Myra Wallet

Shoppers searched for this 243K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.9% of those searches ended in a purchase. Searches in the last 90 days moved -12.1% against the 90 days before. Searches, conversion and average price together put the market at an estimated $166K a year.

Searches, last 12 months

243K

Growth, 90 days vs prior 90

-12.1%

Conversion, latest week

0.9%

Market size, estimated

$166Ka year

Peak month

December3.1× the quietest month

Top search term

sts ranchwear purses and handbags74K searches a year

Listings sell for $77.36 on average, from $12.63 to $235.24. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $77.36 that is $0 to $8K a year per listing.

Average price

$77.36inside the $15 to $100 sweet spot

Price range

$12.63–$235.24

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$8K

Returns

5.0%of orders · Amazon United States median 2.1%

47% of listings pay for placement with sponsored ads. 86% ship with Prime. On an average day, 14.2% of listings are out of stock. The average listing ranks #24,552 within Shoulder Bags. It carries 679 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings

47%

Prime listings

86%

Out of stock, average day

14.2%

Average rank

#24,552in Shoulder Bags

Average rating

4.53 starsAmazon United States average 4.42 stars

Average reviews

679per listing

Listings tracked

97

13 products launched here in the last 12 months. 3 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 48 months on average, so the names here are settling in.

Launched, last 12 months

13

Successful launches

3Amazon's first-year sales bar

Average brand age

48 months