My Brother
FailThe top 5 brands take 96% of clicks, so My Brother is a Fail.
- Flapen Score
- 38 / 100Ranks 13,195 of 16,930 Clothing, Shoes & Jewelry niches · −7 vs the category median of 4538
- Market size
- $45K/yr70K searches / yr
- 90-day growth
- +56.5%search demand this quarter
- Competition
- 88%top-5 click share · 6 brands · 17 sellers
Flapen Score
My Brother against its category
The dotted line is the Clothing, Shoes & Jewelry average. Past it, My Brother is stronger. Inside it, weaker.
Market
The My Brother market on Amazon at a glance
Shoppers on Amazon United States searched for My Brother 70K times last year and spent an estimated $45K. The top 5 brands take 96% of clicks. Flapen scores it 38 out of 100, a Fail.
01 · Demand
An estimated 2.0% of those searches ended in a purchase.
Shoppers searched for this 70K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.0% of those searches ended in a purchase. Searches in the last 90 days moved +56.5% against the 90 days before. Searches, conversion and average price together put the market at an estimated $45K a year.
- Searches, last 12 months
- 70K
- Growth, 90 days vs prior 90
- +56.5%
- Conversion, latest week
- 2.0%
- Market size, estimated
- $45Ka year
- Top search term
- graduation gifts for brother12K searches a year
02 · Price
A sale here is worth $32.59.
Listings sell for $32.59 on average, from $14.45 to $52.84. Amazon reports units sold in ranges. This niche sold 1K to 2K a year. The average listing sells 0 to 100 of them. At $32.59 that is $0 to $3K a year per listing.
- Average price
- $32.59inside the $15 to $100 sweet spot
- Price range
- $14.45–$52.84
- Amazon United States median price
- $24.38across 115,062 niches
- Units sold a year
- 1K–2K
- Units per listing a year
- 0–100
- Revenue per listing a year
- $0–$3K
- Returns
- 1.8%of orders · Amazon United States median 2.1%
03 · Entry bar
The bar here is ads and reviews.
100% of listings pay for placement with sponsored ads. 100% ship with Prime. On an average day, 2.2% of listings are out of stock. The average listing ranks #2,029 within Jewelry. It carries 2,882 reviews at 4.75 stars, so a new listing needs social proof before a better product.
- Sponsored listings
- 100%
- Prime listings
- 100%
- Out of stock, average day
- 2.2%
- Average rank
- #2,029in Jewelry
- Average rating
- 4.75 starsAmazon United States average 4.42 stars
- Average reviews
- 2,882per listing
- Listings tracked
- 8
04 · Newcomers
Brands here are young.
The brands on the shelf have sold for 27 months on average, so a newcomer is not facing entrenched names.
- Launched, last 12 months
- 0
- Successful launches
- 0Amazon's first-year sales bar
- Average brand age
- 27 months
Products
Top My Brother products & what they sell for
Every tracked product: its share of the shelf, its reviews, and its price.
Sign in to see the products
The products selling in this niche are for signed-in readers. Every market figure above stays open to everyone.
Competition
Competition: brands, sellers & click share
The top 5 products take 88% of clicks. A locked shelf that new listings rarely crack.
Brands
6 falling
Sellers
17
Top-5 brand share
96%
Top 20: 100%
Top-5 click share
88%
Top 20: 100%
Open market
0%
- Brand 167%
- Brand 217%
- Brand 34%
- Brand 44%
- Brand 54%
- Brand 64%
- Open — no brand owns it (0%)
Demand
My Brother search demand
Weekly searches over the year. Pick a range.
Search terms
Top My Brother search terms shoppers use
The exact words shoppers type, with yearly volume, growth, and conversion.
- graduation gifts for brother12K/yr
- my brother17K/yr
- willow tree father and son5K/yr
- brother and sister8K/yr
- willow tree pregnant5K/yr
- willow tree brother and sister6K/yr
- brother sister5K/yr
- willow tree brothers4K/yr
- willow tree family of 34K/yr
- willow tree new baby4K/yr
Reviews and returns
What reviews say buyers love and hate about My Brother
We read the reviews and the return reasons for every product selling here.
“flimsy”
Every topic
Every topic buyers talk about, one row each.
Red shows the share of negative reviews and green the share of positive reviews, biggest topic first. Open a row to read what they wrote.
15 topics
Keep looking
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Best Flapen score
The highest-scoring niches we track right now, across every category.
FAQ
Common My Brother questions
Answered from the same tracked data.









