Name Tape
FailShoppers spend an estimated $29K a year here, so Name Tape is a Fail.
- Flapen Score
- 33 / 100Ranks 15,219 of 16,930 Clothing, Shoes & Jewelry niches · −12 vs the category median of 4533
- Market size
- $29K/yr106K searches / yr
- 90-day growth
- -13.2%search demand this quarter
- Competition
- 65%top-5 click share · 9 brands · 8 sellers
Flapen Score
Name Tape against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, Name Tape is stronger. Inside it, weaker.
Market
The Name Tape market on Amazon at a glance
Shoppers on Amazon United States searched for Name Tape 106K times last year and spent an estimated $29K. The top 5 brands take 88% of clicks. Demand peaks in Jul–Aug. Flapen scores it 33 out of 100, a Fail.
01 · Demand
An estimated 3.1% of those searches ended in a purchase.
Shoppers searched for this 106K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 3.1% of those searches ended in a purchase. Searches in the last 90 days moved -13.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $29K a year.
- Searches, last 12 months
- 106K
- Growth, 90 days vs prior 90
- -13.2%
- Conversion, latest week
- 3.1%
- Market size, estimated
- $29Ka year
- Peak month
- August2.1× the quietest month
- Top search term
- name tape24K searches a year
02 · Price
A sale here is worth $8.69.
Listings sell for $8.69 on average, from $3.99 to $21.62. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $8.69 that is $0 to $869 a year per listing.
- Average price
- $8.69under the $15 to $100 sweet spot
- Price range
- $3.99–$21.62
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$869
- Returns
- 0.0%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is reviews.
69% of listings pay for placement with sponsored ads. 0% ship with Prime. On an average day, 1.2% of listings are out of stock. The average listing ranks #258 within Shops. It carries 2,497 reviews at 4.59 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 69%
- Prime listings
- 0%
- Out of stock, average day
- 1.2%
- Average rank
- #258in Shops
- Average rating
- 4.59 starsAmazon United States average 4.42 stars
- Average reviews
- 2,497per listing
- Listings tracked
- 16
04 · Newcomers
0 of last year's 1 launches cleared the first-year sales bar.
1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 62 months on average, so the names here are established.
- Launched, last 12 months
- 1
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 62 months
Products
Top Name Tape products & what they sell for
The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.
Prices and ratings read from Amazon on Jul 12, 2026. The live listing can differ.
Top sellers
by estimated 90-day click share
Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 12,867
- Age
- 1y ago

Custom Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.
- Price
- $7.55
- Rating
- 4.7/5
- Reviews
- 2,491
- Age
- 6y ago

Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.
- Price
- $7.40
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 2y ago

2 Pieces Custom Multicam OCP Name Tapes (Sew on or with Hook Fastener)
- Price
- $5.75
- Rating
- 4.6/5
- Reviews
- 409
- Age
- 9y ago

Multicam OCP Custom Name & Army Tape 4 Piece Set(Sew On or Hook Fastener) + Customized
- Price
- $14.93
- Rating
- 4.6/5
- Reviews
- 628
- Age
- 5y ago
Trending
estimated 90-day click momentum
Custom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.
- Price
- $8.88
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 7mo ago

Embroidery Name Patches 2 Pieces Custom Personalized Military Tapes Tag Customized Logo ID for Multiple Clothing Bags Vest Jackets Work Shirts (Normal)
- Price
- $6.39
- Rating
- 4.6/5
- Reviews
- 6,854
- Age
- 7y ago

2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes
- Price
- $5.96
- Rating
- 4.7/5
- Reviews
- 184
- Age
- 2y ago

Custom Army OCP Multicam Name Tape 4-Piece Set Scorpion Camouflage with Hook Fastener Personalized Military Uniform Patches by Tactical Stitches
- Price
- $14.29
- Rating
- 4.8/5
- Reviews
- 919
- Age
- 10y ago

Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 12,867
- Age
- 1y ago
Newest
by launch date
Custom 2 Line Uniform Name Tapes 56 Fabric Options Different Font Styles Available in 5 Sizes.
- Price
- $8.88
- Rating
- 3.6/5
- Reviews
- 10
- Age
- 7mo ago

Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (Black with Fastener)
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 12,867
- Age
- 1y ago

Custom Uniform Embroidered Military Name Tape Army Airforce Police Sew-on or with Fastener (OD Green with Fastener)
- Price
- $3.99
- Rating
- 4.7/5
- Reviews
- 12,867
- Age
- 1y ago

2 PCS Custom Embroidered Name Patches Personalized Personalized Tactical Morale Embroidered Name Tapes for Hats Caps Bags Backpacks Tactical Vest Military Name Tag Hook and Loop or Iron On Tapes
- Price
- $5.96
- Rating
- 4.7/5
- Reviews
- 184
- Age
- 2y ago

Custom Uniform Name Tapes Webbing Colors Different Font Styles Available in 5 Sizes.
- Price
- $7.40
- Rating
- 4.6/5
- Reviews
- 300
- Age
- 2y ago
Competition
Competition: brands, sellers & click share
The top 5 products take an estimated 65% of clicks. Leaders hold, but buyers still shop past them.
Brands
9 flat
Sellers
8
Est. top-5 brand share
88%
Top 20: 100%
Est. top-5 click share
65%
Top 20: 100%
Open market
8%
- Northern Safari38%
- JSM Auto34%
- AAFES Alt.5%
- American Embroidery5%
- DayDay Patch5%
- Tactical Stitches5%
- Open — no brand owns it (3 brands, 8%)
Demand
Name Tape search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Jul, Aug · busiest ÷ quietest = 2.1×
Search terms
Top Name Tape search terms shoppers use
The exact words shoppers type, with estimated yearly volume, growth, and conversion.
- name tape24K/yr
- velcro name tape14K/yr
- military name patch12K/yr
- name tapes10K/yr
- military name tapes velcro6K/yr
- military name tape9K/yr
- custom name tape7K/yr
- name tapes with velcro16K/yr
- military name tag5K/yr
- custom name tapes with velcro3K/yr
Reviews and returns
What reviews say buyers love and hate about Name Tape
We read the reviews and the return reasons for every product selling here.
“Was not the right size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
12 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common Name Tape questions
Answered from the same tracked data.
Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data









