Mustard Seed Necklace

Shoppers searched for this 456K times in the last 12 months. That counts every search on Amazon United States for this niche's terms. An estimated 2.2% of those searches ended in a purchase. Searches in the last 90 days moved -11.3% against the 90 days before. Searches, conversion and average price together put the market at an estimated $198K a year.

Searches, last 12 months

456K

Growth, 90 days vs prior 90

-11.3%

Conversion, latest week

2.2%

Market size, estimated

$198Ka year

Peak month

December2.5× the quietest month

Top search term

mustard seed necklace231K searches a year

Listings sell for $19.44 on average, from $4.25 to $106.73. Amazon reports units sold in ranges. This niche sold 13K to 15K a year. The average listing sells 100 to 250 of them. At $19.44 that is $2K to $5K a year per listing.

Average price

$19.44inside the $15 to $100 sweet spot

Price range

$4.25–$106.73

Amazon United States median price

$24.38across 115,062 niches

Units sold a year

13K–15K

Units per listing a year

100–250

Revenue per listing a year

$2K–$5K

Returns

1.5%of orders · Amazon United States median 2.1%

81% of listings pay for placement with sponsored ads. 97% ship with Prime. On an average day, 2.9% of listings are out of stock. The average listing ranks #13,150 within Pendant Necklaces. It carries 152 reviews at 4.50 stars, so a new listing needs social proof before a better product.

Sponsored listings

81%

Prime listings

97%

Out of stock, average day

2.9%

Average rank

#13,150in Pendant Necklaces

Average rating

4.50 starsAmazon United States average 4.42 stars

Average reviews

152per listing

Listings tracked

73

15 products launched here in the last 12 months. 2 of them cleared the first-year sales bar, our mark for a successful launch. The brands on the shelf have sold for 31 months on average, so a newcomer is not facing entrenched names.

Launched, last 12 months

15

Successful launches

2Amazon's first-year sales bar

Average brand age

31 months