My Little Pony Backpack

Shoppers searched for this 479K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.1% of those searches ended in a purchase. Searches in the last 90 days moved +320.8% against the 90 days before. Searches, conversion and average price together put the market at an estimated $12K a year.

Searches, last 12 months

479K

Growth, 90 days vs prior 90

+320.8%

Conversion, latest week

0.1%

Market size, estimated

$12Ka year

Peak month

August22.4× the quietest month

Top search term

my little pony backpack376K searches a year

Listings sell for $30.98 on average, from $15.59 to $84.18. Amazon reports units sold in ranges. This niche sold 2K to 2K a year. The average listing sells 0 to 100 of them. At $30.98 that is $0 to $3K a year per listing.

Average price

$30.98inside the $15 to $100 sweet spot

Price range

$15.59–$84.18

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–2K

Units per listing a year

0–100

Revenue per listing a year

$0–$3K

Returns

5.7%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 91% ship with Prime. On an average day, 12.0% of listings are out of stock. The average listing ranks #19,908 within Backpacks. It carries 892 reviews at 4.56 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

91%

Out of stock, average day

12.0%

Average rank

#19,908in Backpacks

Average rating

4.56 starsAmazon United States average 4.42 stars

Average reviews

892per listing

Listings tracked

43

11 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 34 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

11

Successful launches

2Amazon's first-year sales bar

Average brand age

34 months