myra wallet
Skip itWeak search conversion (0.9%) — this niche doesn't clear our bar today.
Competition
Great21%top-5 click share — an open shelf
Avg price
Great$77.36avg listing price — sweet spot $15–$100
Review moat
Good678.53avg incumbent reviews — the moat a new listing must climb
Price range
Okay$12.63–$235.24cheapest to priciest tracked listing — scored on the share inside $15–$100
Quality gap
Okay4.5★avg incumbent rating — lower means beatable quality
Brand share
Okay84%top-5 brand share — brands hold most of the demand
Market size
Okay$166K$166K/yr · 243K searches
Returns
Okay5.0%return rate — above 5% kills the launch gate
Growth
Bad-12.1%90-day search growth — must beat 0% to launch
Conversion
Bad0.9%search→purchase rate — share of searches ending in a sale
According to Flapen's Amazon United States niche tracking, myra wallet is a $166K/yr Amazon United States market (243K searches/yr). The top 5 brands hold 84% of demand. Demand peaks in Nov–Dec. Verdict: Skip it — 42/100.
Data updated Jul 21, 2026 · scored weekly · How we score niches
myra wallet market data
- Units sold / yr
- 2K–2K
- avg 0–100/product
- Revenue / yr
- $116K–$155K
- units × avg price
- Conversion rate
- 0.9%
- Avg BSR
- #24,552
- Page quality
- 0%
- Prime
- 86%
- Sponsored
- 47%
- Out of stock
- 14.2%
- Avg brand age
- 48 months
- Avg seller age
- 162 days
Competition & brand share
Clicks spread well past the top 5 (21% combined) — an open shelf where new products get seen.Brands
24 rising
Sellers
66
Top-5 brand share
84%
Top 20: 99%
Top-5 click share
21%
Top 20: 50%
Open market
13%
- STS Ranchwear61%
- Cannabinology11%
- Seaguar5%
- Omega Genetix4%
- Generic3%
- Merbaa3%
- Open — no brand owns it (18 brands, 13%)
Demand & seasonality
Weekly Amazon search volume, last 104 weeks — -12.1% search growth over the last 90 days.Peak months: Nov, Dec · busiest ÷ quietest = 3.1×
Top myra wallet search terms
- sts ranchwear purses and handbags74K/yr
- sts41K/yr
- sts ranchwear39K/yr
- sts spray12K/yr
- sts purse15K/yr
- silver thiosulfate9K/yr
- sts wallet9K/yr
- sts ranchwear purse18K/yr
- sts ranchwear wallet11K/yr
- sts wallets women10K/yr
Top myra wallet products on Amazon
Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.
All 24 tracked products in this niche — three views at once, no toggling.
Top sellers
by 90-day click share
Cannabinology Feminized Seed Spray | 8 oz/240 ml Bottle | Breed 100% Female Seeds (Feminized Seeds) | Silver Thiosulfate Spray Kit | STS Spray Kit | Reversal Spray (8 oz - with Spray Bottle)
Cannabinology$35.484.0★141 rev
Seaguar STS Trout/Steelhead 100% Fluorocarbon Fishing Line 8lbs 100yds Break Strength/Length - 08STS100
Seaguar$12.634.7★1,333 rev
STS Ranchwear Womens Brown Full-Grain Leather Magnetic Wallet/Travel/Passport Case
STS Ranchwear$56.904.7★265 rev
STS Ranchwear Womens Baroness Basic Bliss Lily Veg-Tan Leather Crossbody Bag OS
STS Ranchwear$130.215.0★8 rev
STS Cowhide Montana Tote Color: Tornado/Cowhide (STS-30455)
STS Ranchwear$87.124.5★10 rev
Newest
by launch date
STS Ranchwear Womens Baroness Olivia Crossbody - Genuine Full Grain Leather Western Bag w/Card Organizer & Concealed Carry
STS Ranchwear$180.262 rev
Ranch Junkie Mercantile Rancho Vintage Brown Leather Bucket Bag
Ranch Junkie Mercantile$143.970 rev
Omega Genetix Feminized Seed Spray | 1 oz Silver Thiosulfate Solution | STS
Omega Genetix$20.2711 rev
STS Ranchwear Womens Baroness Basic Bliss Lily Veg-Tan Leather Crossbody Bag OS
STS Ranchwear$130.218 rev
STS Ranchwear Womens Vaquero Sachi Cowhide/Tan Leather Sling Bag OS
STS Ranchwear$111.1034 rev
Trending
90-day click momentumRanch Junkie Mercantile Rancho Vintage Brown Leather Bucket Bag
Ranch Junkie Mercantile$143.970.0★
STS Ranchwear Womens Baroness Olivia Crossbody - Genuine Full Grain Leather Western Bag w/Card Organizer & Concealed Carry
STS Ranchwear$180.265.0★
Seaguar STS Trout/Steelhead 100% Fluorocarbon Fishing Line 8lbs 100yds Break Strength/Length - 08STS100
Seaguar$12.634.7★
Merbaa Western Cowhide Hairon Leather Brown Tote Bag for Women With Adjustable Tooled Shoulder Strap Leather Purse
Merbaa$102.944.4★
STS Ranchwear Womens Brown Full-Grain Leather Magnetic Wallet/Travel/Passport Case
STS Ranchwear$56.904.7★
What buyers say about myra wallet
What buyers praise and complain about, mined from review topics.What buyers love
“Excellent product”
“Real leather”
“perfect fit”
“reasonable price”
“As advertised”
“Beautiful color”
“Love all the card spaces”
“Nice amount of storage”
“ease of use”
“the design is amazing”
What buyers complain about
“The bag is small in size”
“The strap was missing”
“Did not work”
“Zipper is CHEAP”
“Looks can be deceiving”
“Cheap bag completely fell apart”
“It has a very strong chemical smell”
“Quite a bit darker than the picture”
“not worth the price I paid for it”
“Poor quality of hide”
Top return reasons
Common questions
- Is myra wallet profitable to sell on Amazon United States?
- The niche generates $166K/yr across 97 tracked products. 3 of 13 products launched in the last 360 days are still selling. 90-day search growth is -12.1%. Flapen's verdict: Skip it (42/100).
- How competitive is the myra wallet niche?
- 24 brands and 66 sellers compete. The top 5 products take 21% of clicks and top 5 brands hold 84% of demand.
- What do buyers complain about in myra wallet?
- Top complaints mined from reviews: Size-Overall, Strap/String Quality, Functionality-Overall. The return rate is 5.0%.
- When does demand for myra wallet peak?
- Demand peaks in Nov–Dec; the busiest month runs 3.1× the quietest.
- What does it cost to enter the myra wallet niche?
- Listings span $12.63–$235.24; the average listing price is $77.36 (sweet spot $15–$100). The average incumbent carries 679 reviews — the moat a new listing must climb.