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Name Necklace Personalized

Maybe

Products sell for $20.73 on average, inside the sweet spot. But buyers convert on only 0.8% of searches, so Name Necklace Personalized is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$536K/yr3.2M searches / yr
90-day growth
-3.2%search demand this quarter
Competition
59%top-5 click share · 19 brands · 24 sellers

Flapen Score

Name Necklace Personalized against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, Name Necklace Personalized is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The Name Necklace Personalized market on Amazon at a glance

Shoppers on Amazon United States searched for Name Necklace Personalized 3.2M times last year and spent an estimated $536K. The top 5 brands take 60% of clicks. Demand peaks in Dec. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.8% of those searches ended in a purchase.

Shoppers searched for this 3.2M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.8% of those searches ended in a purchase. Searches in the last 90 days moved -3.2% against the 90 days before. Searches, conversion and average price together put the market at an estimated $536K a year.

Searches, last 12 months
3.2M
Growth, 90 days vs prior 90
-3.2%
Conversion, latest week
0.8%
Market size, estimated
$536Ka year
Peak month
December3.0× the quietest month
Top search term
name necklace831K searches a year

02 · Price

A sale here is worth $20.73.

Listings sell for $20.73 on average, from $9.08 to $53.30. Amazon reports units sold in ranges. This niche sold 8K to 10K a year. The average listing sells 100 to 250 of them. At $20.73 that is $2K to $5K a year per listing.

Average price
$20.73inside the $15 to $100 sweet spot
Price range
$9.08–$53.30
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
8K–10K
Units per listing a year
100–250
Revenue per listing a year
$2K–$5K
Returns
2.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is ads and reviews.

90% of listings pay for placement with sponsored ads. 71% ship with Prime. On an average day, 7.9% of listings are out of stock. The average listing ranks #1,362 within Pendant Necklaces. It carries 2,329 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
90%
Prime listings
71%
Out of stock, average day
7.9%
Average rank
#1,362in Pendant Necklaces
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
2,329per listing
Listings tracked
21

04 · Newcomers

0 of last year's 1 launches cleared the first-year sales bar.

1 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 37 months on average, so the names here are settling in.

Launched, last 12 months
1
Successful launches
0Amazon's first-year sales bar
Average brand age
37 months

Products

Top Name Necklace Personalized products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 59% of clicks. Leaders hold, but buyers still shop past them.

Brands

19 falling

Sellers

24

Top-5 brand share

60%

Top 20: 100%

Top-5 click share

59%

Top 20: 98%

Open market

34%

  • Brand 131%
  • Brand 29%
  • Brand 37%
  • Brand 47%
  • Brand 56%
  • Brand 65%

Demand

Name Necklace Personalized search demand

Weekly searches over the year, seasonality beneath. Pick a range.

175K125KHoliday '24Spike '25Holiday '25Spike '26SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 3.0×

Search terms

Top Name Necklace Personalized search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • name necklace831K/yr
  • name necklaces for women376K/yr
  • custom necklace326K/yr
  • custom name necklace297K/yr
  • custom necklaces for women190K/yr
  • name plate necklaces148K/yr
  • personalized necklaces for women170K/yr
  • personalized necklace132K/yr
  • gold name necklace78K/yr
  • custom jewelry74K/yr

Reviews and returns

What reviews say buyers love and hate about Name Necklace Personalized

We read the reviews and the return reasons for every product selling here.

24%of positive reviews mention “Quality-Overall”
19%of negative reviews mention “Size-Overall”
2.0%of orders come back
“Bigger than I expected”
A buyer, on “Size-Overall”19% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common Name Necklace Personalized questions

Answered from the same tracked data.