Is my melody backpack profitable to sell on Amazon United States?

The niche generates $45K/yr across 30 tracked products. 1 of 7 products launched in the last 360 days are still selling. 90-day search growth is +69.8%. Flapen's verdict: Worth a look (50/100).

How competitive is the my melody backpack niche?

19 brands and 35 sellers compete. The top 5 products take 47% of clicks and top 5 brands hold 62% of demand.

What do buyers complain about in my melody backpack?

Top complaints mined from reviews: Size-Overall, Zipper Quality, Durability. The return rate is 4.9%.

When does demand for my melody backpack peak?

Demand peaks in Jul–Aug; the busiest month runs 7.8× the quietest.

What does it cost to enter the my melody backpack niche?

Listings span $16.55–$90.11; the average listing price is $34.70 (sweet spot $15–$100). The average incumbent carries 651 reviews — the moat a new listing must climb.

my melody backpack

Worth a look

Shows a sweet-spot price point ($34.70 avg), but weak search conversion (0.6%) keeps it on the watch list.

Avg price

Incredible$34.70

avg listing price — sweet spot $15–$100

Price range

Incredible$16.55–$90.11

cheapest to priciest tracked listing — scored on the share inside $15–$100

Growth

Great+69.8%

90-day search growth — must beat 0% to launch

Brand share

Good62%

top-5 brand share — brands hold most of the demand

Review moat

Good650.73

avg incumbent reviews — the moat a new listing must climb

Competition

Good47%

top-5 click share — leaders hold, buyers still browse

Quality gap

Okay4.5★

avg incumbent rating — lower means beatable quality

Returns

Okay4.9%

return rate — above 5% kills the launch gate

Market size

Bad$45K

$45K/yr · 202K searches

Conversion

Bad0.6%

search→purchase rate — share of searches ending in a sale

Signals No Dominant Brand

According to Flapen's Amazon United States niche tracking, my melody backpack is a $45K/yr Amazon United States market (202K searches/yr). The top 5 brands hold 62% of demand. Demand peaks in Jul–Aug. Verdict: Worth a look — 50/100.

Data updated Jul 11, 2026 · scored weekly · How we score niches

my melody backpack market data

Units sold / yr: 2K–3K; avg 0–100/product
Revenue / yr: $69K–$87K; units × avg price
Conversion rate: 0.6%
Avg BSR: #1,345
Page quality: 0%
Prime: 83%
Sponsored: 80%
Out of stock: 18.8%
Avg brand age: 24 months
Avg seller age: 162 days

Competition & brand share

The top 5 products take 47% of clicks — established leaders, but buyers still shop beyond them.

Brands

19 rising

Sellers

Top-5 brand share

62%

Top 20: 100%

Top-5 click share

47%

Top 20: 92%

Open market

30%

AI ACCESSORY INNOVATIONS19%
PIEAUWIE13%
Alrisg12%
Roffatide10%
TOTEXISAP9%
VLTBL8%

Demand & seasonality

Weekly Amazon search volume, last 92 weeks — +69.8% search growth over the last 90 days.

Peak months: Jul, Aug · busiest ÷ quietest = 7.8×

Open Trend

Top my melody backpack search terms

my melody backpack166K/yr +75.0%0.5% conv.
my melody backpack for school14K/yr +45.0%0.3% conv.
melody backpack8K/yr +120.9%0.6% conv.
my melody mini backpack5K/yr -16.7%0.8% conv.
mymelody backpack5K/yr +46.9%0.4% conv.
my melody school backpack4K/yr +178.5%0.4% conv.

All search terms

Top my melody backpack products on Amazon

Each bubble is one product — market share against review moat; bubble size tracks estimated sales, color grades how beatable the incumbent looks.

Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

All 24 tracked products in this niche — three views at once, no toggling.

Top sellers

by 90-day click share

Lovely Girls Backpack School Bag for Students Kids Book Bag with Multiple Pockets Splash-proof Childrens Backpack17inch Pink

Alrisg$31.704.7★719 rev

AI ACCESSORY INNOVATIONS Hello Kitty My Melody 5 Piece Backpack Set Kawaii Flip Sequin Anime School Bag for Girls with Zip Front Pocket Pink

AI ACCESSORY INNOVATIONS$42.134.5★2,820 rev

TOTEXISAP Cute Backpacks for Girls Cute School Backpack for Kids Ages 6-12 Large Durable Backpack with Padded Shoulder Straps (Pink)

TOTEXISAP$32.374.6★141 rev

AI ACCESSORY INNOVATIONS Hello Kitty My Melody Backpack for Girls Sanrio Kawaii Bookbag 16 Inch Anime School Bag with 3D Features

AI ACCESSORY INNOVATIONS$40.014.7★856 rev

PIEAUWIE Kids Backpack for Girls Cartoon School Bag for Elementary Middle School Students Kawaii Childrens Book Bag with Lunch Box & Pencil Case (17inch Set Pink)

PIEAUWIE$37.234.8★45 rev

Newest

by launch date

My Melody Backpack and Lunch Box Set - Bundle with 16 Sanrio Backpack Lunch Bag Water Bottle Stickers More | My Melody School Bag with Lunchbox for Girls Kids

SANRIO$29.210 rev

3mo ago

Roffatide Cartoon Pink Bunny Backpack 15L Large Capacity Nylon Backpack for Travel Trip Work Casual Daypack with Hanging Storage Bag

Roffatide$24.890 rev

4mo ago

Amazon Essentials Kids School Backpack with Multiple Storage Pockets Durable Tear-Resistant Daypack for Books and Supplies Pink

Amazon Essentials$16.55248 rev

5mo ago

PIEAUWIE Kids Backpack for Girls Cartoon School Bag for Elementary Middle School Students Kawaii Childrens Book Bag with Lunch Box & Pencil Case (17inch Set Pink)

PIEAUWIE$37.2345 rev

9mo ago

PIEAUWIE Kids Backpack for Girls Cartoon School Bag for Elementary Middle School Students Kawaii Childrens Book Bag (17inch Pink)

PIEAUWIE$28.8845 rev

9mo ago

What buyers say about my melody backpack

What buyers praise and complain about, mined from review topics.

What buyers love

Quality-Overall14%

“Good quality and arrived on time”

Pockets/Compartments10%

“Lots of pockets and its large”

Size-Overall8%

“it all fits in”

Value For Money7%

“Great value”

Durability7%

“the overall construction seems durable enough to handle everyday use”

Storage Capacity6%

“Good backpack and holds a lot”

Ease Of Use5%

“easy use”

Zipper Quality5%

“The zipper works well”

Advertised Vs Actual Product5%

“It looks exactly as pictured”

Comfort-Overall3%

“its comfortable”

What buyers complain about

Size-Overall14%

“it might look oversized”

Zipper Quality13%

“Defective zipper”

Durability13%

“eventually broke off”

Quality-Overall7%

“Cheap”

Weight Heavy4%

“its way too heavy even when empty”

Add-Ons/Attachments4%

“Backpack was missing all the attachments as described”

Advertised Vs Actual Product4%

“Size not as advertised”

Strap/String Quality3%

“Today, a piece of plastic on one of the shoulder straps broke”

Pockets/Compartments2%

“I miss side pockets for water bottles”

Value For Money2%

“The product is not worth the price”

Top return reasons

Size-Overall52%

Zipper Quality7%

Weight Heavy6%

Advertised Vs Actual Product6%

Strap/String Quality5%

Quality-Overall3%

Material Quality3%

Color3%