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Nana Necklace

Maybe

An estimated 0.8% of orders come back. But shoppers spend an estimated $65K a year here, so Nana Necklace is a Maybe.

Flapen Score
53
53 / 100
Top 19% of 16,930 Clothing, Shoes & Jewelry niches · +8 vs the category median of 45
Market size
$65K/yr82K searches / yr
90-day growth
+77.1%search demand this quarter
Competition
62%top-5 click share · 17 brands · 19 sellers

Flapen Score

Nana Necklace against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Nana Necklace is stronger. Inside it, weaker.

53Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Nana Necklace market on Amazon at a glance

Shoppers on Amazon United States searched for Nana Necklace 82K times last year and spent an estimated $65K. The top 5 brands take 74% of clicks. Demand peaks in May–Dec. Flapen scores it 53 out of 100, a Maybe.

01 · Demand

An estimated 3.6% of those searches ended in a purchase.

Shoppers searched for this 82K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.6% of those searches ended in a purchase. Searches in the last 90 days moved +77.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $65K a year.

Searches, last 12 months
82K
Growth, 90 days vs prior 90
+77.1%
Conversion, latest week
3.6%
Market size, estimated
$65Ka year
Peak month
December10.6× the quietest month
Top search term
nana necklace43K searches a year

02 · Price

A sale here is worth $22.18.

Listings sell for $22.18 on average, from $6.97 to $137.99. Amazon reports units sold in ranges. This niche sold 3K to 3K a year. The average listing sells 0 to 100 of them. At $22.18 that is $0 to $2K a year per listing.

Average price
$22.18inside the $15 to $100 sweet spot
Price range
$6.97–$137.99
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
3K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
0.8%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

81% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 9.7% of listings are out of stock. The average listing ranks #6,456 within Pendant Necklaces. It carries 1,000 reviews at 4.67 stars, so a new listing needs social proof before a better product.

Sponsored listings
81%
Prime listings
100%
Out of stock, average day
9.7%
Average rank
#6,456in Pendant Necklaces
Average rating
4.67 starsAmazon United States average 4.42 stars
Average reviews
1,000per listing
Listings tracked
21

04 · Newcomers

0 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Nana Necklace products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 62% of clicks. Leaders hold, but buyers still shop past them.

Brands

17 falling

Sellers

19

Top-5 brand share

74%

Top 20: 100%

Top-5 click share

62%

Top 20: 100%

Open market

22%

  • Brand 128%
  • Brand 214%
  • Brand 312%
  • Brand 411%
  • Brand 59%
  • Brand 64%

Demand

Nana Necklace search demand

Weekly searches over the year, seasonality beneath. Pick a range.

10K6KSpike '24Holiday '24Spike '25Prime Day '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: May, Dec · busiest ÷ quietest = 10.6×

Search terms

Top Nana Necklace search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • nana necklace43K/yr
  • nana necklaces for women21K/yr
  • nana jewelry18K/yr

Reviews and returns

What reviews say buyers love and hate about Nana Necklace

We read the reviews and the return reasons for every product selling here.

32%of positive reviews mention “Gifting Purpose”
50%of negative reviews mention “Quality-Overall”
0.8%of orders come back
“Bad Quality”
A buyer, on “Quality-Overall”50% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

14 topics

NegativePositive

FAQ

Common Nana Necklace questions

Answered from the same tracked data.