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Name Necklace Personalized

Maybe

Products sell for $20.73 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Name Necklace Personalized is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$536K/yr3.2M searches / yr
90-day growth
-3.2%search demand this quarter
Competition
59%top-5 click share · 19 brands · 24 sellers

Flapen Score

Name Necklace Personalized against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Name Necklace Personalized is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name Necklace Personalized market on Amazon at a glance

Shoppers on Amazon United States searched for Name Necklace Personalized 3.2M times last year and spent an estimated $536K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

0.8% of searches ended in a purchase last week.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. In the latest week, 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $536K a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
0.8%
Market size, estimated
$536Ka year
Peak month
December3.0× the quietest month
Top search term
name necklace831K searches a year

02 · Price

A sale here is worth $20.73.

Listings sell for $20.73 on average, from $9.08 to $53.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.73 that is $2K to $5K a year per listing.

Average price
$20.73inside the $15 to $100 sweet spot
Price range
$9.08–$53.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,362 within Pendant Necklaces. It carries 2,329 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
71%
Out of stock, average day
7.9%
Average rank
#1,362in Pendant Necklaces
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,329per listing
Listings tracked
21

04 · Newcomers

Amazon counts 0 of last year's 1 launches as successful.

1 products launched here in the last 12 months. Amazon counts 0 of them as successful launches, new products that hit its first-year sales bar. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Name Necklace Personalized products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

$0$54K$107K$161K$214K1101001K10K100K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

19 falling

Sellers

24

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

34%

  • PAVOI31%
  • STORUP9%
  • TinyName7%
  • kate spade new york7%
  • U76%
  • DayOfShe5%

Demand

Name Necklace Personalized search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Name Necklace Personalized search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • name necklace831K/yr
  • name necklaces for women376K/yr
  • custom necklace326K/yr
  • custom name necklace297K/yr
  • custom necklaces for women190K/yr
  • name plate necklaces148K/yr
  • personalized necklaces for women170K/yr
  • personalized necklace132K/yr
  • gold name necklace78K/yr
  • custom jewelry74K/yr

Reviews and returns

What reviews say buyers love and hate about Name Necklace Personalized

What buyers praise, what they complain about and why they send it back, from the reviews.

Complain

Size-Overall19%−0.06

Bigger than I expected

The chain is shorter than anticipated

So small

Durability16%−0.19

Diamond fell out

falls apart

broke within a week

Quality-Overall13%+0.35

Cheaply made

Extremely low quality

Poor quality

Chain/Key Quality13%

chain broke

Cheap chain

Chain broke again

Precious Gemstone5%−0.05

a diamond already fell out

Stones fall out

one of those stones fell out as well

Love

Quality-Overall24%+0.35

Great price & quality of the necklace

Its a good quality necklace especially for the price

Good quality

Advertised Vs Actual Product9%+0.73

Exactly as pictured

Exactly as advertised

Exactly as described

Value For Money9%+0.80

Great value

a affordable price

price was fair

Chain/Key Quality7%

I love my chain

Sturdy chain

the chain seems very durable

Gifting Purpose7%+0.72

Nice gift idea

NIce gift

Great Gift

Return

2.0% Return rate 65% Fixable by listing

Size-Overall43%▇▇█▇██

Bigger than I expected

The chain is shorter than anticipated

So small

Chain/Key Quality14%██▆▇▅▆

chain broke

Cheap chain

Chain broke again

Quality-Overall7%▄▆▆██▇

Cheaply made

Extremely low quality

Poor quality

Advertised Vs Actual Product6%▆▆▇▇█▅

Not as advertised

Not like the picture

Misleading pictures

Metal Authenticity5%▄▃▇▅▅█

The gold is already coming off

The little cross is no longer gold

NOT gold plated

FAQ

Common Name Necklace Personalized questions

Answered from the same tracked data.