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Name Tape

Fail

Shoppers spend an estimated $29K a year here, so Name Tape is a Fail.

Flapen Score
33
33 / 100
Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 45
Market size
$29K/yr106K searches / yr
90-day growth
-13.2%search demand this quarter
Competition
65%top-5 click share · 9 brands · 8 sellers

Flapen Score

Name Tape against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Name Tape is stronger. Inside it, weaker.

33Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name Tape market on Amazon at a glance

Shoppers on Amazon United States searched for Name Tape 106K times last year and spent an estimated $29K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug. Flapen scores it 33 out of 100, a Fail.

01 · Demand

An estimated 3.1% of those searches ended in a purchase.

Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.

Searches, last 12 months
106K
Growth, 90 days vs prior 90
-13.2%
Conversion, latest week
3.1%
Market size, estimated
$29Ka year
Peak month
August2.1× the quietest month
Top search term
name tape24K searches a year

02 · Price

A sale here is worth $8.69.

Listings sell for $8.69 on average, from $3.99 to $21.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $8.69 that is $0 to $869 a year per listing.

Average price
$8.69under the $15 to $100 sweet spot
Price range
$3.99–$21.62
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–2K
Units per listing a year
0–100
Revenue per listing a year
$0–$869
Returns
0.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

69% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #258 within Shops. It carries 2,497 reviews at 4.59 stars, so a new listing needs social proof before a better product.

Sponsored listings
69%
Prime listings
0%
Out of stock, average day
1.2%
Average rank
#258in Shops
Average rating
4.59 starsAmazon United States average 4.42 stars
Average reviews
2,497per listing
Listings tracked
16

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
62 months

Products

Top Name Tape products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 65% of clicks. Leaders hold, but buyers still shop past them.

Brands

9 flat

Sellers

8

Top-5 brand share

88%

Top 20: 100%

Top-5 click share

65%

Top 20: 100%

Open market

8%

  • Brand 138%
  • Brand 234%
  • Brand 35%
  • Brand 45%
  • Brand 55%
  • Brand 65%
  • Open — no brand owns it (3 brands, 8%)

Demand

Name Tape search demand

Weekly searches over the year, seasonality beneath. Pick a range.

6K4KSepDecMarJunAugNovMarMay

Peak months: Jul, Aug · busiest ÷ quietest = 2.1×

Search terms

Top Name Tape search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • name tape24K/yr
  • velcro name tape14K/yr
  • military name patch12K/yr
  • name tapes10K/yr
  • military name tapes velcro6K/yr
  • military name tape9K/yr
  • custom name tape7K/yr
  • name tapes with velcro16K/yr
  • military name tag5K/yr
  • custom name tapes with velcro3K/yr

Reviews and returns

What reviews say buyers love and hate about Name Tape

We read the reviews and the return reasons for every product selling here.

51%of positive reviews mention “Quality-Overall”
20%of negative reviews mention “Size-Overall”
<0.1%of orders come back, a rate Amazon rounds to zero
“Was not the right size”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

12 topics

NegativePositive

FAQ

Common Name Tape questions

Answered from the same tracked data.