My First Halloween

Shoppers searched for this 73K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.3% of those searches ended in a purchase. Searches in the last 90 days moved +40.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $3K a year.

Searches, last 12 months

73K

Growth, 90 days vs prior 90

+40.0%

Conversion, latest week

0.3%

Market size, estimated

$3Ka year

Peak month

October73.6× the quietest month

Top search term

my first halloween47K searches a year

Listings sell for $13.74 on average, from $5.85 to $21.17. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $13.74 that is $0 to $1K a year per listing.

Average price

$13.74under the $15 to $100 sweet spot

Price range

$5.85–$21.17

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

2K–3K

Units per listing a year

0–100

Revenue per listing a year

$0–$1K

Returns

5.4%of orders · Amazon United States median 2.1%

78% of listings pay for placement with sponsored ads. 89% ship with Prime. On an average day, 23.3% of listings are out of stock. The average listing ranks #1,139 within Baby Boys. It carries 927 reviews at 4.61 stars, so a new listing needs social proof before a better product.

Sponsored listings

78%

Prime listings

89%

Out of stock, average day

23.3%

Average rank

#1,139in Baby Boys

Average rating

4.61 starsAmazon United States average 4.42 stars

Average reviews

927per listing

Listings tracked

37

13 products launched here in the last 12 months. 1 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

13

Successful launches

1Amazon's first-year sales bar

Average brand age

31 months