My First Easter
FailDemand is soft, at -96.0% this quarter, so My First Easter is a Fail.
- Flapen Score
- 22 / 100Ranks 16,686 of 16,930 Clothing, Shoes & Jewelry niches · −23 vs the category median of 4522
- Market size
- $6K/yr80K searches / yr
- 90-day growth
- -96.0%search demand this quarter
- Competition
- 92%top-5 click share · 6 brands · 10 sellers
Flapen Score
My First Easter against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, My First Easter is stronger. Inside it, weaker.
Market
The My First Easter market on Amazon at a glance
Shoppers on Amazon United States searched for My First Easter 80K times last year and spent an estimated $6K. The top 5 brands take 100% of clicks. Flapen scores it 22 out of 100, a Fail.
01 · Demand
An estimated 0.6% of those searches ended in a purchase.
Shoppers searched for this 80K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 0.6% of those searches ended in a purchase. Searches in the last 90 days moved -96.0% against the 90 days before. Searches, conversion and average price together put the market at an estimated $6K a year.
- Searches, last 12 months
- 80K
- Growth, 90 days vs prior 90
- -96.0%
- Conversion, latest week
- 0.6%
- Market size, estimated
- $6Ka year
- Top search term
- my first easter72K searches a year
02 · Price
A sale here is worth $11.97.
Listings sell for $11.97 on average, from $6.20 to $19.52. Amazon reports units sold in ranges. This niche sold 2K to 3K a year. The average listing sells 0 to 100 of them. At $11.97 that is $0 to $1K a year per listing.
- Average price
- $11.97under the $15 to $100 sweet spot
- Price range
- $6.20–$19.52
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 2K–3K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$1K
- Returns
- 0.9%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is low.
43% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 4.0% of listings are out of stock. The average listing ranks #461 within Baby Girls. It carries 718 reviews at 4.61 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 43%
- Prime listings
- 100%
- Out of stock, average day
- 4.0%
- Average rank
- #461in Baby Girls
- Average rating
- 4.61 starsAmazon United States average 4.42 stars
- Average reviews
- 718per listing
- Listings tracked
- 7
04 · Newcomers
0 of last year's 2 launches cleared the first-year sales bar.
2 products launched here in the last 12 months. 0 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 33 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 2
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 33 months
Products
Top My First Easter products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 92% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
10
Top-5 brand share
100%
Top 20: 100%
Top-5 click share
92%
Top 20: 100%
Open market
0%
- Brand 130%
- Brand 222%
- Brand 319%
- Brand 413%
- Brand 59%
- Brand 69%
- Open — no brand owns it (0%)
Demand
My First Easter search demand
Weekly searches over the year, seasonality beneath. Pick a range.
Peak months: Mar, Apr · busiest ÷ quietest = 169.8× · 11 of 12 months tracked
Reviews and returns
What reviews say buyers love and hate about My First Easter
We read the reviews and the return reasons for every product selling here.
“This item is not true to size”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
19 topics
Keep looking
Related niches
Niches in the same category that score near this one. Research these next.
First Communion Gifts for Boys
$398K/yr+223.5%
Fifa World Cup 2026 Tshirt
$177K/yr>1,000%
American Flag Hat
$764K/yr+428.8%
White Socks Men
$3.0M/yr+13.3%
American Flag Overalls
$662K/yr>1,000%
Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My First Easter questions
Answered from the same tracked data.