Skip to content

My Melody Backpack

Maybe

Products sell for $34.70 on average, inside the sweet spot. But buyers convert on only 0.6% of searches, so My Melody Backpack is a Maybe.

Flapen Score
50
50 / 100
Top 30% of 16,930 Clothing, Shoes & Jewelry niches · +5 vs the category median of 45
Market size
$45K/yr202K searches / yr
90-day growth
+69.8%search demand this quarter
Competition
47%top-5 click share · 19 brands · 35 sellers

Flapen Score

My Melody Backpack against its category

The dotted line is the Clothing, Shoes & Jewelry average. Past it, My Melody Backpack is stronger. Inside it, weaker.

50Maybe
Big MarketTrendingHigh ConversionOpen MarketLow ReturnsPrice rangeAvg priceNo Dominant BrandLow Review BarrierQuality Gap
This niche Category average

Market

The My Melody Backpack market on Amazon at a glance

Shoppers on Amazon United States searched for My Melody Backpack 202K times last year and spent an estimated $45K. The top 5 brands take 62% of clicks. Demand peaks in Jul–Aug. Flapen scores it 50 out of 100, a Maybe.

01 · Demand

An estimated 0.6% of those searches ended in a purchase.

Shoppers searched for this 202K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved +69.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.

Searches, last 12 months
202K
Growth, 90 days vs prior 90
+69.8%
Conversion, latest week
0.6%
Market size, estimated
$45Ka year
Peak month
August7.8× the quietest month
Top search term
my melody backpack166K searches a year

02 · Price

A sale here is worth $34.70.

Listings sell for $34.70 on average, from $16.55 to $90.11. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $34.70 that is $0 to $3K a year per listing.

Average price
$34.70inside the $15 to $100 sweet spot
Price range
$16.55–$90.11
Amazon United States median price
$24.38across 115,062 niches
Units sold a year
2K–3K
Units per listing a year
0–100
Revenue per listing a year
$0–$3K
Returns
4.9%of orders · Amazon United States median 2.1%

03 · Entry bar

The bar here is low.

80% of listings pay for placement with sponsored ads. 83% ship with Prime. On an average day, 18.8% of listings are out of stock. The average listing ranks #1,345 within Backpacks. It carries 651 reviews at 4.53 stars, so a new listing needs social proof before a better product.

Sponsored listings
80%
Prime listings
83%
Out of stock, average day
18.8%
Average rank
#1,345in Backpacks
Average rating
4.53 starsAmazon United States average 4.42 stars
Average reviews
651per listing
Listings tracked
30

04 · Newcomers

1 of last year's 7 launches cleared the first-year sales bar.

7 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 24 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months
7
Successful launches
1Amazon's first-year sales bar
Average brand age
24 months

Products

Top My Melody Backpack products & what they sell for

The products selling here, as shoppers see them on Amazon. Shelf share and sales are our estimates.

Prices and ratings read from Amazon on Jul 11, 2026. The live listing can differ.

Competition

Competition: brands, sellers & click share

The top 5 products take an estimated 47% of clicks. Leaders hold, but buyers still shop past them.

$0$1K$3K$4K$5K1101001K10K Review Count Sales
Beatable (≤4.3★) Contested Strong incumbent (>4.7★)2 products missing review or click data not plotted

Brands

19 rising

Sellers

35

Est. top-5 brand share

62%

Top 20: 100%

Est. top-5 click share

47%

Top 20: 92%

Open market

30%

  • AI ACCESSORY INNOVATIONS19%
  • PIEAUWIE13%
  • Alrisg12%
  • Roffatide10%
  • TOTEXISAP9%
  • VLTBL8%

Demand

My Melody Backpack search demand

Weekly searches over the year, seasonality beneath. Pick a range.

23K18KHoliday '24Spike '25Black Friday '25Holiday '25Spike '26NovDecJanFebMarAprMayJunJulAugSepOctNovDecJanFebMarAprMayJun

Peak months: Jul, Aug · busiest ÷ quietest = 7.8×

Search terms

Top My Melody Backpack search terms shoppers use

The exact words shoppers type, with estimated yearly volume, growth, and conversion.

  • my melody backpack166K/yr
  • my melody backpack for school14K/yr
  • melody backpack8K/yr
  • my melody mini backpack5K/yr
  • mymelody backpack5K/yr
  • my melody school backpack4K/yr

Reviews and returns

What reviews say buyers love and hate about My Melody Backpack

We read the reviews and the return reasons for every product selling here.

14%of positive reviews mention “Quality-Overall”
14%of negative reviews mention “Size-Overall”
4.9%of orders come back
“it might look oversized”
A buyer, on “Size-Overall”14% of negative reviews mention the same topic

Every topic

Every topic buyers talk about, one row each.

Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.

16 topics

NegativePositive

FAQ

Common My Melody Backpack questions

Answered from the same tracked data.

Figures on this page are estimates modeled from public Amazon pages and third-party keyword data. Amazon does not supply them, and no connected seller's data is used. How we handle Amazon data