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My Melody Costume

Fail

Shoppers spend an estimated $5K a year here, so My Melody Costume is a Fail.

Flapen Score
46
46 / 100
Top 46% of 16,930 Clothing, Shoes & Jewelry niches · +1 vs the category median of 45
Market size
$5K/yr113K searches / yr
90-day growth
+9.0%search demand this quarter
Competition
33%top-5 click share · 33 brands · 61 sellers

Flapen Score

My Melody Costume against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, My Melody Costume is stronger. Inside it, weaker.

46Fail
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Melody Costume market on Amazon at a glance

Shoppers on Amazon United States searched for My Melody Costume 113K times last year and spent an estimated $5K. The top 5 brands take 40% of clicks. Demand peaks in Aug–Sep–Oct–Nov. Flapen scores it 46 out of 100, a Fail.

01 · Demand

An estimated 0.2% of those searches ended in a purchase.

Shoppers searched for this 113K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.2% of those searches ended in a purchase. Searches in the last 90 days moved +9.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $5K a year.

Searches, last 12 months
113K
Growth, 90 days vs prior 90
+9.0%
Conversion, latest week
0.2%
Market size, estimated
$5Ka year
Peak month
October41.9× the quietest month
Top search term
my melody costume78K searches a year

02 · Price

A sale here is worth $22.35.

Listings sell for $22.35 on average, from $6.64 to $77.98. Amazon reports units sold in ranges. This niche sold 500 to 750 a year. The average listing sells 0 to 100 of them. At $22.35 that is $0 to $2K a year per listing.

Average price
$22.35inside the $15 to $100 sweet spot
Price range
$6.64–$77.98
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
500–750
Units per listing a year
0–100
Revenue per listing a year
$0–$2K
Returns
8.5%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

60% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 8.3% of listings are out of stock. The average listing ranks #8,227 within Dresses. It carries 465 reviews at 4.47 stars, so a new listing needs social proof before a better product.

Sponsored listings
60%
Prime listings
91%
Out of stock, average day
8.3%
Average rank
#8,227in Dresses
Average rating
4.47 starsAmazon United States average 4.42 stars
Average reviews
465per listing
Listings tracked
47

04 · Newcomers

1 of last year's 4 launches cleared the first-year sales bar.

4 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 38 months on average, so the names here are settling in.

Launched, last 12 months
4
Successful launches
1Amazon's first-year sales bar
Average brand age
38 months

Products

Top My Melody Costume products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 10, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 33% of clicks, no more. An open shelf where new products get seen.

$0$160$319$479$6391101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)

Brands

33 rising

Sellers

61

Est. top-5 brand share

40%

Top 20: 90%

Est. top-5 click share

33%

Top 20: 79%

Open market

55%

  • Bioworld15%
  • SaFeHoM7%
  • Smiling Angel7%
  • Hello Kitty6%
  • DAZCOS5%
  • OTPEH5%

Demand

My Melody Costume search demand

Weekly searches over the year, seasonality beneath. Pick a range.

15K10KHoliday '24Spike '25Spike '26DecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Aug, Sep, Oct, Nov · busiest ÷ quietest = 41.9×

Search terms

Top My Melody Costume search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • my melody costume78K/yr
  • my melody cosplay11K/yr
  • my melody costume for girls13K/yr
  • my melody halloween costume6K/yr
  • my melody costume kids4K/yr

Reviews and returns

What reviews say buyers love and hate about My Melody Costume

We read the reviews and the return reasons for every product selling here.

21%of positive reviews mention “Size-Overall”
20%of negative reviews mention “Size-Overall”
8.5%of orders come back
“Its oversized”
A buyer, on “Size-Overall”20% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

18 topics

NegativePositive

FAQ

Common My Melody Costume questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data