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My Orders

Fail

Demand is soft, at -55.4% this quarter, so My Orders is a Fail.

Flapen Score
27
27 / 100
Ranks 16,290 of 16,930 Clothing, Shoes & Jewelry niches · −18 vs the category median of 45
Market size
$226K/yr63.0M searches / yr
90-day growth
-55.4%search demand this quarter
Competition
83%top-5 click share · 9 brands · 17 sellers

Flapen Score

My Orders against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, My Orders is stronger. Inside it, weaker.

27Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Orders market on Amazon at a glance

Shoppers on Amazon United States searched for My Orders 63.0M times last year and spent an estimated $226K. The top 5 brands take 85% of clicks. Demand peaks in Dec. Flapen scores it 27 out of 100, a Fail.

01 · Demand

An estimated 0.0% of those searches ended in a purchase.

Shoppers searched for this 63.0M times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.0% of those searches ended in a purchase. Searches in the last 90 days moved -55.4% against the 90 days before. Searches, conversion and average price together put the market at an estimated $226K a year.

Searches, last 12 months
63.0M
Growth, 90 days vs prior 90
-55.4%
Conversion, latest week
0.0%
Market size, estimated
$226Ka year
Peak month
December2.0× the quietest month
Top search term
my orders61.6M searches a year

02 · Price

A sale here is worth $11.96.

Listings sell for $11.96 on average, from $2.31 to $18.92. Amazon reports units sold in ranges. This niche sold 20K to 25K a year. The average listing sells 500 to 750 of them. At $11.96 that is $6K to $9K a year per listing.

Average price
$11.96under the $15 to $100 sweet spot
Price range
$2.31–$18.92
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
20K–25K
Units per listing a year
500–750
Revenue per listing a year
$6K–$9K
Returns
15.0%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is reviews.

45% of listings pay for placement with sponsored ads. 64% ship with Prime. On an average day, 1.9% of listings are out of stock. The average listing ranks #1,441 within Lingerie. It carries 2,591 reviews at 4.06 stars, so a new listing needs social proof before a better product.

Sponsored listings
45%
Prime listings
64%
Out of stock, average day
1.9%
Average rank
#1,441in Lingerie
Average rating
4.06 starsAmazon United States average 4.42 stars
Average reviews
2,591per listing
Listings tracked
11

04 · Newcomers

1 of last year's 3 launches cleared the first-year sales bar.

3 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 46 months on average, so the names here are settling in.

Launched, last 12 months
3
Successful launches
1Amazon's first-year sales bar
Average brand age
46 months

Products

Top My Orders products & what they sell for

Every tracked product: its share of the shelf, its reviews, and its price.

Sign in to see the products

The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.

Competition

Competition: brands, sellers & click share

The top 5 products take 83% of clicks. A locked shelf that new listings rarely crack.

Brands

9 falling

Sellers

17

Top-5 brand share

85%

Top 20: 100%

Top-5 click share

83%

Top 20: 100%

Open market

9%

  • Brand 134%
  • Brand 227%
  • Brand 312%
  • Brand 47%
  • Brand 56%
  • Brand 66%
  • Open — no brand owns it (3 brands, 9%)

Demand

My Orders search demand

Weekly searches over the year, seasonality beneath. Pick a range.

4.0M3.0MSpike '24Holiday '24SepDecMarJunAugNovMarMay

Peak months: Dec · busiest ÷ quietest = 2.0×

Search terms

Top My Orders search terms shoppers use

The exact words shoppers type, with yearly volume, growth, and conversion.

  • my orders61.6M/yr
  • mis pedidos774K/yr
  • my irders139K/yr
  • myorders105K/yr
  • my otders55K/yr
  • my ordets42K/yr
  • my orderd36K/yr
  • my prime orders20K/yr
  • my oders25K/yr
  • my orders with amazon prime30K/yr

Reviews and returns

What reviews say buyers love and hate about My Orders

We read the reviews and the return reasons for every product selling here.

39%of positive reviews mention “Comfort-Overall”
35%of negative reviews mention “Size-Overall”
15.0%of orders come back
“Runs large”
A buyer, on “Size-Overall”35% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

17 topics

NegativePositive

FAQ

Common My Orders questions

Answered from the same tracked data.