpose32%+0.44

Great gift

Awesome gift set for your loved one

Definitely makes a thoughtful gift for someone special

Quality-Overall14%−0.07

Good quality,

Everything is nice quality and cute

Good quality for price

Advertised Vs Actual Product13%+1.53

Beautiful, as described

It looks just like the pictures

same as pictured

Chain/Key Quality10%−0.03

my girls bought this for their NANA she loved it nice chain

Beautiful necklace

Value For Money10%+1.20

Great value for the price

for the price you cant beat it

Nice value

Return

0.8% Return rate 72% Fixable by listing

Size-Overall46%▃█▃▃▅▂
Advertised Vs Actual Product13%▃▁█▆▃▆
Chain/Key Quality9%▅▁▁▁▇█

Looked ridiculously cheap the way the Nana was connected to the chain

Quality-Overall6%▁▁▁▁█▅

Bad Quality

Poor quality

Would not reccomend due to quality

Color4%█▁▁▁▁▁

FAQ

Common Nana Necklace questions

Answered from the same tracked data.